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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 8 of 8
eBay Launches Rainforest Preservation Marketing Efforts
eBay has launched two green initiatives to position itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who reuse, [...]
Posted: Thursday, March 11th 2010
Print Publishers Step Up Mobile Efforts, Big-Time
More than 70% of US print publishers in a recent survey say that mobile is receiving more attention at their publication this year than last, though only about one-third believe they have a well-developed plan for attacking and conquering the mobile market, according to the Audit Bureau of Circulations (ABC), which conducted the research.
[...]
Posted: Tuesday, September 22nd 2009
Celeb Product Hawkers Don't Sway LinkedIn Users
Though the media feeds consumers a constant stream of minutiae about celebrities' private lives, and celebs who Tweet seem to have legions of avid followers, a new study of LinkedIn users by AdWeekMedia finds that most US consumers say they are not at all swayed by celebrity endorsements of products, [...]
Posted: Thursday, August 6th 2009
Indy Agency Doner Takes Amazon Upon Its Shoulders
Web retail giant Amazon.com has chosen Doner to produce fresh marketing for its brand, reports Advertising Age.
Doner was founded in 1937 in Southfield, Michigan. It is the largest privately-owned ad agency in the United States. Agencies chosen to assist Doner include WPP's Cole & Weber United, Publicis/Seattle -- owned by Publicis Groupe -- and McKinney, which recently repurchased its liberty from Havas.
Amazon is histori [...]
Posted: Friday, August 29th 2008
McDonald's Ad Exec Wins Marketing Excellence Award for Spearheading Company Turnaround
Last night, ad exec Jill McDonald of McDonald's was named the UK's top marketer at the Marketing Society Awards for Excellence, beating Phil Rumbol, the man behind the Cadbury Gorilla campaign.
Following her arrival in 2006, McDonald led a brand turnaround in the UK and Northern Europe, reports The Guardian.
According to the e [...]
Posted: Tuesday, June 10th 2008
Halo 3, HBO Voyeur, Whopper Freakout Honored at One Show
The One Club hosted its annual One Show ceremony last night at Jazz at Lincoln Center, New York. The ceremony honors outstanding ads and campaigns across radio, TV, online and in theatres.
HBO/Voyeur, which included an outdoor installation as well as TV and online efforts, won Gold Pencils for Integrated Branding Campaign, Innovative Use of Marketing and overall Campaign work.
HBO Voyeur enabled people to explore [...]
Posted: Thursday, May 8th 2008
American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach
Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities.
Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations.
ExxonMobil [...]
Posted: Monday, April 14th 2008
AdGabber Officially Launches for Marketing/Advertising Networking Scene
Today Adrants announced the official launch of AdGabber, a professional networking site for members of the marketing and advertising sectors.
The platform has grown from its low-key May inception to approximately 1600 members via word of mouth and cross-linking from Adrants, a marketing and advertising critique site, to help build momentum.
The site, which is hosted by [...]
Posted: Wednesday, September 19th 2007
- Showing 1 - 8 of 8