Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	305	235
» ad pricing	36	504
» ad selling	129	411
» ad targeting	166	374
» ad technologies & vendors	147	393
» advertainment	135	405
» Advertising	2	538
» affiliate marketing	3	537
» agencies & ad departments	86	454
» alternative marketing	187	353
» Asia/Pacific	12	528
» automotive	38	502
» b2b	12	528
» best practices	60	480
» biz buzz	188	352
» broadband	67	473
» campaigns & creatives of note	145	395
» case studies	15	525
» co-op marketing & partnerships	82	458
» computers & tech	39	501
» consumer packaged goods	33	507
» CRM	4	536
» cross media	89	451
» demographics	54	486
» direct marketing	49	491
» domain names	80	460
» don't believe the hype	10	530
» e-commerce	61	479
» email marketing	23	517
» entertainment	177	363
» Europe	25	515
» events	4	536
» finance	20	520
» global	9	531
» healthcare	8	532
» How-to	2	538
» I-PR & business communications	8	532
» instant messaging marketing	6	534
» interviews	4	536
» intrusive formats	8	532
» Latin America	3	537
» legal, government & regulation	21	519
» loyalty & retention	52	488
» major account moves	21	519
» major brands	210	330
» major players news	226	314
» measurement & analytics	29	511
» media convergence	130	410
» minorities	2	538
» mobile marketing	57	483
» multi-channel marketing	29	511
» new and improved	63	477
» nonsense & parodies	1	539
» online ad market	235	305
» pearls of wisdom	26	514
» people	35	505
» personalization	26	514
» political parties & organizations	18	522
» privacy	5	535
» promotions	22	518
» publishing	142	398
» real estate	3	537
» research & stats	138	402
» rich media	99	441
» search engine marketing	90	450
» Segmentation & Markets	1	539
» seniors	1	539
» sex sells	2	538
» signs of doom	13	527
» signs of recovery	11	529
» small business	4	536
» Spanish-speaking	3	537
» syndication & RSS	32	508
» technical innovation	34	506
» telecom	18	522
» text ads	68	472
» tools & software	76	464
» top stories	43	497
» travel	4	536
» user experience	166	374
» viral marketing & social media	80	460
» weblog marketing	38	502
» women	14	526
» worst practices	12	528
» Youth	51	489

B2B CEOs Cautious About, But Warming To, Social Media Marketing

B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length. The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook   [...]
Posted: Friday, May 25th 2012

Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]
Posted: Thursday, May 10th 2012

Google+ Groups in the Works with Fridge Acquisition

Google+ seems to be charting a new growth trajectory for social media: three weeks after it launched, days after one of its project managers declare it had more than 18 million users which, incidentally, include a lot more women than media pundits gave Google + credit, Google has   [...]
Posted: Thursday, July 21st 2011

Top News: T-Mobile, AT&T test mobile ad services | Mobile ads to surge | Hulu for sale? | Ford expands connectivity

Mobile Marketing: T-Mobile, AT&T test services in attempt to grow mobile ad market. Mobile advertising surge forecast at Cannes. Business Strategies: Hulu   [...]
Posted: Wednesday, June 22nd 2011

Angie's List Borrows from Groupon

Angie's List, a site that recommends local service providers based on their reputation and recommendation, is the latest company to borrow elements from the wildly successful Groupon. Angie's List has begun sending discount offers on local services to users in Indianapolis, Washington, DC and Chicago. (  [...]
Posted: Wednesday, August 18th 2010

Best Buy's New App Counts Shoppers With No Check In

Best Buy has started using mobile technology developed by shopkick, a Silicon Valley-based startup, at its store at 13th & Harrison in San Francisco. The app is a location-based service that rewards shoppers when they enter the store - without them having to check in. Best Buy plans to introduce it in sever  [...]
Posted: Friday, August 6th 2010

Pepco Follows Social Media Playbook in Power Outage

This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in some parts of the area, was over within 20 minutes. The power outage, though, lasted for days with service not restored for many until Thursday. Customers quickly became disgruntled with the utility, posting their ire on Twitter and in the blogosphere. Unlike other PR crises - last winter for exam  [...]
Posted: Thursday, July 29th 2010

Rethinking the Wining and Dinning of Yelpers

"Super reviewers" on such sites as Yelp, Amazon and Epinions are increasingly being rewarded for the hundreds of reviews the post - with parties, with elite status, and other incentives such as upgrades or free rooms at hotels. Certainly there are intangible benefits these reviews get from their labors - such as the recognition from readers and pride in their work. "We now see the powe  [...]
Posted: Monday, July 12th 2010

Google Promises to be Unobtrusive as It Pushes Into Display

Google is continuing to execute its plans to make a bigger play for the display ad space - and is promising it will avoid the annoying images that have come to be associated with them. Increasingly display ad have come under fire from both consumer groups and the industry itself. The Consumerist's pet peeves  [...]
Posted: Thursday, July 8th 2010

Virgin Gives Free Tickets to 'Influencial' Tweeters

Virgin America is turning to Twitter again to market its latest destination, Toronto. Unlike an earlier foray on Twitter, this time the airline is being a little more selective about who is getting the offer. Virgin America has teamed up with Klout,  a start up that "identifies influencers across the social web" to find the most likely Twitter users to give away free tickets from San Francisco or Los Angeles  [...]
Posted: Friday, June 25th 2010

Will iPhone 4 Usher in New M-Commerce Era?

