Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 52 | 37 |
| » ad pricing | 16 | 73 |
| » ad selling | 41 | 48 |
| » ad targeting | 50 | 39 |
| » advertainment | 5 | 84 |
| » Advertising | 1 | 88 |
| » agencies & ad departments | 9 | 80 |
| » alternative marketing | 2 | 87 |
| » Asia/Pacific | 1 | 88 |
| » b2b | 1 | 88 |
| » best practices | 5 | 84 |
| » biz buzz | 22 | 67 |
| » branding | 4 | 85 |
| » broadband | 5 | 84 |
| » campaigns & creatives of note | 6 | 83 |
| » case studies | 2 | 87 |
| » co-op marketing & partnerships | 1 | 88 |
| » computers & tech | 4 | 85 |
| » consumer packaged goods | 4 | 85 |
| » cross media | 11 | 78 |
| » demographics | 3 | 86 |
| » domain names | 4 | 85 |
| » don't believe the hype | 14 | 75 |
| » e-commerce | 8 | 81 |
| » email marketing | 3 | 86 |
| » entertainment | 7 | 82 |
| » Europe | 6 | 83 |
| » events | 1 | 88 |
| » finance | 1 | 88 |
| » global | 2 | 87 |
| » How-to | 1 | 88 |
| » intrusive formats | 17 | 72 |
| » legal, government & regulation | 35 | 54 |
| » loyalty & retention | 2 | 87 |
| » major account moves | 1 | 88 |
| » major brands | 15 | 74 |
| » major players news | 36 | 53 |
| » measurement & analytics | 15 | 74 |
| » media convergence | 6 | 83 |
| » minorities | 2 | 87 |
| » mobile marketing | 2 | 87 |
| » multi-channel marketing | 3 | 86 |
| » new and improved | 1 | 88 |
| » nonsense & parodies | 1 | 88 |
| » online ad market | 45 | 44 |
| » pearls of wisdom | 4 | 85 |
| » people | 8 | 81 |
| » personalization | 7 | 82 |
| » political parties & organizations | 4 | 85 |
| » privacy | 19 | 70 |
| » promotions | 1 | 88 |
| » publishing | 28 | 61 |
| » research & stats | 18 | 71 |
| » rich media | 8 | 81 |
| » search engine marketing | 17 | 72 |
| » signs of recovery | 5 | 84 |
| » signs of what's to come | 19 | 70 |
| » spam & anti-spam | 5 | 84 |
| » syndication & RSS | 1 | 88 |
| » technical innovation | 9 | 80 |
| » telecom | 4 | 85 |
| » text ads | 14 | 75 |
| » tools & software | 32 | 57 |
| » top stories | 35 | 54 |
| » travel | 1 | 88 |
| » user experience | 17 | 72 |
| » viral marketing & social media | 3 | 86 |
| » worst practices | 39 | 50 |
| » Youth | 3 | 86 |
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Industry Buzz & Snippets: 02/12/10
Ad Formats & Technologies:
Facebook releases beta version of ad conversion tracking.
Yahoo display strategy turns to OPA ad formats in effort to drive premium prices.
Scotttrade [...]
Posted: Friday, February 12th 2010
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Invisible Ads Haunt Marketers
Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers.
In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera [...]
Posted: Friday, October 16th 2009
FTC Makes Sears Destroy Web Tracking Data
The Federal Trade Commission has approved a settlement that forces Sears Holdings Management Corp. to destroy data it collected from online users.
Users downloaded Sears' tracking software, which monitors web activity, between April 2007 and January 2008. Each was paid $10.
The program involved sending pop-up advertisements to 15 out of every 100 visitors, requesting email addresses. Via email, respondents were invited to download the online browsing tracking software and were promised $10 [...]
Posted: Friday, September 11th 2009
Google to Exit Radio Ad Business, Cut 40 Staffers
Google is shutting down its Audio Ads and Adsense for Audio products. It is also making plans to sell Google Radio Automation.
About 40 employees working in Google's broadcast radio advertising sector can expect to lose their jobs. The move comes a month shy of Google's decision to shut down its print ad business. In January, services like Dodgeball, Jaiku and Google Video, were either [...]
Posted: Friday, February 13th 2009
Phorm Loses UK CEO Hugo Drayton, CFO Lynne Millar
At year's end, UK CEO Hugo Drayton of Phorm will depart the company. The decision was made "by mutual agreement" between himself and the behavioral targeting firm, Drayton said.
