Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1 | 1 |
| » ad selling | 1 | 1 |
| » ad targeting | 1 | 1 |
| » ad technologies & vendors | 1 | 1 |
| » agencies & ad departments | 1 | 1 |
| » branding | 1 | 1 |
| » campaigns & creatives of note | 2 | |
| » demographics | 1 | 1 |
| » e-commerce | 1 | 1 |
| » entertainment | 1 | 1 |
| » intrusive formats | 1 | 1 |
| » major brands | 1 | 1 |
| » online ad market | 1 | 1 |
| » people | 1 | 1 |
| » signs of doom | 1 | 1 |
| » spam & anti-spam | 1 | 1 |
| » text ads | 1 | 1 |
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Invisible Ads Haunt Marketers
Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers.
In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera [...]
Posted: Friday, October 16th 2009
Celeb Product Hawkers Don't Sway LinkedIn Users
Though the media feeds consumers a constant stream of minutiae about celebrities' private lives, and celebs who Tweet seem to have legions of avid followers, a new study of LinkedIn users by AdWeekMedia finds that most US consumers say they are not at all swayed by celebrity endorsements of products, [...]
Posted: Thursday, August 6th 2009
- Showing 1 - 2 of 2