Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
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| » CRM | 6 | 1024 |
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| » demographics | 116 | 914 |
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| » don't believe the hype | 24 | 1006 |
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| » email marketing | 25 | 1005 |
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| » signs of doom | 42 | 988 |
| » signs of recovery | 16 | 1014 |
| » small business | 12 | 1018 |
| » spam & anti-spam | 6 | 1024 |
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| » syndication & RSS | 52 | 978 |
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| » text ads | 52 | 978 |
| » tools & software | 321 | 709 |
| » top stories | 52 | 978 |
| » travel | 13 | 1017 |
| » viral marketing & social media | 121 | 909 |
| » weblog marketing | 44 | 986 |
| » women | 27 | 1003 |
| » worst practices | 46 | 984 |
| » Youth | 84 | 946 |
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Facebook App Center: 900 Million Potential Critics
More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.†While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard. [...]
Posted: Thursday, May 10th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Email Marketing: Mobile Will Overtake Web-Based Email This Summer
It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.
[...]
Posted: Wednesday, May 2nd 2012
AOL Video Platform Takes A Swing at TV With Original Content, Ad Opps
AOL yesterday effectively relaunched its AOL On platform of video offerings and curated video hub. The move consolidates several of AOL's video hubs under one umbrella, and offers seven new web-only shows.Â
AOL On offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 millio [...]
Posted: Wednesday, April 25th 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
New Developments May Give Online Advertising for the Disabled a Boost
Online advertising is not typically developed with the disabled - namely sight-impaired and hearing-impaired individuals - in mind. However recent developments - from sight-impaired friendly touchpad technology to Google's decision to pilot test American Sign Language in Hangouts - suggest this may be changing.
Some Background
The exclusion of the disabled from online technologies has never sat well with this constituency, which has sought to remedy the si [...]
Posted: Wednesday, July 13th 2011
Hotmail Adopts New Engagement Metrics
Hotmail has started using new engagement metrics to measure reputation and make inbox placement decisions. According to George Bilbrey, president of ReturnPath, Hotmail is incorporating user behavior in decision-making about inbox placement. This analysis, he writes in a blog post, overrides the global spam filter's decision. In short, the same e-mail might end up in the jun [...]
Posted: Wednesday, September 1st 2010
What's Next for Social Buying?
It is getting difficult to keep track of the different providers, model twists and geographic locations that have rolled out a social buying service. The latest examples come from [...]
Posted: Tuesday, August 31st 2010
Targeting Doctors with the iStethoscope
An iPhone application has come to market that is rapidly gaining popularity with physicians – and providing marketers with another channel to reach medical professionals. The iStethoscope turns the iPhone into a, as the name suggests, stethoscope, allowing the doctor to listen to a heartbeat and see the heart waveform. The free app is ad-supported. There is also a professional version that is ad-free, called iStethoscope Pro.
De [...]
Posted: Tuesday, August 31st 2010
Consumer Reports Warns Against Smartphone Payments
The flurry of smartphone payment offerings under development have caught the attention of Consumers Union, the non-profit publisher of Consumer Reports. Its verdict, as of now: while the mobile payment technologies may be convenient and fun, they are not necessarily safe. At the very least, says Michelle Jun, staff attorney for Consumers Union, the mobile payment systems [...]
Posted: Wednesday, August 25th 2010
Will FM Find Its Way to the Cell Phone? Not if Cell Phone Manufacturers Have Anything to Say About It
The National Association of Broadcasters has put forth a plan in which radio stations would give up their exemption for license fees for the music they play - shelling out on average $100 million a year. In exchange, one of the perks NAB is asking for is a government mandate that would force cell phone manufacturers to offer FM radio on their devices (via the New York Times).
It is a tricky, multi-layere [...]
Posted: Tuesday, August 24th 2010
Angie's List Borrows from Groupon
Angie's List, a site that recommends local service providers based on their reputation and recommendation, is the latest company to borrow elements from the wildly successful Groupon.
Angie's List has begun sending discount offers on local services to users in Indianapolis, Washington, DC and Chicago. ( [...]
Posted: Wednesday, August 18th 2010
What Google Search Will Look Like When Android Rules the Market?
Android is making surprising gains in the smartphone market, according to the latest Gartner statistics: in Q2 the platform overtook Apple's iPhone OS to become the third-most-popular OS in the world. In the U.S, it also overtook RIM's OS to become the No. 1 smartphone OS in this region.
Its recipe for growth? A non-exclusive strategy, many different communication service providers, several different device manufacturers, and a stead [...]
Posted: Monday, August 16th 2010
Will Users Revolt Against the New Mobile Ad Formats?
A new generation of mobile ads are coming to market that are more entertaining and engaging than earlier banner or search ads - and all encompassing on the screen.
As more of these ads make their way into the mainstream mobile environment, it will be interesting to see how users react. Will these new ads be similar to banner ads - namely, consumers just learn to ignore them? Or will consumers be [...]
Posted: Wednesday, August 11th 2010
What Would Happen If Viewers Got A Choice of Ads?
What would happen if online viewers got a choice of what ad he or she was about to be shown? Although some sites have dabbled with this method, it is about to be rolled out on a wider basis:Â Microsoft, Yahoo! and Hulu are all planning to give users the chance to select which ads they'll watch. (via Business Week)
Such sites as CBS.com, AOL, Discovery.com and MSNBC.com will be using a new ad-selecting t [...]
Posted: Tuesday, August 10th 2010
Marketing Data RoundUp: Hackers eye smartphones, social media, and Acrobat Reader
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Hackers Eye Smartphones, Social Media and Acrobat Reader
Smartphones, social media and Adobe's Acrobat Reader will be among the top vectors hackers will try next, predicts SonicWALL. Already reputation management via social networking and th [...]
Posted: Tuesday, August 10th 2010
Target, Best Buy to Advertise in iPhone Apps
Target and Best Buy are among the first major brands to advertise in Apple's iAds on the iPhone, iTouch and iPad. Eager to engage consumers as the iPad ads have done, these new generation of iAds will be more entertaining than the typical banner or search mobile ad - as well as give consumers the chance to buy from it, according to the Star Tribune.
A mock-up of [...]
Posted: Monday, August 9th 2010