Drayton will retain an advisory role with the company. Lynne Millar, CFO, is also resigning.
Phorm partners with internet service providers to build profiles of users' internet habits, then serve relevant ads to them across participating websites. Earlier this month it [...]
Posted: Monday, December 22nd 2008
US-Based Execs Take Leave of Phorm
Behavioral ad firm Phorm lost four board members, reportedly because they disagreed with CEO Kent Ertugrul about the company's future. Departees were David Dormon, chairman of Motorola; Virasb Vahidi, former CEO; Christopher Lawrence, Rothschild exec; and Stephen Heyer, ex-Coca-Cola exec.
No specifics were given on their disagreement with Ertugrul. But Phorm was quick to refill empty seats with fresh bodies: Kip Meek, formerly of the UK's Office of Communications; CEO Stefan Allesch-Taylor of [...]
Posted: Tuesday, December 2nd 2008
Agency.com Takes iCrossing to Court for 'Employee Raiding'
Omnicom's Agency.com has filed suit against digital ad firm iCrossing, insinuating the latter poached a number of major executives and clients, reports the Wall Street Journal.
$19.5 million in damages are sought. The suit alleges tortious interference, breach of contract and conspiring to misappropriate proprietary data and trade secrets. In specific it accuses iCrossing CEO Donald Scales, former Chief Exec [...]
Posted: Tuesday, November 11th 2008
Yahoo + Intel ITV Efforts = YaHell?
Intel and Yahoo - both perpetrators of several failed interactive television efforts in the past - have come together to, well, go at it again. This time, we're assured, it's different; even differenter than last time.
The new stuff: Intel is sticking a set-top box onto a chip, and Yahoo is writing an OS of sorts to allow outsiders to write third party apps. The thinking i [...]
Posted: Thursday, August 21st 2008
Two More ISPs Distance Selves from NebuAd
In the wake of Congressional inquiries about behavioral targeting and privacy, ISPs CenturyTel and Embarq have publicly distanced themselves from NebuAd.
The news follows Charter's decision to [...]
Posted: Tuesday, July 1st 2008
Charter Reconsiders NebuAd Behavioral Targeting Campaign
Charter Communications, which announced plans to test the NebuAd system, decided not to monitor customers for ad-targeting after all, reports The Washington Post.
The cable provider may have been cowed by [...]
Posted: Wednesday, June 25th 2008
Free Press: NebuAd Has No Respect for Privacy
Behavioral ad platform NebuAd violates "fundamental expectations of internet privacy" according to a report from the Free Press and Public Knowledge group, reports MediaPost.
Free Press issued a report which stated "NebuAd's practices resemble several forms of 'attacks' on users that have generated considerable controversy and user condemnation."
The report compares NebuAd's target [...]
Posted: Thursday, June 19th 2008
MySpace Self-Serve Ads Fail to Materialize
Seven months have passed since MySpace announced it would launch a self-service ad platform for users.
A debut was slated for early 2008, but the service never materialized.
MySpace says the platform is still in private beta. 80 brands are supposedly testing it. The company did not reveal an updated launch date.
Like other self-serve platforms, the service would allow advert [...]
Posted: Friday, June 13th 2008
eBay Calls Quits on TV Ad Marketplace
The eBay Media Marketplace -- where clients could buy and sell cable TV ad spots -- officially closed this week.
The project floundered against lackluster response and industry opposition. Oxygen and TV One were among the few cable channels that agreed to sell time on the market. Buyers included H [...]
Posted: Thursday, June 12th 2008
Google Attempts to Patent Ad Consumption Behavior
Techdirt reports that Google is trying to patent targeted video advertising behaviors that compel audiences to watch a set number of TV commercials in exchange for programming.
The patent for "Targ [...]
Posted: Monday, May 5th 2008
To Combat Bearish Revenue, News Corp. Reorganizes Interactive
Fox Interactive Media is conducting some corporate reshuffling, following news that the division is expected to miss its 2008 revenue targets, reports Reuters.
FIM's revenue goal for 2008 is about $1 billion. It is expected to fall short of the mark resulting from consolidation of its ad offerings under the FIM Audience Network. Sales divisions under the consolidated network will be divided, a move designed to [...]
Posted: Friday, April 4th 2008