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Microsoft Honors Consumers' Touchiness about Email with No Ad Pledge

Microsoft pledges not to scan users' email as a way to tailor advertising, according to Tim O'Brien, Microsoft senior director of platform strategy. Speaking at the SaaSCon 2010 conference in Santa Clara, Calif., this week, O’Brien told the audience that Microsoft has a big responsibility in maintaining users' data as part of the company's cloud-hosted applications such as Hotmail (via Network World  [...]
Posted: Wednesday, April 7th 2010

Top Jan. ‘10 Coupons: Kohl’s, Gap

An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month. (via Market  [...]
Posted: Friday, February 26th 2010

Facebook Sees Profit; On Target for $500M Year

Facebook has overcome doubts about whether it can turn a profit, and has turned cash-positive this year instead of in 2010 - as was previously predicted, the social network's COO Sheryl Sandberg said last week at a Churchill Club interview and event in Palo Alto. The company was on target to bring in $500 million in revenue in 2009, a board member told  [...]
Posted: Tuesday, October 20th 2009

Higher Google Earnings Point to Online Ad Recovery

Google's recent earnings increase is a positive sign for the search-engine giant, whose growth is being led by recovering online search ad activity, and could mean at least some future recovery for a larger chunk of the online ad market in the coming months.  Google reported revenues of $5.94 billion for Q3 2009, an increase of 7% compared with Q3 2008. GAAP net income in the third quarter of 2009 was $1  [...]
Posted: Monday, October 19th 2009

Invisible Ads Haunt Marketers

Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers. In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera  [...]
Posted: Friday, October 16th 2009

Print Publishers Step Up Mobile Efforts, Big-Time

More than 70% of US print publishers in a recent survey say that mobile is receiving more attention at their publication this year than last, though only about one-third believe they have a well-developed plan for attacking and conquering the mobile market, according to the Audit Bureau of Circulations (ABC), which conducted the research.   [...]
Posted: Tuesday, September 22nd 2009

Indy Agency Doner Takes Amazon Upon Its Shoulders

Web retail giant Amazon.com has chosen Doner to produce fresh marketing for its brand, reports Advertising Age. Doner was founded in 1937 in Southfield, Michigan. It is the largest privately-owned ad agency in the United States. Agencies chosen to assist Doner include WPP's Cole & Weber United, Publicis/Seattle -- owned by Publicis Groupe -- and McKinney, which recently repurchased its liberty from Havas. Amazon is histori  [...]
Posted: Friday, August 29th 2008

IAB President to Defend Role of Internet Advertising in Small Business

This afternoon President Randall Rothenberg of the Interactive Advertising Bureau (IAB) will testify at a House Small Business Committee Hearing, regarding how internet advertising affects small business growth. "Small business websites are the Mom & Pop grocery stores of the World Wide Web," he stated. "Just as the local retailer anchors a geographic community, these sites anchor communities of interest that span towns, cities, states, even nations. "They do this with their content -- an  [...]
Posted: Wednesday, June 25th 2008

American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach

Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities. Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations. ExxonMobil  [...]
Posted: Monday, April 14th 2008

Call for Entries Open for ad:tech 2008 Awards

ad:tech expositions, which orchestrates conferences and exhibitions for the global interactive marketing community, has opened the call for entries for ad:tech's 2008 advertising awards. Entries can be made between now and January 11, 2008. Submissions will be taken for the following categories: Interactive Ads Interactive Campaigns Optimization/Search Strategy Websites Submissions can be made ad the   [...]
Posted: Thursday, November 8th 2007

'Computer is Personal Again' Honored in IAB MIXX Awards

Last night in New York City, conference attendees witnessed the presentation of the IAB's third annual MIXX awards. These accolades draw attention to outstanding merit specifically in interactive advertising, with dual regard to creativity and effectiveness. The major honor, Best in Show, was awarded to Goodby, Silverstein and Partners, SF for "The Computer is Personal Again" for Hewlett-Packard. This campaign was perceived as the most successful effort in years on behalf of the computer b  [...]
Posted: Wednesday, September 26th 2007

AdGabber Officially Launches for Marketing/Advertising Networking Scene

Today Adrants announced the official launch of AdGabber, a professional networking site for members of the marketing and advertising sectors. The platform has grown from its low-key May inception to approximately 1600 members via word of mouth and cross-linking from Adrants, a marketing and advertising critique site, to help build momentum. The site, which is hosted by   [...]
Posted: Wednesday, September 19th 2007