Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad selling | 1 | 2 |
| » ad targeting | 2 | 1 |
| » ad technologies & vendors | 1 | 2 |
| » advertainment | 1 | 2 |
| » agencies & ad departments | 1 | 2 |
| » b2b | 1 | 2 |
| » best practices | 2 | 1 |
| » biz buzz | 1 | 2 |
| » branding | 1 | 2 |
| » campaigns & creatives of note | 2 | 1 |
| » case studies | 1 | 2 |
| » co-op marketing & partnerships | 1 | 2 |
| » cross media | 1 | 2 |
| » domain names | 1 | 2 |
| » entertainment | 1 | 2 |
| » I-PR & business communications | 1 | 2 |
| » legal, government & regulation | 1 | 2 |
| » online ad market | 3 | |
| » people | 1 | 2 |
| » research & stats | 1 | 2 |
| » rich media | 1 | 2 |
| » signs of what's to come | 1 | 2 |
| » small business | 1 | 2 |
| » text ads | 1 | 2 |
- Showing 1 - 3 of 3
IAB President to Defend Role of Internet Advertising in Small Business
This afternoon President Randall Rothenberg of the Interactive Advertising Bureau (IAB) will testify at a House Small Business Committee Hearing, regarding how internet advertising affects small business growth.
"Small business websites are the Mom & Pop grocery stores of the World Wide Web," he stated. "Just as the local retailer anchors a geographic community, these sites anchor communities of interest that span towns, cities, states, even nations.
"They do this with their content -- an [...]
Posted: Wednesday, June 25th 2008
American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach
Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities.
Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations.
ExxonMobil [...]
Posted: Monday, April 14th 2008
Call for Entries Open for ad:tech 2008 Awards
ad:tech expositions, which orchestrates conferences and exhibitions for the global interactive marketing community, has opened the call for entries for ad:tech's 2008 advertising awards.
Entries can be made between now and January 11, 2008.
Submissions will be taken for the following categories:
Interactive Ads
Interactive Campaigns
Optimization/Search Strategy
Websites
Submissions can be made ad the [...]
Posted: Thursday, November 8th 2007
- Showing 1 - 3 of 3