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Microsoft Honors Consumers' Touchiness about Email with No Ad Pledge

Microsoft pledges not to scan users' email as a way to tailor advertising, according to Tim O'Brien, Microsoft senior director of platform strategy. Speaking at the SaaSCon 2010 conference in Santa Clara, Calif., this week, O’Brien told the audience that Microsoft has a big responsibility in maintaining users' data as part of the company's cloud-hosted applications such as Hotmail (via Network World  [...]
Posted: Wednesday, April 7th 2010

Top Jan. ‘10 Coupons: Kohl’s, Gap

An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month. (via Market  [...]
Posted: Friday, February 26th 2010

Pharma Steps Back from Sponsored Ads

Pharmaceutical companies are struggling to reconcile online marketing techniques with a stepped-up oversight campaign by the Food and Drug Administration's Division of Drug Marketing, Advertising and Communications (DDMAC), which is specifically targeting such activities. While industry-regulatory give and take on marketing is a long-standing and complicated dance, recent events appear to have caused pharma companies to take a step back from several strategies – at least until they can be s  [...]
Posted: Friday, October 16th 2009

Facebook Teams With Nielsen BrandLift For Ad Measurement

The result of a partnership between Facebook and Nielsen, Nielsen BrandLift is intended to help brands measure ads more effectively. Nielsen and Facebook both get access to what is essentially a real-time focus group of 300 million users. This allows them to be able to conduct surveys and solicit feedback on what works and what doesn’t more quickly. For Fa  [...]
Posted: Wednesday, September 23rd 2009

Print Publishers Step Up Mobile Efforts, Big-Time

More than 70% of US print publishers in a recent survey say that mobile is receiving more attention at their publication this year than last, though only about one-third believe they have a well-developed plan for attacking and conquering the mobile market, according to the Audit Bureau of Circulations (ABC), which conducted the research.   [...]
Posted: Tuesday, September 22nd 2009

Celeb Product Hawkers Don't Sway LinkedIn Users

Though the media feeds consumers a constant stream of minutiae about celebrities' private lives, and celebs who Tweet seem to have legions of avid followers, a new study of LinkedIn users by AdWeekMedia finds that most US consumers say they are not at all swayed by celebrity endorsements of products,   [...]
Posted: Thursday, August 6th 2009

Eye Tracking Shows SocNets Change Search Rules

Online social networkers spend a significant amount of time looking at paid ads on sites such as Facebook and YouTube and often look at these ads before actual search results, according to a recent social media study conducted by Oneupweb, reports MarketingCharts.   [...]
Posted: Monday, August 3rd 2009

Mobile Junkies Hard to Reach with Other Media

The majority of US mobile users who watch mobile video at least once a week spend more time using their mobile device than they do their computer - and represent a unique audience that may not be reachable with other digital media, according to a study from Transpera, conducted by InsightExpress. The study, which measured consumers' reliance on mobile devices for information, found that 62% of mobil  [...]
Posted: Monday, August 3rd 2009

IAB President to Defend Role of Internet Advertising in Small Business

This afternoon President Randall Rothenberg of the Interactive Advertising Bureau (IAB) will testify at a House Small Business Committee Hearing, regarding how internet advertising affects small business growth. "Small business websites are the Mom & Pop grocery stores of the World Wide Web," he stated. "Just as the local retailer anchors a geographic community, these sites anchor communities of interest that span towns, cities, states, even nations. "They do this with their content -- an  [...]
Posted: Wednesday, June 25th 2008

IAB Releases Definitions for Digital Video In-Stream Ad Metrics

The Interactive Advertising Bureau (IAB) has released its 2008 definitions for Digital Video In-Stream Ad Metrics. The document is organized thus: 1. Linear Video Ad With or Without Companion Ad 2. Linear Video Interactive Ad 3. Non-linear Overlay Ad 4. Non-linear Non-Overlay Ad Download the definitions (pdf) or review   [...]
Posted: Tuesday, June 17th 2008

American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach

Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities. Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations. ExxonMobil  [...]
Posted: Monday, April 14th 2008

Call for Entries Open for ad:tech 2008 Awards

ad:tech expositions, which orchestrates conferences and exhibitions for the global interactive marketing community, has opened the call for entries for ad:tech's 2008 advertising awards. Entries can be made between now and January 11, 2008. Submissions will be taken for the following categories: Interactive Ads Interactive Campaigns Optimization/Search Strategy Websites Submissions can be made ad the   [...]
Posted: Thursday, November 8th 2007

'Computer is Personal Again' Honored in IAB MIXX Awards

Last night in New York City, conference attendees witnessed the presentation of the IAB's third annual MIXX awards. These accolades draw attention to outstanding merit specifically in interactive advertising, with dual regard to creativity and effectiveness. The major honor, Best in Show, was awarded to Goodby, Silverstein and Partners, SF for "The Computer is Personal Again" for Hewlett-Packard. This campaign was perceived as the most successful effort in years on behalf of the computer b  [...]
Posted: Wednesday, September 26th 2007

AdGabber Officially Launches for Marketing/Advertising Networking Scene

Today Adrants announced the official launch of AdGabber, a professional networking site for members of the marketing and advertising sectors. The platform has grown from its low-key May inception to approximately 1600 members via word of mouth and cross-linking from Adrants, a marketing and advertising critique site, to help build momentum. The site, which is hosted by   [...]
Posted: Wednesday, September 19th 2007