Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 3 | 5 |
| » ad pricing | 1 | 7 |
| » ad selling | 3 | 5 |
| » ad targeting | 1 | 7 |
| » ad technologies & vendors | 2 | 6 |
| » advertainment | 1 | 7 |
| » agencies & ad departments | 1 | 7 |
| » alternative marketing | 1 | 7 |
| » automotive | 1 | 7 |
| » biz buzz | 4 | 4 |
| » branding | 2 | 6 |
| » campaigns & creatives of note | 2 | 6 |
| » consumer packaged goods | 2 | 6 |
| » cross media | 1 | 7 |
| » don't believe the hype | 1 | 7 |
| » e-commerce | 1 | 7 |
| » email marketing | 1 | 7 |
| » finance | 1 | 7 |
| » intrusive formats | 1 | 7 |
| » legal, government & regulation | 1 | 7 |
| » loyalty & retention | 1 | 7 |
| » major brands | 5 | 3 |
| » major players news | 3 | 5 |
| » minorities | 1 | 7 |
| » online ad market | 5 | 3 |
| » privacy | 1 | 7 |
| » promotions | 1 | 7 |
| » publishing | 3 | 5 |
| » search engine marketing | 2 | 6 |
| » signs of recovery | 1 | 7 |
| » signs of what's to come | 1 | 7 |
| » spam & anti-spam | 1 | 7 |
| » text ads | 2 | 6 |
| » tools & software | 1 | 7 |
| » top stories | 2 | 6 |
| » user experience | 2 | 6 |
| » viral marketing & social media | 2 | 6 |
| » worst practices | 3 | 5 |
- Showing 1 - 8 of 8
Web Retailers Cope with Shipping-Charge Rejection
In response to consumer demands for low or no-cost shipping and the increasing role shipping costs play in online purchase decisions, a growing number of top online retailers are planning free shipping promotions during the 2009 holiday season, the Wall Street Journal reports.
The moves come as a slew of industry studies and internal retailer data confirm that shipping charges rank as one of the bigge [...]
Posted: Thursday, October 22nd 2009
Spammers Reap Plenty on 0.00001% Response Rate
By effectively "hacking" an existing spam network, researchers unearthed the "economics" of being an email spammer, reports the BBC.
Here's the secret: high volume and a virally-expanding network, which means even the tiniest response rate can produce millions of dollars in profit per year.
Computer scientists at the University of California, Berkeley and San Diego conducted a month-long study of the Storm Network, a spam oper [...]
Posted: Thursday, November 13th 2008
Subway Sues Quiznos for UGC Faux-Pas
Subway has filed a lawsuit against competitor Quiznos and Viacom-owned website iFilm. The dispute is over the submissions of a user-generated contest Quiznos ran, which iFilm helped host.
Subway says many of the videos depict its brand in a negative manner.
The New York Times, which reported the lawsuit and posted one of the offending entries, mused, "Quiznos did not make the insulti [...]
Posted: Wednesday, January 30th 2008
Analysts: Google Stealing Yahoo's Thunder
Google continues to move faster than Yahoo, giving analysts and employees reason to wonder whether Yahoo can keep up, let alone catch up.
Google's acquisition of YouTube is the latest setback for Yahoo, which has been losing internet advertising market share, usually to Google, the New York Times writes. Yahoo has been seen as slow to react and difficult during negotiations, whereas Google has moved swiftly with [...]
Posted: Thursday, October 12th 2006
Kraft Nixes Google Campaign Due to Lack of Publisher Monitoring
SearchEngineWatch points to a few articles describing the travails of Kraft's star-crossed search text ad campaign, which was pulled after the ads starting appearing on a white supremacist site. Google, upon hearing complaints, pulled all of its ad programs from the site, but not before Kraft decided to nix its search engine mark [...]
Posted: Monday, January 10th 2005
Mitsubishi, in Sales Trouble, Dumps Pro-Online Marketing Head
AdAge reports that Mitsubishi, the carmaker that most enthusiastically embraced online marketing, saw its head of marketing resign. The stepping down of Ian Beavis comes just weeks after Mitsubishi lowered sales estimates by almost a third and just a day after the manufacturer named Bob Martin as head of brand marketing. Beavis joined Mitsubishi o [...]
Posted: Monday, November 29th 2004
AOL's Problems Do NOT Spell Industry Doom
CNET: Why AOL's Ad Woes Are Unique
I was really glad to see this headline from CNET, as I was thinking of writing something saying exactly the same thing. All the media are picking up on the last few disastrous quarters for AOL and many are insinuating that much of the rest of the industry is heading the same way. Well, the bigger the [...]
Posted: Tuesday, December 3rd 2002
Upside Magazine Closes
The latest casualty, Upside magazine closes. SF Chronicle reports
[...]
Posted: Tuesday, October 8th 2002
- Showing 1 - 8 of 8