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Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Senate Sniffs Out Shady Direct Marketing

A recently released Senate Commerce Committee staff report is taking aim at the dark side of 'aggressive' online direct marketing, and has singled out shady and controversial practices by three companies - Affinion, Vertru and Webloyalty, in addition to the hundreds of retailers that have used their services. The report details purchase procedures in which consumers rarely realize they are signing up for a monthly cl  [...]
Posted: Wednesday, November 18th 2009

Phony Online Flu Cures Draw FDA Ire

The US Food and Drug Administration (FDA) is monitoring the online marketing and sale of products that claim to diagnose, prevent, treat or cure the H1N1 influenza virus - and in at least one high-profile case - is ordering the well-established brand, doctor Andrew Weil, to cease marketing a product in this way. As part of its enforcement activities, the agency, which issued a   [...]
Posted: Tuesday, October 20th 2009

Invisible Ads Haunt Marketers

Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers. In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera  [...]
Posted: Friday, October 16th 2009

Complaints vs Video AdNets Rise as Buyers Pay for Ineffective Ads

With the popularity of online video advertising on the rise, media buyers are faced with large variations in pricing and options to decipher. Pre-roll video ads can run anywhere from CPMs under $10 to $50 CPMs - and if buyers aren't careful, they can end up paying for ineffective ads. Some industry observers are pointing out that video ad networks are deliberately inflating ad impression numbers by running video ads that begin automatically when a user lands on a site, with those ads sometime  [...]
Posted: Tuesday, September 29th 2009

AP Software Tracks Appropriation of Content

The Associated Press is adding software to its articles, intended to inform readers of usage rights associated with the content -- and act as a policing agent, automatically informing the AP about how the article elsewhere online. Each article will be published with a digital "wrapper" -- data not visible to users that maximizes the content's ranking in search engines and tracks its movements across the web. The program will be introduced in stages stretching over the course of the next year,  [...]
Posted: Monday, July 27th 2009

Hacked Accts Divulge Twitter's Thirst for Solvency ... and Meditation

A French hacker that managed to penetrate a number of sensitive Twitter employee accounts has leaked documents that reveal the company's financial ambitions, pending profit models and a "growing sense of entitlement" among its workers, Valleywag reports. The hacker, who goes by the pseudo Hacker Croll, accessed the email, Paypal, Amazon, Apple, AT&T, MobileMe, and Gmail accounts of higher-ups  [...]
Posted: Thursday, July 16th 2009

Revised TOS Gives Facebook Perpetual Rights to User Content

This month Facebook revised its Terms of Use, a document it is legally permitted to update at any time without informing users. Users demonstrate tacit acceptance of the Terms by continuous use of the site. The revision grants Facebook complete, perpetual ownership of content up  [...]
Posted: Monday, February 16th 2009

Fraudsters Filch $4B Online; Record Losses for E-commerce

Merchants expect to lose a record $4 billion to online fraud in 2008. They also think the fraud loss rate will hold constant at 1.4% of revenue (same as '07 and '06), writes the tenth annual CyberSource Corporation survey of e-commerce fraud, reports Retailer Daily  [...]
Posted: Monday, December 15th 2008

Digitas Heads to Roll in US

Digitas announced plans to lay off approximately 70 of 2,100 US-based employees, citing reduced client budgets. Non-US employees will not be affected. "We have redeployed talent wherever possible, but the realities of the current economy did require that we let some talented people go in order to best position the agency for continued growth and success," one spokesperson stated. Digitas, the digital unit of global conglomerate Publicis Groupe, has o  [...]
Posted: Friday, December 12th 2008

YHOO Layoffs Draw More Blog Coverage than Most Ad Campaigns

Yesterday Yahoo began making good on its promise to lay off 1500 members of its staff -- nearly 10% of the search brand's workforce. Affected departments include sales, marketing, content, administration, engineering, and acquisitions like Maven Networks and Right Media Exchange. According to Advertising Age, marketers from its category-  [...]
Posted: Thursday, December 11th 2008

