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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements

Ad Technology: Innovid Announces Interactive Video Ad Studio Enhancements Marketo adds social platform with Crowd Factory acquisition Branding: 60% of Wikipedia articles about companie  [...]
Posted: Thursday, April 19th 2012

Industry Buzz & Snippets: 10/23/09

Web 2.0 Trends: Amazon: Earnings are up; Kindle is best seller. It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network. Dailymotion, Europe’s biggest online video challenger to YouTube  [...]
Posted: Friday, October 23rd 2009

WSJ Passes USA Today; HuffPo Passes WashPo

The Wall Street Journal said last week that it has passed USA Today to become the #1 newspaper in the US by weekday circulation, though the USA Today - the longtime holder of this distinction - is still claiming it has the highest total print circulation.   The Journal recently told Ad Age that when the next Audit Bureau of Circulations report is released on Oct. 26, it is expected to show average paid circulation  [...]
Posted: Monday, October 19th 2009

Google to Exit Radio Ad Business, Cut 40 Staffers

Google is shutting down its Audio Ads and Adsense for Audio products. It is also making plans to sell Google Radio Automation. About 40 employees working in Google's broadcast radio advertising sector can expect to lose their jobs. The move comes a month shy of Google's decision to shut down its print ad business. In January, services like Dodgeball, Jaiku and Google Video, were either   [...]
Posted: Friday, February 13th 2009

Conde Nast Rethinks Digital Strategy

Conde Nast has consolidated its digital properties under a single head, MediaBuyerPlanner reports. Sarah Chubb, former president of CondeNet -- the unit that oversaw destination sites like Epicurious.com and Style.com -- will lead the department and report to president/CEO Chuck Townsend. The move marks a shift in the company's strategy of keeping destination sites separate from the sites of it  [...]
Posted: Tuesday, January 27th 2009

NBCU, Viacom Put Trimmers to Labor Force

Up to 500 jobs, or 3% of the work force, are expected to be cut at NBCU, parent company of Weather.com and co-parent of Hulu.com. NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser (via MediaBuyerPlanner). LA correspondent John Larson, who reported for Dateline for many years, and Mark Mullen, who had a two-year run reporting for NBC in Beijing, are among the cuts. Heather   [...]
Posted: Friday, December 5th 2008

Agency.com Takes iCrossing to Court for 'Employee Raiding'

Omnicom's Agency.com has filed suit against digital ad firm iCrossing, insinuating the latter poached a number of major executives and clients, reports the Wall Street Journal. $19.5 million in damages are sought. The suit alleges tortious interference, breach of contract and conspiring to misappropriate proprietary data and trade secrets. In specific it accuses iCrossing CEO Donald Scales, former Chief Exec  [...]
Posted: Tuesday, November 11th 2008

Most Marketers Don't Fully Understand Brand Value

The majority of senior marketers (55%) lack a quantitative understanding of their organizations' brand value -- and may miss opportunities to leverage the brand to drive business growth, according to a survey from the Association of National Advertisers (ANA) and Interbrand,   [...]
Posted: Wednesday, October 29th 2008

Yahoo + Intel ITV Efforts = YaHell?

Intel and Yahoo - both perpetrators of several failed interactive television efforts in the past - have come together to, well, go at it again. This time, we're assured, it's different; even differenter than last time. The new stuff: Intel is sticking a set-top box onto a chip, and Yahoo is writing an OS of sorts to allow outsiders to write third party apps. The thinking i  [...]
Posted: Thursday, August 21st 2008

Gas Prices Force US Consumers to Reduce Discretionary Spending

More US consumers are taking steps to compensate for rising gas prices, with nearly two-thirds (63 percent) reducing spend -- up 18 percentage points since June 2007 and 14 points in the last six months alone -- according to new research from The Nielsen Company, MarketingCharts reports.   [...]
Posted: Monday, July 21st 2008

Music Ups and Downs: Online, Mobile vs. Physical; Spenders vs. Spend

Weighed down by plummeting CD sales, the global recording industry is struggling to find footing in a changing marketplace: spend on physical music is down as online and mobile formats gain momentum, according to eMarketer, writes MarketingCharts. Global spend on recorded music will fall from  [...]
Posted: Monday, July 7th 2008

eBay Calls Quits on TV Ad Marketplace

The eBay Media Marketplace -- where clients could buy and sell cable TV ad spots -- officially closed this week. The project floundered against lackluster response and industry opposition. Oxygen and TV One were among the few cable channels that agreed to sell time on the market. Buyers included H  [...]
Posted: Thursday, June 12th 2008

Industry Buzz & Snippets: 6/5/08

Agencies and Marketing Execs: Agency.com appointed Brad Williams and Russell Unger to new positions in Chicago. Tacoda founder Dave Morgan is now heading The Tennis Company, which operates Te  [...]
Posted: Thursday, June 5th 2008

Mobile Advertising Crucial to Reaching Consumers in Economic Downturn

Despite rising fuel and food prices, one-third of consumers say the economy will not affect their spending habits -- most say it will -- and one way for advertisers to grab consumers' attention in such times may be via their mobile devices, according to a new study, writes MarketingChart  [...]
Posted: Friday, May 30th 2008

Industry Buzz & Snippets: 5/27/08

Ad Networks and Analytics: Federated Media has launched Green Federation, a network of Federated Media properties focused on eco-friendly media and publishing. Biz Buzz: Widget maker RockYou has   [...]
Posted: Tuesday, May 27th 2008

Retail E-Commerce Sales Growth Slows, Up Just 1%

US retail e-commerce sales for the Q1 of 2008, adjusted for seasonal variation but not for price changes, was $33.8 billion, an increase of 0.8 percent (+/- 1.0 percent) from the previous quarter, according to Census Bureau of the Department of Commerce estimates, MarketingCharts reports.   [...]
Posted: Tuesday, May 20th 2008

DVR Owners - Moms Especially - Still Don't Pay Attention to Ads

DVR owners say they generally ignore commercials on TV and the web, but tend to watch more TV than viewers on average. American mothers may be the biggest ad-skippers, according to a couple of new surveys, MarketingCharts writes (via Adweek). About 35 percent of DVR owners say they at least occasionally pay attention to ads   [...]
Posted: Tuesday, May 13th 2008

ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West

In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts. Growth continues to   [...]
Posted: Wednesday, April 2nd 2008

Industry Buzz & Snippets: 3/27/08

Acquisitions: The acquisition of Clear Channel by Thomas H. Lee Partners and Bain Capital Partners was scuttled by the latter's inability to finance the buy. The buyers subsequently sued the reluctant banks   [...]
Posted: Thursday, March 27th 2008