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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 16 of 16
eBay Launches Rainforest Preservation Marketing Efforts
eBay has launched two green initiatives to position itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who reuse, [...]
Posted: Thursday, March 11th 2010
Pharma Steps Back from Sponsored Ads
Pharmaceutical companies are struggling to reconcile online marketing techniques with a stepped-up oversight campaign by the Food and Drug Administration's Division of Drug Marketing, Advertising and Communications (DDMAC), which is specifically targeting such activities.
While industry-regulatory give and take on marketing is a long-standing and complicated dance, recent events appear to have caused pharma companies to take a step back from several strategies – at least until they can be s [...]
Posted: Friday, October 16th 2009
Print Publishers Step Up Mobile Efforts, Big-Time
More than 70% of US print publishers in a recent survey say that mobile is receiving more attention at their publication this year than last, though only about one-third believe they have a well-developed plan for attacking and conquering the mobile market, according to the Audit Bureau of Circulations (ABC), which conducted the research.
[...]
Posted: Tuesday, September 22nd 2009
Celeb Product Hawkers Don't Sway LinkedIn Users
Though the media feeds consumers a constant stream of minutiae about celebrities' private lives, and celebs who Tweet seem to have legions of avid followers, a new study of LinkedIn users by AdWeekMedia finds that most US consumers say they are not at all swayed by celebrity endorsements of products, [...]
Posted: Thursday, August 6th 2009
Eye Tracking Shows SocNets Change Search Rules
Online social networkers spend a significant amount of time looking at paid ads on sites such as Facebook and YouTube and often look at these ads before actual search results, according to a recent social media study conducted by Oneupweb, reports MarketingCharts. [...]
Posted: Monday, August 3rd 2009
Mobile Junkies Hard to Reach with Other Media
The majority of US mobile users who watch mobile video at least once a week spend more time using their mobile device than they do their computer - and represent a unique audience that may not be reachable with other digital media, according to a study from Transpera, conducted by InsightExpress.
The study, which measured consumers' reliance on mobile devices for information, found that 62% of mobil [...]
Posted: Monday, August 3rd 2009
Indy Agency Doner Takes Amazon Upon Its Shoulders
Web retail giant Amazon.com has chosen Doner to produce fresh marketing for its brand, reports Advertising Age.
Doner was founded in 1937 in Southfield, Michigan. It is the largest privately-owned ad agency in the United States. Agencies chosen to assist Doner include WPP's Cole & Weber United, Publicis/Seattle -- owned by Publicis Groupe -- and McKinney, which recently repurchased its liberty from Havas.
Amazon is histori [...]
Posted: Friday, August 29th 2008
IAB President to Defend Role of Internet Advertising in Small Business
This afternoon President Randall Rothenberg of the Interactive Advertising Bureau (IAB) will testify at a House Small Business Committee Hearing, regarding how internet advertising affects small business growth.
"Small business websites are the Mom & Pop grocery stores of the World Wide Web," he stated. "Just as the local retailer anchors a geographic community, these sites anchor communities of interest that span towns, cities, states, even nations.
"They do this with their content -- an [...]
Posted: Wednesday, June 25th 2008
IAB Releases Definitions for Digital Video In-Stream Ad Metrics
The Interactive Advertising Bureau (IAB) has released its 2008 definitions for Digital Video In-Stream Ad Metrics.
The document is organized thus:
1. Linear Video Ad With or Without Companion Ad
2. Linear Video Interactive Ad
3. Non-linear Overlay Ad
4. Non-linear Non-Overlay Ad
Download the definitions (pdf) or review [...]
Posted: Tuesday, June 17th 2008
McDonald's Ad Exec Wins Marketing Excellence Award for Spearheading Company Turnaround
Last night, ad exec Jill McDonald of McDonald's was named the UK's top marketer at the Marketing Society Awards for Excellence, beating Phil Rumbol, the man behind the Cadbury Gorilla campaign.
Following her arrival in 2006, McDonald led a brand turnaround in the UK and Northern Europe, reports The Guardian.
According to the e [...]
Posted: Tuesday, June 10th 2008
M&M's Indiana Jones Ad Tops 10 Most-Liked, Most-Recalled TV Spots
M&M's Mint Crisp ad, part of a cross-promotion for Indiana Jones and the Kingdom of the Crystal Skull, topped the 10 most-liked new TV ads between April 21 and May 18, according to Nielsen. At second was Tropicana's Pure Valencia, followed by a Nissan Ultima ad.
Meanwhile, Sega's Iron Man video game ad topped the 10 most-recalled new TV ads for the same time period, followed by a Pizza Hut spot for its new [...]
Posted: Tuesday, June 3rd 2008
Halo 3, HBO Voyeur, Whopper Freakout Honored at One Show
The One Club hosted its annual One Show ceremony last night at Jazz at Lincoln Center, New York. The ceremony honors outstanding ads and campaigns across radio, TV, online and in theatres.
HBO/Voyeur, which included an outdoor installation as well as TV and online efforts, won Gold Pencils for Integrated Branding Campaign, Innovative Use of Marketing and overall Campaign work.
HBO Voyeur enabled people to explore [...]
Posted: Thursday, May 8th 2008
American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach
Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities.
Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations.
ExxonMobil [...]
Posted: Monday, April 14th 2008
Time Warner Raises Verizon's Ire for False Ads About FiOS
Verizon has brought a false advertising suit against Time Warner Cable.
The company alleges one of Time Warner's TV ads (falsely) suggest Verizon FiOS requires a satellite dish, and that it lacks phone, broadband and video capabilities, reports ZDNet.
To compensate for "immediate and irreparable harm" to the reputation [...]
Posted: Friday, April 11th 2008
AdGabber Officially Launches for Marketing/Advertising Networking Scene
Today Adrants announced the official launch of AdGabber, a professional networking site for members of the marketing and advertising sectors.
The platform has grown from its low-key May inception to approximately 1600 members via word of mouth and cross-linking from Adrants, a marketing and advertising critique site, to help build momentum.
The site, which is hosted by [...]
Posted: Wednesday, September 19th 2007
Google Snipes Ogilvy Exec for 'Innovation Lab'
Co-President Andy Berndt of Ogilvy & Mather, New York, has left the agency in order to help launch a new global initiative for Google, reports Advertising Age.
The prospective "lab for innovation," as it is pegged by some executives privy to Berndt's plans, is geared toward collaboration amongst marketers, agencies and entertainment companies.
Google's move stirs dormant worries that the online adve [...]
Posted: Wednesday, September 19th 2007
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