'New Technology' Enabled Terrorists in Mumbai Attacks

Terrorists that struck Mumbai last month demonstrated sophisticated use of modern technology to organize their attacks. The news casts a less jocular sheen on a recently-released US Army report about seemingly-idle mobile and web technologies that could be used to enable terrorism. Before launching their att  [...]
Posted: Tuesday, December 9th 2008

Spammers Reap Plenty on 0.00001% Response Rate

By effectively "hacking" an existing spam network, researchers unearthed the "economics" of being an email spammer, reports the BBC. Here's the secret: high volume and a virally-expanding network, which means even the tiniest response rate can produce millions of dollars in profit per year. Computer scientists at the University of California, Berkeley and San Diego conducted a month-long study of the Storm Network, a spam oper  [...]
Posted: Thursday, November 13th 2008

Agency.com Takes iCrossing to Court for 'Employee Raiding'

Omnicom's Agency.com has filed suit against digital ad firm iCrossing, insinuating the latter poached a number of major executives and clients, reports the Wall Street Journal. $19.5 million in damages are sought. The suit alleges tortious interference, breach of contract and conspiring to misappropriate proprietary data and trade secrets. In specific it accuses iCrossing CEO Donald Scales, former Chief Exec  [...]
Posted: Tuesday, November 11th 2008

Brad Pitt, Beyonce 'Most Dangerous Names to Search'

A recent McAfee study finds users seeking Brad Pitt-oriented themes, including photos, screensavers or desktop wallpaper, have an 18 percent chance of encountering malware, reports Ars Technica. At-risk searchers sometimes click on fake celebrity websites that infect their computers with Trojans and worms. "These websites differ from standard malware landing pads, inasmuc  [...]
Posted: Monday, September 22nd 2008

United Kingdom Cracks Down on 'Suicide Sites'

Since the Suicide Act of 1961, the United Kingdom considers it illegal to promote suicide. The act will be amended to include web publishers with so-called "suicide websites," and to help internet service providers police sites for such content, reports the BBC, following concerns that users querying for suicide information hope to locate sites encouraging them to do it. "Updating the language of the Suicide Act [...] should help to  [...]
Posted: Wednesday, September 17th 2008

NebuAd Loses CEO, Pursues Less Controversial Pastures

Battered by bad press, recent Congressional probes and the loss of ISP clients, CEO Bob Dykes of NebuAd has decided to step down. Following his departure, President Kira Makagon was chosen   [...]
Posted: Thursday, September 4th 2008

California 'iTunes Tax' Returns for Round II

The so-called California "iTunes Tax" (bill AB 1956), which calls for an added tax on digital media and was tossed earlier this spring, is again up for debate, reports Wired. Assemblyman Charles Calderon, who introduced the bill, has proposed a second bill called ABX3 22, drawing ire from Democrats and Republicans alike. In an   [...]
Posted: Friday, August 15th 2008

1 in 5 Senior Marketers Buy Ads for Illicit Online News Love

Pondering whether advertising has corrupted contemporary editors, Ogilvy & Mather's David Ogilvy once quipped, "The vast majority of editors are incorruptible." Unless he was joking, it would appear that's becoming less true. Nearly one in five (19 percent) of senior marketers admit their organizations bought ads on a news site in exchange for a news story,   [...]
Posted: Thursday, July 31st 2008

Viacom Wants to Know What Googlers Uploaded onto YouTube

In an unexpected twist on the Google/Viacom copyright battle, Viacom has expressed interest in learning which YouTube videos have been uploaded by Google staffers. The media giant recently won the right to cruise YouTube records in search of copyright-protected content. Data now available to Viacom includes YouTube users' IP addresses, usernames, videos watched and video uploads. The ruling, which  [...]
Posted: Tuesday, July 15th 2008