Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 5 | 3 |
| » ad pricing | 1 | 7 |
| » ad selling | 3 | 5 |
| » ad targeting | 5 | 3 |
| » advertainment | 1 | 7 |
| » agencies & ad departments | 3 | 5 |
| » alternative marketing | 1 | 7 |
| » b2b | 2 | 6 |
| » best practices | 2 | 6 |
| » campaigns & creatives of note | 3 | 5 |
| » co-op marketing & partnerships | 1 | 7 |
| » e-commerce | 1 | 7 |
| » email marketing | 1 | 7 |
| » entertainment | 1 | 7 |
| » events | 1 | 7 |
| » interviews | 1 | 7 |
| » intrusive formats | 1 | 7 |
| » major brands | 3 | 5 |
| » major players news | 3 | 5 |
| » measurement & analytics | 1 | 7 |
| » media convergence | 1 | 7 |
| » online ad market | 7 | 1 |
| » privacy | 2 | 6 |
| » promotions | 1 | 7 |
| » research & stats | 1 | 7 |
| » rich media | 2 | 6 |
| » search engine marketing | 1 | 7 |
| » signs of doom | 1 | 7 |
| » signs of recovery | 1 | 7 |
| » signs of what's to come | 2 | 6 |
| » spam & anti-spam | 1 | 7 |
| » technical innovation | 1 | 7 |
| » text ads | 3 | 5 |
| » user experience | 1 | 7 |
| » worst practices | 1 | 7 |
- Showing 1 - 8 of 8
Microsoft Honors Consumers' Touchiness about Email with No Ad Pledge
Microsoft pledges not to scan users' email as a way to tailor advertising, according to Tim O'Brien, Microsoft senior director of platform strategy. Speaking at the SaaSCon 2010 conference in Santa Clara, Calif., this week, O’Brien told the audience that Microsoft has a big responsibility in maintaining users' data as part of the company's cloud-hosted applications such as Hotmail (via Network World [...]
Posted: Wednesday, April 7th 2010
Top Jan. ‘10 Coupons: Kohl’s, Gap
An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month. (via Market [...]
Posted: Friday, February 26th 2010
Facebook Sees Profit; On Target for $500M Year
Facebook has overcome doubts about whether it can turn a profit, and has turned cash-positive this year instead of in 2010 - as was previously predicted, the social network's COO Sheryl Sandberg said last week at a Churchill Club interview and event in Palo Alto.
The company was on target to bring in $500 million in revenue in 2009, a board member told [...]
Posted: Tuesday, October 20th 2009
Higher Google Earnings Point to Online Ad Recovery
Google's recent earnings increase is a positive sign for the search-engine giant, whose growth is being led by recovering online search ad activity, and could mean at least some future recovery for a larger chunk of the online ad market in the coming months.Â
Google reported revenues of $5.94 billion for Q3 2009, an increase of 7% compared with Q3 2008. GAAP net income in the third quarter of 2009 was $1 [...]
Posted: Monday, October 19th 2009
Invisible Ads Haunt Marketers
Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers.
In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera [...]
Posted: Friday, October 16th 2009
Facebook Teams With Nielsen BrandLift For Ad Measurement
The result of a partnership between Facebook and Nielsen, Nielsen BrandLift is intended to help brands measure ads more effectively.
Nielsen and Facebook both get access to what is essentially a real-time focus group of 300 million users.
This allows them to be able to conduct surveys and solicit feedback on what works and what doesn’t more quickly.
For Fa [...]
Posted: Wednesday, September 23rd 2009
Call for Entries Open for ad:tech 2008 Awards
ad:tech expositions, which orchestrates conferences and exhibitions for the global interactive marketing community, has opened the call for entries for ad:tech's 2008 advertising awards.
Entries can be made between now and January 11, 2008.
Submissions will be taken for the following categories:
Interactive Ads
Interactive Campaigns
Optimization/Search Strategy
Websites
Submissions can be made ad the [...]
Posted: Thursday, November 8th 2007
'Computer is Personal Again' Honored in IAB MIXX Awards
Last night in New York City, conference attendees witnessed the presentation of the IAB's third annual MIXX awards.
These accolades draw attention to outstanding merit specifically in interactive advertising, with dual regard to creativity and effectiveness.
The major honor, Best in Show, was awarded to Goodby, Silverstein and Partners, SF for "The Computer is Personal Again" for Hewlett-Packard. This campaign was perceived as the most successful effort in years on behalf of the computer b [...]
Posted: Wednesday, September 26th 2007
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