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'Computer is Personal Again' Honored in IAB MIXX Awards
Last night in New York City, conference attendees witnessed the presentation of the IAB's third annual MIXX awards.
These accolades draw attention to outstanding merit specifically in interactive advertising, with dual regard to creativity and effectiveness.
The major honor, Best in Show, was awarded to Goodby, Silverstein and Partners, SF for "The Computer is Personal Again" for Hewlett-Packard. This campaign was perceived as the most successful effort in years on behalf of the computer b [...]
Posted: Wednesday, September 26th 2007
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