Judging from the lines - not to mention Apple's and AT&T's back end processes getting stampeded by the preorder crush - the iPhone 4 is not only here but it is wildly popular. One group watching the frenzy for the devices are retailers. The iPhone 4 comes equipped with features - longer battery life, the new screen, and the ability to multitask - that could propel mobile commerce into the mainstream, some have speculated. "Extended battery life will help m-commerce for the simple reason that   [...]
Posted: Thursday, June 24th 2010

Who Will Fall to Facebook Questions?

Facebook is gathering applications for content writers for its latest innovation called Facebook Questions, soon to be launched as a private beta. Apparently styled after Yahoo Answers  and Aardvark  - acquired by Google in February - the feature will answer such questions as 'What are the main differences between Google Chrome and Internet Explorer?' ' What are w  [...]
Posted: Monday, June 21st 2010

Virtual Goods Grow; Is Buy-In and Currency Fatigue Far Behind?

The number of people purchasing virtual goods continues to grow, along with dollar value of these purchases, according to a new study by Frank N. Magid Associates, and PlaySpan. It found that 13% of the overall population surveyed reported that they had bought virtual goods in the last 12 months, with the mean of digital good purchase up 14% from $87 in 2009 to $99 in 2010. The median of digital goods purchase is $50 in 201  [...]
Posted: Friday, May 28th 2010

Pepsi Steps Up Social Media Creds with Loot, Loyalty Program

PepsiCo is stepping up its social media campaigning with a location-based app and a mobile loyalty program. The app, Loot, lets customers know when they are near a restaurant or fast food chain that sells its soft-drink. When users stop in to purchase a Pepsi, the company then rewards him or her with points that can be redeemed for a free music download, the New York Times reports. Each purchase earns a point; after  [...]
Posted: Wednesday, May 5th 2010

Augmented Reality Packaging? Yawn. AR Interactive Packaging? Now That's Exciting

Lego turned heads last month when it used augmented reality technology on the side of its packaging to give shoppers an idea of what the kit inside can produce. The boxes, created by augmented reality expert Metaio, interface with kiosks in Lego stores. Users hold them up to the camera and see an image of the completed kit seemingly pop out from the package. But that was then. Another use of augmented  [...]
Posted: Tuesday, May 4th 2010

Banks Use SocNets to Strengthen Frayed Ties with Customers

Bank of America is doubling its spending on digital platforms in the hopes of making "real, live" connections with its customers, according to Claire Huang, the bank’s head of Marketing. "We're realizing that digital …is not just a flat little square box you have two seconds to look at," she said at Advertising Age's Digital Conference (via AdAge). Bank of America plans to improve its digital presence with new texting too  [...]
Posted: Thursday, April 15th 2010

Publications Rethink Anonymous Comments. Should Your Site?

The Washington Post, New York Times and several other papers are rethinking policies that allow online commenters to remain anonymous, according to a report in the New York Times. The Washington Post, for example, is considering giving greater weight to comments that are signed. The Huffington Post is another example; that site is expected to announce changes that rank commenters based on how well other r  [...]
Posted: Monday, April 12th 2010

What Makes Videos Go Viral - And Should Marketers Even Care?

There are plenty of theories about what makes an ad video go viral - but few marketers question whether a particular video's popularity had any impact on influencing consumers to purchase a product. As it turns out, that question is still subject for debate, according to BrandWeek.  It points to the Evian roller babies - now the most viewed online ad at more than 100 millio  [...]
Posted: Wednesday, March 31st 2010

Odwalla Facebook Marketing Campaign Plays Off Musical Fest

Odwalla, the high-end juice maker, is launching a marketing initiative called 'Campaign Against Ordinary' that is centered on its Facebook redesign and a Coachella Music Festival ticket giveaway. Coachella takes place April 16-18 in Indio, Calif., and is the first of three major music festivals Odwalla will be sponsor  [...]
Posted: Wednesday, March 31st 2010

Time-starved and Mobile-ready, Consumers Rely on 'Brand Butlers'

The convergence of consumers with limited time and the ease of providing mobile online services is creating a new class of service-oriented "brand butlers," according to consumer insights firm trendwatching.com. trendwatching.com defines brand butlers as brands that focus on assisting consumers to make the most of their lives, as opposed to the traditional branding model of selling consumers a lifestyle or identity. Although trendwatching.com ident  [...]
Posted: Wednesday, March 31st 2010