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Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements

Ad Technology: Innovid Announces Interactive Video Ad Studio Enhancements Marketo adds social platform with Crowd Factory acquisition Branding: 60% of Wikipedia articles about companie  [...]
Posted: Thursday, April 19th 2012

Industry Buzz & Snippets: 10/23/09

Web 2.0 Trends: Amazon: Earnings are up; Kindle is best seller. It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network. Dailymotion, Europe’s biggest online video challenger to YouTube  [...]
Posted: Friday, October 23rd 2009

WSJ Passes USA Today; HuffPo Passes WashPo

The Wall Street Journal said last week that it has passed USA Today to become the #1 newspaper in the US by weekday circulation, though the USA Today - the longtime holder of this distinction - is still claiming it has the highest total print circulation.   The Journal recently told Ad Age that when the next Audit Bureau of Circulations report is released on Oct. 26, it is expected to show average paid circulation  [...]
Posted: Monday, October 19th 2009

Time Warner Reabsorbs Google's 5% Cut of AOL

In a deal valuing the former internet subscription company at less than $5.66 billion, Time Warner bought back Google's 5% stake in AOL. The planned $283 million purchase includes share of cash distributions Google received from AOL during its investment. It was finalized on July 8. Google bought the stake in 2005 for $1 billion, valuing AOL at $20 billion at the time. $726 million of the investment was written down last year. Time  [...]
Posted: Tuesday, July 28th 2009

Data Vulnerability Plagues 44% of Retailer Wireless Devices

44% of the wireless devices used by retailers -- including laptops, mobile computers and barcode scanners -- could be compromised by data leaks and other security problems, according to the second annual Motorola AirDefense Retail Shopping Wireless Security Survey,   [...]
Posted: Thursday, February 5th 2009

Conde Nast Rethinks Digital Strategy

Conde Nast has consolidated its digital properties under a single head, MediaBuyerPlanner reports. Sarah Chubb, former president of CondeNet -- the unit that oversaw destination sites like Epicurious.com and Style.com -- will lead the department and report to president/CEO Chuck Townsend. The move marks a shift in the company's strategy of keeping destination sites separate from the sites of it  [...]
Posted: Tuesday, January 27th 2009

NBCU, Viacom Put Trimmers to Labor Force

Up to 500 jobs, or 3% of the work force, are expected to be cut at NBCU, parent company of Weather.com and co-parent of Hulu.com. NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser (via MediaBuyerPlanner). LA correspondent John Larson, who reported for Dateline for many years, and Mark Mullen, who had a two-year run reporting for NBC in Beijing, are among the cuts. Heather   [...]
Posted: Friday, December 5th 2008

MSFT to Pass on YHOO -- But Search Might Do, Ballmer Says

At Microsoft's annual shareholder meeting this week, CEO Steve Ballmer stated the company is "done with all acquisition discussions with Yahoo." He added, however, that Microsoft remains "very open" to an online search collaboration. Ballmer's statements sent Yahoo shares plummeting 20% -- too soon after the stock's 10% leap following   [...]
Posted: Thursday, November 20th 2008

Most Marketers Don't Fully Understand Brand Value

The majority of senior marketers (55%) lack a quantitative understanding of their organizations' brand value -- and may miss opportunities to leverage the brand to drive business growth, according to a survey from the Association of National Advertisers (ANA) and Interbrand,   [...]
Posted: Wednesday, October 29th 2008

Yahoo + Intel ITV Efforts = YaHell?

Intel and Yahoo - both perpetrators of several failed interactive television efforts in the past - have come together to, well, go at it again. This time, we're assured, it's different; even differenter than last time. The new stuff: Intel is sticking a set-top box onto a chip, and Yahoo is writing an OS of sorts to allow outsiders to write third party apps. The thinking i  [...]
Posted: Thursday, August 21st 2008

Gas Prices Force US Consumers to Reduce Discretionary Spending

More US consumers are taking steps to compensate for rising gas prices, with nearly two-thirds (63 percent) reducing spend -- up 18 percentage points since June 2007 and 14 points in the last six months alone -- according to new research from The Nielsen Company, MarketingCharts reports.   [...]
Posted: Monday, July 21st 2008

Music Ups and Downs: Online, Mobile vs. Physical; Spenders vs. Spend

Weighed down by plummeting CD sales, the global recording industry is struggling to find footing in a changing marketplace: spend on physical music is down as online and mobile formats gain momentum, according to eMarketer, writes MarketingCharts. Global spend on recorded music will fall from  [...]
Posted: Monday, July 7th 2008

Mobile Advertising Crucial to Reaching Consumers in Economic Downturn

Despite rising fuel and food prices, one-third of consumers say the economy will not affect their spending habits -- most say it will -- and one way for advertisers to grab consumers' attention in such times may be via their mobile devices, according to a new study, writes MarketingChart  [...]
Posted: Friday, May 30th 2008

Retail E-Commerce Sales Growth Slows, Up Just 1%

US retail e-commerce sales for the Q1 of 2008, adjusted for seasonal variation but not for price changes, was $33.8 billion, an increase of 0.8 percent (+/- 1.0 percent) from the previous quarter, according to Census Bureau of the Department of Commerce estimates, MarketingCharts reports.   [...]
Posted: Tuesday, May 20th 2008

DVR Owners - Moms Especially - Still Don't Pay Attention to Ads

DVR owners say they generally ignore commercials on TV and the web, but tend to watch more TV than viewers on average. American mothers may be the biggest ad-skippers, according to a couple of new surveys, MarketingCharts writes (via Adweek). About 35 percent of DVR owners say they at least occasionally pay attention to ads   [...]
Posted: Tuesday, May 13th 2008

Industry Buzz & Snippets: 4/29/08

Ad Buying, Planning and Selling: Media service agency KSL Media is launching eWorld Asset Trading, allowing for the bartering of surplus for ad inventory. Emmis Communications is opening its Emmis Interactive online ad production and sales unit to other radi  [...]
Posted: Tuesday, April 29th 2008

Web 2.0 Funding Jumps 88% in '07, Facebook Accounts for 22%

The Web 2.0 investment boom may be peaking. Venture capitalists pumped a record $1.34 billion into 178 Web 2.0 deals in the US in 2007, up 88 percent over amounts invested in 2006, according to new data from Dow   [...]
Posted: Monday, March 24th 2008

TV Advertising Heads for Hard Times; Online, Digital Will Fare Well

The outlook for the global TV advertising market is sluggish growth to 2009 -- but with some improvement, particularly online, from 2010 to 2012, as TV audiences continue to fragment and online advertising takes a greater share of marketing budgets, according to research from Screen Digest, MarketingCharts   [...]
Posted: Tuesday, March 4th 2008

Forrester: 'End of Music Industry as We Know It'

Half of all music sold in the US will be digital in 2011. And sales of digitally downloaded music will surpass physical CD sales in 2012, according to a Forrester Research report, The End Of The Music Industry As We Know It, reports MarketingCharts. D  [...]
Posted: Tuesday, February 26th 2008

Ex-Mobile TV Users Outpace New Ones; Frustrations are Aired

The number of former mobile TV users increased 68 percent in 2007, outpacing the 36 percent growth of the total market (January to November 2007), according to an M:Metrics study commissioned by Tellabs, reports MarketingCharts.   [...]
Posted: Thursday, February 14th 2008