Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Email Marketing: Mobile Will Overtake Web-Based Email This Summer
It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.
[...]
Posted: Wednesday, May 2nd 2012
Discount Site Groupon Goes Hyper Local
Groupon, a site that offers deep discounts for local services such as restaurants, auto detailing, spas and holistic healing, is refining its segmentation even further: in some markets, such as Washington, DC, it has begun offering hyper local discounts.
Instead of a coupon served up to the entire region of Northern Virginia, the District and southern Maryland, viewers can ask to see only, say, coupons from southern Maryland. Launched in November 2008 in [...]
Posted: Monday, January 4th 2010
ROI, New Options for Video Email Marketing
A business case - complete with tangible ROI - for video email marketing is taking shape, accompanied by new offerings in the marketplace. However, because this rich multimedia twist on traditional email is relatively new, there are several caveats when developing a pricing strategy, according to a new report (pdf) by the Interactive Advertising Bureau (IAB).
The ability to embed vid [...]
Posted: Friday, November 13th 2009
FDA Declares War on Fruity Cigarettes
The US Food and Drug Administration (FDA) is exercising its recently acquired regulatory authority over the tobacco industry by targeting online ads for cigarette products that are aimed at youth.
In this case, the government agency has sent warning letters to several companies selling flavored cigarettes through their websites, directing them to either cease their marketing or sales or bring the products in [...]
Posted: Tuesday, November 10th 2009
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
Swiss Postal Service Brings Mail to 'Net
Last month the Swiss postal service launched Swiss Post Box, a program that enables subscribers to receive scans of certain snail-mail messages via email.
Upon receiving the scans in their inbox, users can decide which they want to openyg, then read the full message online.
Swiss Post Box is powered by Earth Class Mail, a Seattle-based firm that serves tens of thousands of global subscribers. This is the first time it's licensed its technology to a postal service, [...]
Posted: Monday, July 13th 2009
Case Study: Crutchfield's eNewsletter Makeover
Email marketing faces numerous obstacles: spam filters, high bounce rates and a generation of consumers that are inattentive to marketing messages that do not directly address their interests, or allow for external control, organization, and management.
And many marketers do not capitalize on the "key marketing moment" of the first interaction -- or the welcome email -- with just 76% of the l [...]
Posted: Friday, March 20th 2009
Offers.com: Another Day, Another Deal Site
Vertive, an Austin-based performance marketing company, launched a search engine for online deals and coupons, writes Search Engine Land.
The site, Offers.com, provides coupons and deals from more than 1,000 merchants. Each is classified by product or service into more than 150 categories with the option of further categorizing these into deals, coupon co [...]
Posted: Thursday, March 5th 2009
Email, Search & Display Show Strongest Online Performance
A large majority of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.
[...]
Posted: Thursday, February 19th 2009
26% of Small Biz Raises Ad Spend, Precipitating Online Growth
97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online.
Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research ( [...]
Posted: Thursday, January 8th 2009
UK Shoppers Flock to 'Net before Christmas
UK online spend last month surged 26% from October -- and 16% from November of last year, according to figures released from the Interactive Media In Retail Group (IMRG) Capgemini e-Retail Sales Index on Tuesday.
The 26% surge in November sales was the highest of the year, [...]
Posted: Wednesday, December 17th 2008
Only 16% of Students Read Marketing Email
Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports.
The research, which was designed to uncover how students communi [...]
Posted: Thursday, December 11th 2008
Direct Marketing to Comprise 53% of '09 Ad Spend
Expenditures on direct marketing media and processes will again outpace general advertising in 2008 and 2009, and - though they will grow slowly - are on track to capture 53% of total advertising expenditures next year, according to a yearly forecast report from The Direct Marketing Association (DMA), [...]
Posted: Tuesday, November 25th 2008
Economy to Significantly Slow Online Holiday Sales
US online retail sales this holiday season will reach $44 billion, a 12% increase over last year and the slowest growth rate to date - indicative of the difficult economic environment affecting formerly more resilient web buyers, according to a Forrester Research report, writes Retailer Daily.
[...]
Posted: Wednesday, October 29th 2008
Luxury Consumption Index in Freefall
Luxury consumer confidence, as measured by Unity Marketing's Luxury Consumption Index (LCI), continued its downward trajectory in the third quarter 2008, dropping 10.7 points to reach a historic low of 40.3 points, reports Retaile [...]
Posted: Thursday, October 23rd 2008
Tech Gifts are Must-Haves in Icky Economy
Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5% projected growth in Q4 industry shipments over last year, according to new research by the Consumer Electronics Association (CEA), [...]
Posted: Wednesday, October 22nd 2008
For the First Time, Divided Shoppers Prefer Web to In-Store
For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the e-tailing group's third annual "Mindset of the Multi-Channel Shopper Holiday Survey," sponsored by ATG, Retailer Daily reports.
[...]
Posted: Thursday, October 16th 2008
Online Consumers Spend Less, Clip Coupons This Holiday
Nearly half of US online adults (45%) plan to spend less money on gifts this holiday season than last because of the state of the economy, and one in five plan to spend significantly less, according to a Harris Interactive survey commissioned by RetailMeNot.com, [...]
Posted: Tuesday, October 14th 2008
More Specialists Handle Custom Pubs, Big Companies Pay More
Custom publications are increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, [...]
Posted: Tuesday, October 14th 2008
Top Travel Irks: Cost of Gas, Airline/Cruise/Train Tickets
Americans' travel frustrations are both widespread and acute, and, in some cases, growing, according to an Ipsos Public Affairs poll conducted on behalf of Access America. Topping the list of frustrations is "the cost of gas," cited by 86 percent of those surveyed, [...]
Posted: Thursday, October 9th 2008