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Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line

Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone. Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to   [...]
Posted: Tuesday, April 28th 2009

Auto Woes Portend Ad Spend Drop; 'Net Projection Unchanged

ZenithOptimedia has cut its '08 and '09 ad spend projections for the second time. The Publicis media arm predicts US ad spend in '08 will shrink by 3.8% and fall 6.2% in '09, down significantly from its October revision -- when it forecast 1.6% growth in '08 and 0.7% growth in '09. While ad spend overall will suffer in '09, Zenith believes a recovery will begin in the seco  [...]
Posted: Tuesday, December 9th 2008

As Ad Networks Surge, CPMs Plunge

Use of "ad networks" -- companies that pair advertisers with ad space across niche websites -- surged from 5 percent of total ad impressions sold in 2006 to 30 percent in 2007, according to the "Digital Pricing Benchmarking Study" from Bain & Company, conducted in coordination w  [...]
Posted: Tuesday, August 12th 2008

ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West

In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts. Growth continues to   [...]
Posted: Wednesday, April 2nd 2008

Networks to Distribute Advertising Make-Goods Up to 3Q08

Three major networks have begun to compensate advertisers for abominable TV ratings for the fall season. Compensation comes mainly in the form of extra ad time. But according to some media buyers and network heads (via Reuters), NBC has begun paying its dues in cash. NBC stated its refunds form "an extremely small portion of NBC's business and accommodate the changing needs of our clients' marketi  [...]
Posted: Thursday, December 13th 2007

Industry Buzz and Snippets: 11/27/07

To avoid a previously planned countersuit, Japanese ad firm Dentsu may opt to seek dismissal of a scandal-ridden lawsuit involving illicit behavior amongst a few of its Stateside executives. Making good on early speculative reports, Cl  [...]
Posted: Tuesday, November 27th 2007

Click Fraud Up to 14.8 Percent in Q1

Click Forensics released today industry pay-per-click (PPC) fraud figures from the Click Fraud Index for the first quarter of 2007. The firm indicated that overall industry average click fraud rate was 14.8 percent for 1Q07. That rate was the highest reported for any quarter in the past year, rising from 14.2 percent in the previous quarter (4Q06) and from 13.7 percent in the year-earlier quar  [...]
Posted: Thursday, April 19th 2007

comScore: 31% Delete Cookies; Skews Measurement

comScore released the results of a study analyzing the validity of using cookie-based data to measure the number of unique visitors to individual websites and ad servers. comScore observed that 31 percent of U.S. Internet users cleared their first-party cookies during the month. This frequent cookie deletion leads to overstatements in audience sizes by a factor as high as 2.5, an overstatement of 150  [...]
Posted: Wednesday, April 18th 2007

Merrill Lynch Cuts Ad Forecasts for 2005, 2006

Pressure on rates in traditional media, along with potential weakness in the automotive and entertainment industries, will slow down ad spending this year and next, according to industry analyst Lauren Fine of Merrill Lynch, writes MarketWatch. Fine lowered her U.S. ad spending forecast to 3.2 percent growth in 2005 from the previous 3.7 percent, and reduced the 2006 estimate to 4.5 pe  [...]
Posted: Friday, December 2nd 2005

Update: Yahoo Ad System, Customer Service Malfunctioning

Yahoo's problems with its ad system after an update two weekends ago are still refusing to go away, and the system has been malfunctioning for a week now, according to various advertisers and observers. The problems were precipitated by the Yahoo Search billing system which, after the update, began ignoring budget limits and was subsequently shut down. Other issues, including malfunctions within the bid system, compounded the  [...]
Posted: Monday, August 29th 2005

Yahoo Ad System Crashes, Still Down

Upon opening new account...After a weekend upgrade, Yahoo's search engine ad system first slowed to a crawl, and then went belly up on Monday, preventing marketers from making changes to their campaigns, accessing their accounts and, in many cases, even having their ads run at all. Yahoo support representatives are telling clients tha  [...]
Posted: Thursday, August 25th 2005

Google Sued over Interpretation of Daily AdWords Limits

Click to enlarge [An earlier version of the headline of this story included the name Howard Stern. It was   [...]
Posted: Monday, August 8th 2005

Net Media Firm to Go Public (Again)

Gamevertising firm IGN Entertainment filed to conduct another initial public offering to raise up to $200 million. Of that, more than $119 million would go to retire debt and buy out preferred stock. Current e  [...]
Posted: Friday, July 15th 2005

ABC Auditors Fleeced, Hard to Blame Them

Circulation managerseye ABC auditor An Editor & Publisher story recounts the dramatic arrest of several key Newsday circulation staff in the continuing unraveling of that newspaper's huge circulation fraud. Most interesting to observers of med  [...]
Posted: Monday, June 20th 2005

Retailer Sues Search Engines for Click Fraud, Seeks Class Action

Miller County, ArkansasThe Wall Street Journal reports that Google and Yahoo find themselves on the pointy end of a lawsuit for allegedly abetting click fraud. An Arkansas retailer, Lane's   [...]
Posted: Wednesday, April 6th 2005

Newspapers Losing Biggest Medium Advantage to Net: Local Shoppers

The steady decline in newspaper readership over most of the 20th century has always been tempered by the fact that newspapers have been the most efficient mechanism for local businesses to advertise. Newspapers' enormous share of nationwide ad spending - close to half of adspend by some accounts - is built on the back of this advantage. But a new study shows that, for the first time since the Spanish War and the days of the Rough Riders, consumers are looking about as much to another medium for   [...]
Posted: Wednesday, March 23rd 2005

A Podcast Wins Sponsorship

Podcasting, the newest online media fad, gained a bit of legitimacy with the first known major sponsorship of one of the online blog voice broadcasts. Warner Brothers will pay good money to sponsor the podcast of the Eric Rice Show, according to ClickZ. The site also points to a new sponsorship by Citrix, through Pheedo, of blogger Chris Pirillo's podcast.   [...]
Posted: Tuesday, March 22nd 2005

Many Delete Cookies, Invalidate Ad Measurements

Confirming seeming odd data coming from companies relying on cookie tracking, a new Jupiter Research study showed that two out of five users wind up having their cookies deleted at least once a month. Many marketers and certainly marketing technology firms have come to rely on the ubiquitous cookie to measure ad performance, conduct frequency caps on ads, gauge audience size and innumerable other basic metrics. But in a study of about   [...]
Posted: Monday, March 14th 2005

Pop-Ups Decline in Number, Effectiveness

A Wired report shows that pop-up ads are going the way of the cheesy synthesized website sound track - relegated to fewer and fewer sites because uses just can't stand them. But, in a big difference, the stalwart sites continuing to sell pop-ups to advertisers aren't the more obscure publishers. They are sites like The New York Times and, CNN and ABC. A media director at Agency.com said his company bought only 2  [...]
Posted: Thursday, March 3rd 2005

Traditional Media Had Great 2004

Nielsen reported a 6.3 percent rise in "measured" media last year, which includes pretty much everything but the internet. An AdWeek account of the figures shows that cable and network TV grew the fastest, each more than a dozen percentage points. The spot markets for TV and radio saw nominal declines. Print vehicles generally saw lower growth, from two to nine percent.   [...]
Posted: Wednesday, March 2nd 2005