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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » ad buying & planning | 2 | |
| » ad selling | 2 | |
| » ad targeting | 2 | |
| » ad technologies & vendors | 1 | 1 |
| » agencies & ad departments | 1 | 1 |
| » campaigns & creatives of note | 1 | 1 |
| » e-commerce | 1 | 1 |
| » healthcare | 1 | 1 |
| » intrusive formats | 1 | 1 |
| » legal, government & regulation | 1 | 1 |
| » major brands | 1 | 1 |
| » measurement & analytics | 1 | 1 |
| » online ad market | 1 | 1 |
| » search engine marketing | 1 | 1 |
| » spam & anti-spam | 1 | 1 |
| » text ads | 2 | |
| » worst practices | 1 | 1 |
- Showing 1 - 2 of 2
Pharma Steps Back from Sponsored Ads
Pharmaceutical companies are struggling to reconcile online marketing techniques with a stepped-up oversight campaign by the Food and Drug Administration's Division of Drug Marketing, Advertising and Communications (DDMAC), which is specifically targeting such activities.
While industry-regulatory give and take on marketing is a long-standing and complicated dance, recent events appear to have caused pharma companies to take a step back from several strategies – at least until they can be s [...]
Posted: Friday, October 16th 2009
Invisible Ads Haunt Marketers
Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers.
In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera [...]
Posted: Friday, October 16th 2009
- Showing 1 - 2 of 2