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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1 | 1 |
| » advertainment | 1 | 1 |
| » branding | 1 | 1 |
| » campaigns & creatives of note | 1 | 1 |
| » co-op marketing & partnerships | 1 | 1 |
| » Europe | 1 | 1 |
| » loyalty & retention | 1 | 1 |
| » major brands | 1 | 1 |
| » people | 1 | 1 |
| » viral marketing & social media | 1 | 1 |
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Eye Tracking Shows SocNets Change Search Rules
Online social networkers spend a significant amount of time looking at paid ads on sites such as Facebook and YouTube and often look at these ads before actual search results, according to a recent social media study conducted by Oneupweb, reports MarketingCharts. [...]
Posted: Monday, August 3rd 2009
McDonald's Ad Exec Wins Marketing Excellence Award for Spearheading Company Turnaround
Last night, ad exec Jill McDonald of McDonald's was named the UK's top marketer at the Marketing Society Awards for Excellence, beating Phil Rumbol, the man behind the Cadbury Gorilla campaign.
Following her arrival in 2006, McDonald led a brand turnaround in the UK and Northern Europe, reports The Guardian.
According to the e [...]
Posted: Tuesday, June 10th 2008
- Showing 1 - 2 of 2