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Digimarc, House Beautiful Launch First "Pinterest-Enabled" Print Magazine

Digimarc Corporation today announced that House Beautiful, published by Hearst Magazines, is the world's first publication to enable readers to pin images directly from a magazine to their Pinterest boards. House Beautiful is using the new Print-to-Pin solution from Digimarc to enable this capability in the June issue, which is set to hit newsstands to  [...]
Posted: Monday, May 21st 2012

Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service. AllThingsD’s Peter Kafka describ  [...]
Posted: Monday, May 14th 2012

Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]
Posted: Thursday, May 10th 2012

Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing

Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar  [...]
Posted: Tuesday, April 17th 2012

Coke Campaign Combines TV, Mobile--and Users' Chok Swing

Coca Cola combined a television commercial with a mobile app and instant win promotion in a recent campaign. The result—the app was downloaded 390,000 times and Coke saw its brand revitalized in this Chinese city. One likely reason behind the campaign's success was the novel "Chok" app, which worked akin to a Wii in that it turned the mobile phone into a remote controller. [video] Users would then swing the phone whe  [...]
Posted: Tuesday, December 6th 2011

QR Codes Add Payment Capability to the Mix

Mobile shopping walls from which consumers can buy products. Billing statements rigged so consumers can wave a phone over the document and pay the amount owed. Takeout menus that include a payment option. All of these payment applications start off with the consumer scanning in a QR code. Vendors, intrigued by this technology and the myriad   [...]
Posted: Monday, November 21st 2011

Top News: Google+ | Feature phones decline | Goofy email campaigns |

Social Media: Google+ games round the corner to hit Facebook’s popularity? Google+ witnesses traffic growth decline: aberration or ear  [...]
Posted: Friday, July 29th 2011

Applying Neuroscience Marketing to the Online World

The science of neuroscience marketing can be either fascinating (if you are a brand) or slightly creepy (if you are a consumer at whom these efforts are focused). Rarely, though, are they seen as relevant to digital marketing. It is understandable: most of the sexy research or case studies are very much focused on actual consumer goods. But, in fact, there are a number of related studies that - while perhaps not formally considered neuroscience marketing - can still be applied to digital marke  [...]
Posted: Thursday, July 21st 2011

Top News: T-Mobile, AT&T test mobile ad services | Mobile ads to surge | Hulu for sale? | Ford expands connectivity

Mobile Marketing: T-Mobile, AT&T test services in attempt to grow mobile ad market. Mobile advertising surge forecast at Cannes. Business Strategies: Hulu   [...]
Posted: Wednesday, June 22nd 2011

Top News: Vevo launches new artist-athelet web series | TV taps social media | Is blogging still relevant? | Smartphones that spy on you | More about Xoom

Online Video: Vevo fuses artists and athletes in new web series. Social Media: TV industry taps social media to keep viewers' attention. Internet Strategies: In a cutthroat world, so  [...]
Posted: Monday, February 21st 2011

How Will Marketers Handle Apple's Next Big Thing - A Streaming-Only iPhone? K-C Gives One Example

Another day, another marketing curve ball delivered by Apple. Sources tell Cult of Mac that the company is working on a streaming-only iPhone - or at least a device that is heavily oriented to this technology. If so, it means yet another format that mobile marketers must master. It also means, of course, yet another format through which to engage viewers.   [...]
Posted: Thursday, February 17th 2011

Top News: Suit against Apple alleges apps give information to advertisers | Paid prioritization violates net neutrality, FCC says | 2010 in review

2010 in Review: The most creative advertising ideas of 2010. The rise of Apps, iPad and Android. Legal/Regulatory: Apple apps   [...]
Posted: Tuesday, December 28th 2010

Do Not Track Campaign Develops Controversial Spot for Times Square

Consumer Watchdog, a privacy advocacy group, has developed a 15-second spot that is running on a 540-square foot digital billboard in Times Square, twice an hour, for the next 45 days. The spot promotes a longer video the group produced. Both videos are controversial - and designed to push the cause the group is currently promoting  [...]
Posted: Friday, September 3rd 2010

Pepco Follows Social Media Playbook in Power Outage

This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in some parts of the area, was over within 20 minutes. The power outage, though, lasted for days with service not restored for many until Thursday. Customers quickly became disgruntled with the utility, posting their ire on Twitter and in the blogosphere. Unlike other PR crises - last winter for exam  [...]
Posted: Thursday, July 29th 2010

When Facial Recognition Meets Check In

The news that Apple was collecting location-based service data was not met with pleasure by some in Congress, hence the tech company's summons to Washington to explain. Last week it gave a detailed response [pdf] to questions posed by Representative Joe Barton (D, Texas) and Edward Markey (D, Mass), which was subsequently released. In short, Apple is not tracking individuals with the data. "When a customer's device sends  [...]
Posted: Tuesday, July 20th 2010

Rethinking the Wining and Dinning of Yelpers

"Super reviewers" on such sites as Yelp, Amazon and Epinions are increasingly being rewarded for the hundreds of reviews the post - with parties, with elite status, and other incentives such as upgrades or free rooms at hotels. Certainly there are intangible benefits these reviews get from their labors - such as the recognition from readers and pride in their work. "We now see the powe  [...]
Posted: Monday, July 12th 2010

Google Promises to be Unobtrusive as It Pushes Into Display

Google is continuing to execute its plans to make a bigger play for the display ad space - and is promising it will avoid the annoying images that have come to be associated with them. Increasingly display ad have come under fire from both consumer groups and the industry itself. The Consumerist's pet peeves  [...]
Posted: Thursday, July 8th 2010

Social Media Double Edge Sword for Travel Industry

Airlines such as Virgin, Southwest and British Airways have been featured for their effective use of social media - for selling tickets, handling customer complaints and directing customers when  [...]
Posted: Wednesday, June 30th 2010

Virgin Gives Free Tickets to 'Influencial' Tweeters

Virgin America is turning to Twitter again to market its latest destination, Toronto. Unlike an earlier foray on Twitter, this time the airline is being a little more selective about who is getting the offer. Virgin America has teamed up with Klout,  a start up that "identifies influencers across the social web" to find the most likely Twitter users to give away free tickets from San Francisco or Los Angeles  [...]
Posted: Friday, June 25th 2010

Who Will Fall to Facebook Questions?

Facebook is gathering applications for content writers for its latest innovation called Facebook Questions, soon to be launched as a private beta. Apparently styled after Yahoo Answers  and Aardvark  - acquired by Google in February - the feature will answer such questions as 'What are the main differences between Google Chrome and Internet Explorer?' ' What are w  [...]
Posted: Monday, June 21st 2010