Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	80	41
» ad pricing	30	91
» ad targeting	40	81
» ad technologies & vendors	41	80
» advertainment	4	117
» Advertising	2	119
» affiliate marketing	1	120
» agencies & ad departments	12	109
» alternative marketing	2	119
» Asia/Pacific	3	118
» automotive	6	115
» b2b	5	116
» best practices	3	118
» biz buzz	22	99
» branding	6	115
» broadband	6	115
» campaigns & creatives of note	8	113
» case studies	3	118
» co-op marketing & partnerships	2	119
» computers & tech	1	120
» consumer packaged goods	3	118
» cross media	18	103
» demographics	6	115
» direct marketing	5	116
» don't believe the hype	9	112
» e-commerce	7	114
» email marketing	1	120
» entertainment	12	109
» Europe	10	111
» events	1	120
» finance	5	116
» global	1	120
» healthcare	2	119
» How-to	1	120
» I-PR & business communications	2	119
» instant messaging marketing	1	120
» intrusive formats	8	113
» Latin America	2	119
» legal, government & regulation	24	97
» loyalty & retention	4	117
» major account moves	1	120
» major brands	17	104
» major players news	57	64
» measurement & analytics	12	109
» media convergence	13	108
» minorities	2	119
» mobile marketing	6	115
» new and improved	3	118
» nonsense & parodies	2	119
» online ad market	58	63
» pearls of wisdom	3	118
» people	9	112
» personalization	4	117
» political parties & organizations	2	119
» privacy	7	114
» promotions	1	120
» publishing	55	66
» real estate	1	120
» research & stats	33	88
» rich media	6	115
» search engine marketing	18	103
» signs of recovery	9	112
» signs of what's to come	32	89
» spam & anti-spam	1	120
» Spanish-speaking	1	120
» syndication & RSS	2	119
» technical innovation	4	117
» text ads	13	108
» tools & software	19	102
» top stories	34	87
» travel	1	120
» user experience	20	101
» weblog marketing	1	120
» worst practices	33	88
» Youth	2	119

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Online Newspaper Ad Revenue Falls 17%

Online newspaper advertising revenue dropped by a precipitous 17% in Q309, compared with the same quarter in 2008, from $750 million last year to $623 million this year, according to the most recent figures released by the Newspaper Association of America (NAA). That number, though, pales in comparison with the total newspaper revenue decline of 28%, writes  [...]
Posted: Monday, November 23rd 2009

Pharma Steps Back from Sponsored Ads

Pharmaceutical companies are struggling to reconcile online marketing techniques with a stepped-up oversight campaign by the Food and Drug Administration's Division of Drug Marketing, Advertising and Communications (DDMAC), which is specifically targeting such activities. While industry-regulatory give and take on marketing is a long-standing and complicated dance, recent events appear to have caused pharma companies to take a step back from several strategies – at least until they can be s  [...]
Posted: Friday, October 16th 2009

Invisible Ads Haunt Marketers

Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers. In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera  [...]
Posted: Friday, October 16th 2009

Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line

Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone. Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to   [...]
Posted: Tuesday, April 28th 2009

Ad Spend Falls Thru '09, Forecasts Slightly Better for '10

Ad spend is expected to drop 12% in 2009, but signs indicate a leveling-off in 2010, according to a recently released Media Business Report from Jack Myers.com Media Network. The Myers report predicts a double-digit drop in total ad spending in 2009, following a 4% decline last year. It also projects this decline to continue into 2010, with a 5% dip for the full year, albeit off of a smaller base, MarketingCharts   [...]
Posted: Monday, March 16th 2009

Time Warner Takes Blow: First Annual Loss Since 2002

A progressive slowdown in the ad market forced Time Warner, owner of HBO, AOL and several publishing units, to report its first annual loss in six years. Minus depreciation and amortization, the media conglomo's adjusted operating income rose 2% last year from 2007's $12.9 billion, compared with a previous projection of 5%. Though its internet unit attracted more users, ad sales were "disappointing" in Q4, forcing Time Warner to write down the value of its cable system, publishing, and inter  [...]
Posted: Thursday, January 8th 2009

