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Industry Buzz & Snippets: 02/12/10

Ad Formats & Technologies: Facebook releases beta version of ad conversion tracking. Yahoo display strategy turns to OPA ad formats in effort to drive premium prices. Scotttrade   [...]
Posted: Friday, February 12th 2010

Industry Buzz & Snippets: 10/23/09

Web 2.0 Trends: Amazon: Earnings are up; Kindle is best seller. It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network. Dailymotion, Europe’s biggest online video challenger to YouTube  [...]
Posted: Friday, October 23rd 2009

Poll: Society Too Dependent on Gadgets

Nearly two-thirds (65%) of Americans think today's society is too dependent upon electronic gadgets, and 39% do not think technology (mobile phones, Wi-Fi networks and GPS) really makes people more productive, according to (pdf) a recent Harris Poll from Harris Interactive. Surprisingly, the study found no significant age divide among those   [...]
Posted: Wednesday, April 22nd 2009

Business, Leisure Travel Figures Go South for the Winter

53% of American business travelers that planned to travel through the remainder of 2008 say their travel plans have been affected by the bad economy. Meanwhile, 21% of leisure travelers expect to cancel or postpone a trip this year, according to a poll by Ipsos, MarketingCharts   [...]
Posted: Wednesday, December 10th 2008

Despite Chilly IT Spending Plans, iPhone Gains Business Traction

Corporate IT spending for Q3 and the next 90 days is experiencing a drastic, record downturn that foreshadows even tougher times ahead for the US economy, according to a survey from ChangeWave,   [...]
Posted: Thursday, October 16th 2008

Internet Explorer 8 May Include Incidental Ad-Blocker

The upcoming release of Microsoft Internet Explorer, IE8, includes features that could make online advertisers' jobs more difficult. Its feature set includes expanded privacy features that better empower users to delete browsing history and cookies, making them tougher to track. (In the past, all browsers have had these ca  [...]
Posted: Tuesday, August 26th 2008

Web 2.0 Funding Jumps 88% in '07, Facebook Accounts for 22%

The Web 2.0 investment boom may be peaking. Venture capitalists pumped a record $1.34 billion into 178 Web 2.0 deals in the US in 2007, up 88 percent over amounts invested in 2006, according to new data from Dow   [...]
Posted: Monday, March 24th 2008

Ex-Mobile TV Users Outpace New Ones; Frustrations are Aired

The number of former mobile TV users increased 68 percent in 2007, outpacing the 36 percent growth of the total market (January to November 2007), according to an M:Metrics study commissioned by Tellabs, reports MarketingCharts.   [...]
Posted: Thursday, February 14th 2008

Sprint Ends WiMax Pact with Clearwire, Xohm Future Uncertain

Sprint Nextel has ended its WiMax partnership with Clearwire, signaling a review of the project's future and sending Clearwire stock into a tailspin. Sprint said it would scale back its original commitment to spend $5 billion the next-gen wireless network by the end of 2010,   [...]
Posted: Monday, November 12th 2007

MP3s, Videos May Be Sizzling Spam of Tomorrow

A new kind of junk mail is poised to fill inboxes in the near future: mp3 spam. The format fools spam filters by posing as a cellphone ringtone, using file names like JustinTimberlake.mp3 and weighing under 100 kilobytes, according to the New York Times. Once opened, a computer-synthesized voice rattles off "hot deals." The Times has   [...]
Posted: Monday, October 22nd 2007

Canadian Teachers Put Foot Down on Cyber Bullying

Teachers across Canada are increasingly concerned about online bullying, reports The Globe and Mail, and this week, they will try developing national policy for protecting students and educators from the tactic. A Toronto-based gathering of the Canadian Teachers' Federation will try to tackle the elusive problem of bullying over the Internet. The Federation   [...]
Posted: Tuesday, July 10th 2007

NY Times Censors Itself

New York Times readers in Britain may have been disappointed if they attempted to read the lead story on the NYTimes.com website due to self-censorship exploiting the site's regional ad targeting technology. The Times reports on the issue and includes its justification from legal counsel, referring to  [...]
Posted: Wednesday, August 30th 2006

EU: Product Placement Should Be Banned on Web; UK: Bullocks

The European Commission's proposal to start to regulate TV shown over the internet in a similar way it regulates broadcast TV rumpled the British government. The U.K.'s broadcasting minister said he planned to lobby other European nations against the new Television Without Frontiers directive that would extend content restrictions on video sent via the internet. The U.K.'s culture secretary characterized the directive as unacceptable, even as the directive takes pains to make its pr  [...]
Posted: Tuesday, January 31st 2006

WSJ: Claria is Bad, Bad Company Toying with Idea of Going Straight

The Wall Street Journal reviewed the business prospects of Claria, casting fuzzy shadows on its distribution methods and privacy practices. The piece suggested that Claria is moving much of its attention to its new BehaviorLink behavioral marketing network in an effort to escape criticism and scrutiny in order to avoid the sorts of attention received by its adware network. Lumped in to the   [...]
Posted: Monday, May 9th 2005

Cookie Death Small Potatoes, More Product of Spyware Measures

"It's sensationalism, and I think it's going to be a tempest in a teapot." That's what Matthew Roche, Founder and CEO of testing and optimization firm Offermatica, says about the uproar surrounding the Jupiter Research cookie report. Even before aQuantive�s Atlas Institute poked holes in this data (by showing that the self-reported data diverged greatly from real-  [...]
Posted: Tuesday, April 19th 2005

Macromedia CTO: Yeah, Flash Makes for Good Cookie Replacements

MarketingShift went right to the horse's mouth to ask about the relative merits of Flash-based user tracking versus using the ubiquitous cookie - a topic of sudden relevance now that some third party companies are confirming Jupiter Research's recent finding that as many as 40 percent of user cookies get deleted. Dowdell as  [...]
Posted: Friday, April 1st 2005

U.K. Firm Wins Broad Targeting Patent

British firm Crystal Semantics won patent protection for technology that determines what categories are relevant to content on a web page. The firm claims that this technology applies to many existing contextual targeting applications, such as Google's Adsense and Adword products and even certain search engine optimization techniques. The firm's chief was affectionately   [...]
Posted: Monday, February 28th 2005

Anonymous Bidder Wins CommerceOne Patents

What major web services firms like Google, Microsoft and IBM didn't want to see yesterday at the auction of now-bankrupt CommerceOne's broad patent portfolio was a mysterious bidder coming in, winning, and then rushing out of the courtroom. But that's just about what happened yesterday when the 39 patents were purchased by a firm called JGR. Presumably that fi  [...]
Posted: Tuesday, December 7th 2004

RSS Ads Already Targeted by Anti-Ad Tech

PaidContent: Let the Stripping Begin They've barely showed up on the web, but already ads appearing in the syndicated RSS text feeds of sites are facing ad strippers - pieces of technology consumers can install to prevent the showing of advertising. Ad blockers generally have very low usage, with the exception of pop-up blockers, where people are more annoyed at the pop-up medium than at the advertising it contains.   [...]
Posted: Monday, November 22nd 2004

Company Claiming Broad Web Tracking Patent Rights

Company release: BTG Sues Amazon.com, BarnesandNoble.com, Netflix and Overstock.com PaidContent pointed out that an intellectual property holding company announced it is suing Amazon, BN.com, Netflix and Overstock.com for allegedly infringing a couple patents. The patents (  [...]
Posted: Thursday, September 16th 2004