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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Facebook Sees Profit; On Target for $500M Year
Facebook has overcome doubts about whether it can turn a profit, and has turned cash-positive this year instead of in 2010 - as was previously predicted, the social network's COO Sheryl Sandberg said last week at a Churchill Club interview and event in Palo Alto.
The company was on target to bring in $500 million in revenue in 2009, a board member told [...]
Posted: Tuesday, October 20th 2009
Mobile Junkies Hard to Reach with Other Media
The majority of US mobile users who watch mobile video at least once a week spend more time using their mobile device than they do their computer - and represent a unique audience that may not be reachable with other digital media, according to a study from Transpera, conducted by InsightExpress.
The study, which measured consumers' reliance on mobile devices for information, found that 62% of mobil [...]
Posted: Monday, August 3rd 2009
M&M's Indiana Jones Ad Tops 10 Most-Liked, Most-Recalled TV Spots
M&M's Mint Crisp ad, part of a cross-promotion for Indiana Jones and the Kingdom of the Crystal Skull, topped the 10 most-liked new TV ads between April 21 and May 18, according to Nielsen. At second was Tropicana's Pure Valencia, followed by a Nissan Ultima ad.
Meanwhile, Sega's Iron Man video game ad topped the 10 most-recalled new TV ads for the same time period, followed by a Pizza Hut spot for its new [...]
Posted: Tuesday, June 3rd 2008
American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach
Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities.
Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations.
ExxonMobil [...]
Posted: Monday, April 14th 2008
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