Auto Woes Portend Ad Spend Drop; 'Net Projection Unchanged

ZenithOptimedia has cut its '08 and '09 ad spend projections for the second time. The Publicis media arm predicts US ad spend in '08 will shrink by 3.8% and fall 6.2% in '09, down significantly from its October revision -- when it forecast 1.6% growth in '08 and 0.7% growth in '09. While ad spend overall will suffer in '09, Zenith believes a recovery will begin in the seco  [...]
Posted: Tuesday, December 9th 2008

Google to Cut 10,000, Sources Say

A growing pile of pink slips at the Googleplex suggests boom time for the search giant may be coming to a close. In Q3, Google managed to quell concerns that the flailing economy would negatively affect profits. But it has responded to clients' newfound spend-thriftiness with increasi  [...]
Posted: Tuesday, November 25th 2008

As Ad Networks Surge, CPMs Plunge

Use of "ad networks" -- companies that pair advertisers with ad space across niche websites -- surged from 5 percent of total ad impressions sold in 2006 to 30 percent in 2007, according to the "Digital Pricing Benchmarking Study" from Bain & Company, conducted in coordination w  [...]
Posted: Tuesday, August 12th 2008

Charter Reconsiders NebuAd Behavioral Targeting Campaign

Charter Communications, which announced plans to test the NebuAd system, decided not to monitor customers for ad-targeting after all, reports The Washington Post. The cable provider may have been cowed by   [...]
Posted: Wednesday, June 25th 2008

Advertisers Nervous About Google/Yahoo; Forecast End of Panama

Add advertisers to the list of parties unenthused about the search advertising deal between Google and Yahoo, reports The New York Times. Advertisers fear that without competition from Yahoo, Google will be less inclined to improve its services. And   [...]
Posted: Monday, June 16th 2008

MySpace Self-Serve Ads Fail to Materialize

Seven months have passed since MySpace announced it would launch a self-service ad platform for users. A debut was slated for early 2008, but the service never materialized. MySpace says the platform is still in private beta. 80 brands are supposedly testing it. The company did not reveal an updated launch date. Like other self-serve platforms, the service would allow advert  [...]
Posted: Friday, June 13th 2008

eBay Calls Quits on TV Ad Marketplace

The eBay Media Marketplace -- where clients could buy and sell cable TV ad spots -- officially closed this week. The project floundered against lackluster response and industry opposition. Oxygen and TV One were among the few cable channels that agreed to sell time on the market. Buyers included H  [...]
Posted: Thursday, June 12th 2008

Industry Buzz & Snippets: 5/27/08

Ad Networks and Analytics: Federated Media has launched Green Federation, a network of Federated Media properties focused on eco-friendly media and publishing. Biz Buzz: Widget maker RockYou has   [...]
Posted: Tuesday, May 27th 2008

Industry Buzz & Snippets: 5/18/08

Ad Networks and Analytics: Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site. comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.   [...]
Posted: Thursday, May 15th 2008

Bill Gates Pursues Greener Pastures in 'Growth,' Sergey Brin Gloats

Following the withdrawal of its Yahoo bid, Bill Gates says Microsoft will focus on growing its online ad and search businesses. The Associated Press reports Gates express confidence about Microsoft's ability to compete against Google  [...]
Posted: Friday, May 9th 2008

Industry Buzz & Snippets: 4/29/08

Ad Buying, Planning and Selling: Media service agency KSL Media is launching eWorld Asset Trading, allowing for the bartering of surplus for ad inventory. Emmis Communications is opening its Emmis Interactive online ad production and sales unit to other radi  [...]
Posted: Tuesday, April 29th 2008

To Combat Bearish Revenue, News Corp. Reorganizes Interactive

Fox Interactive Media is conducting some corporate reshuffling, following news that the division is expected to miss its 2008 revenue targets, reports Reuters. FIM's revenue goal for 2008 is about $1 billion. It is expected to fall short of the mark resulting from consolidation of its ad offerings under the FIM Audience Network. Sales divisions under the consolidated network will be divided, a move designed to   [...]
Posted: Friday, April 4th 2008

ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West

In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts. Growth continues to   [...]
Posted: Wednesday, April 2nd 2008