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eBay Launches Rainforest Preservation Marketing Efforts

eBay has launched two green initiatives to position itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who reuse,   [...]
Posted: Thursday, March 11th 2010

Facebook Sees Profit; On Target for $500M Year

Facebook has overcome doubts about whether it can turn a profit, and has turned cash-positive this year instead of in 2010 - as was previously predicted, the social network's COO Sheryl Sandberg said last week at a Churchill Club interview and event in Palo Alto. The company was on target to bring in $500 million in revenue in 2009, a board member told  [...]
Posted: Tuesday, October 20th 2009

Higher Google Earnings Point to Online Ad Recovery

Google's recent earnings increase is a positive sign for the search-engine giant, whose growth is being led by recovering online search ad activity, and could mean at least some future recovery for a larger chunk of the online ad market in the coming months.  Google reported revenues of $5.94 billion for Q3 2009, an increase of 7% compared with Q3 2008. GAAP net income in the third quarter of 2009 was $1  [...]
Posted: Monday, October 19th 2009

Invisible Ads Haunt Marketers

Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers. In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera  [...]
Posted: Friday, October 16th 2009

Indy Agency Doner Takes Amazon Upon Its Shoulders

Web retail giant Amazon.com has chosen Doner to produce fresh marketing for its brand, reports Advertising Age. Doner was founded in 1937 in Southfield, Michigan. It is the largest privately-owned ad agency in the United States. Agencies chosen to assist Doner include WPP's Cole & Weber United, Publicis/Seattle -- owned by Publicis Groupe -- and McKinney, which recently repurchased its liberty from Havas. Amazon is histori  [...]
Posted: Friday, August 29th 2008

McDonald's Ad Exec Wins Marketing Excellence Award for Spearheading Company Turnaround

Last night, ad exec Jill McDonald of McDonald's was named the UK's top marketer at the Marketing Society Awards for Excellence, beating Phil Rumbol, the man behind the Cadbury Gorilla campaign. Following her arrival in 2006, McDonald led a brand turnaround in the UK and Northern Europe, reports The Guardian. According to the e  [...]
Posted: Tuesday, June 10th 2008

M&M's Indiana Jones Ad Tops 10 Most-Liked, Most-Recalled TV Spots

M&M's Mint Crisp ad, part of a cross-promotion for Indiana Jones and the Kingdom of the Crystal Skull, topped the 10 most-liked new TV ads between April 21 and May 18, according to Nielsen. At second was Tropicana's Pure Valencia, followed by a Nissan Ultima ad. Meanwhile, Sega's Iron Man video game ad topped the 10 most-recalled new TV ads for the same time period, followed by a Pizza Hut spot for its new   [...]
Posted: Tuesday, June 3rd 2008

Halo 3, HBO Voyeur, Whopper Freakout Honored at One Show

The One Club hosted its annual One Show ceremony last night at Jazz at Lincoln Center, New York. The ceremony honors outstanding ads and campaigns across radio, TV, online and in theatres. HBO/Voyeur, which included an outdoor installation as well as TV and online efforts, won Gold Pencils for Integrated Branding Campaign, Innovative Use of Marketing and overall Campaign work. HBO Voyeur enabled people to explore  [...]
Posted: Thursday, May 8th 2008

Time Warner Raises Verizon's Ire for False Ads About FiOS

Verizon has brought a false advertising suit against Time Warner Cable. The company alleges one of Time Warner's TV ads (falsely) suggest Verizon FiOS requires a satellite dish, and that it lacks phone, broadband and video capabilities, reports ZDNet. To compensate for "immediate and irreparable harm" to the reputation   [...]
Posted: Friday, April 11th 2008

Google Snipes Ogilvy Exec for 'Innovation Lab'

Co-President Andy Berndt of Ogilvy & Mather, New York, has left the agency in order to help launch a new global initiative for Google, reports Advertising Age. The prospective "lab for innovation," as it is pegged by some executives privy to Berndt's plans, is geared toward collaboration amongst marketers, agencies and entertainment companies. Google's move stirs dormant worries that the online adve  [...]
Posted: Wednesday, September 19th 2007