Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	64	194
» ad pricing	16	242
» ad selling	32	226
» ad targeting	31	227
» ad technologies & vendors	19	239
» advertainment	5	253
» affiliate marketing	1	257
» agencies & ad departments	31	227
» alternative marketing	10	248
» Asia/Pacific	13	245
» automotive	7	251
» b2b	11	247
» best practices	13	245
» biz buzz	77	181
» branding	13	245
» broadband	20	238
» campaigns & creatives of note	13	245
» case studies	1	257
» co-op marketing & partnerships	7	251
» computers & tech	10	248
» consumer packaged goods	14	244
» cross media	33	225
» demographics	12	246
» direct marketing	52	206
» domain names	27	231
» don't believe the hype	14	244
» e-commerce	45	213
» email marketing	12	246
» entertainment	42	216
» Europe	25	233
» events	3	255
» finance	21	237
» global	6	252
» healthcare	3	255
» I-PR & business communications	3	255
» instant messaging marketing	4	254
» intrusive formats	13	245
» Latin America	3	255
» legal, government & regulation	56	202
» loyalty & retention	6	252
» major account moves	7	251
» major brands	64	194
» major players news	80	178
» measurement & analytics	11	247
» media convergence	32	226
» minorities	1	257
» mobile marketing	13	245
» multi-channel marketing	6	252
» new and improved	10	248
» nonsense & parodies	2	256
» online ad market	77	181
» pearls of wisdom	8	250
» people	28	230
» personalization	8	250
» political parties & organizations	10	248
» privacy	29	229
» promotions	5	253
» publishing	56	202
» real estate	2	256
» research & stats	105	153
» rich media	7	251
» search engine marketing	32	226
» seniors	3	255
» sex sells	2	256
» signs of recovery	15	243
» small business	2	256
» spam & anti-spam	6	252
» Spanish-speaking	2	256
» syndication & RSS	7	251
» technical innovation	10	248
» telecom	8	250
» text ads	10	248
» tools & software	21	237
» top stories	33	225
» travel	4	254
» user experience	42	216
» viral marketing & social media	6	252
» weblog marketing	5	253
» women	8	250
» worst practices	41	217
» Youth	6	252

Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]
Posted: Thursday, May 10th 2012

Online Retailers Tackle Sales-Tax Hurdles

Sales taxes - or the absence of them - are one of the big reasons why some online retailers can often beat out their brick-and-mortar counterparts that also sell online. Simply put, many e-tailers do not collect taxes from their customers if they don’t have a presence in a state. This gives them an edge over operations that range from Wal-Mart to Target to Sak's Fifth Avenue. This discrepancy is also one reason sites such as eBay and Amazon have thrived in the downturn,   [...]
Posted: Monday, November 30th 2009

Online Newspaper Ad Revenue Falls 17%

Online newspaper advertising revenue dropped by a precipitous 17% in Q309, compared with the same quarter in 2008, from $750 million last year to $623 million this year, according to the most recent figures released by the Newspaper Association of America (NAA). That number, though, pales in comparison with the total newspaper revenue decline of 28%, writes  [...]
Posted: Monday, November 23rd 2009

FDA Declares War on Fruity Cigarettes

The US Food and Drug Administration (FDA) is exercising its recently acquired regulatory authority over the tobacco industry by targeting online ads for cigarette products that are aimed at youth. In this case, the government agency has sent warning letters to several companies selling flavored cigarettes through their websites, directing them to either cease their marketing or sales or bring the products in  [...]
Posted: Tuesday, November 10th 2009

Scareware, Rogue Ads Join Up for Hack Attacks

Two separate online security threats aimed at publishers and online advertisers are converging to form an even more potent force: Scareware is increasingly piggybacking in rogue ads to cause serious financial havoc and digital distrust - in some cases of once venerable websites - among consumers. Scareware refers to warnings that suddenly pop up on a consumer's screen purporting to be from a security vendor. The messages often suggest that the computer has been infected by malware. To stay sa  [...]
Posted: Friday, November 6th 2009

Retailers Clear Q3 Hump; Ramp Up for Holidays

Amazon's recently announced Q3 earnings are not as telling for online marketers as, say, the hopeful results delivered by Yahoo,  Google and   [...]
Posted: Wednesday, October 28th 2009

Industry Buzz & Snippets: 10/23/09

Web 2.0 Trends: Amazon: Earnings are up; Kindle is best seller. It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network. Dailymotion, Europe’s biggest online video challenger to YouTube  [...]
Posted: Friday, October 23rd 2009

WSJ Passes USA Today; HuffPo Passes WashPo

The Wall Street Journal said last week that it has passed USA Today to become the #1 newspaper in the US by weekday circulation, though the USA Today - the longtime holder of this distinction - is still claiming it has the highest total print circulation.   The Journal recently told Ad Age that when the next Audit Bureau of Circulations report is released on Oct. 26, it is expected to show average paid circulation  [...]
Posted: Monday, October 19th 2009

IAB to FTC: Rescind Blogger Rules

The Interactive Advertising Bureau (IAB) is protesting portions of the Federal Trade Commission's new rules (pdf) governing endorsements and testimonials - namely its stepped up expectations of bloggers - and has called on the FTC to rescind these rules. FTC Clamps Down Released at the beginning of October, the new guidance for conforming to the FTC Act - the first since 1980 - touche  [...]
Posted: Monday, October 19th 2009

Twitter Fair Game for Serving UK Court Orders

The British High Court is permitting an injunction to be served to an anonymous user on microblogging site Twitter. The user, who has been posing as right-wing political blogger Donal Blaney of website Blaney's Blarney, is accused to breaching Blaney's copyright. Blaney, who felt the content appearing on Twitter under his name was "mildly objectionable," approached the courts to find out whether an injunction could be served via the social network -- as opposed to contacting Twitter headqu  [...]
Posted: Friday, October 2nd 2009

Complaints vs Video AdNets Rise as Buyers Pay for Ineffective Ads

With the popularity of online video advertising on the rise, media buyers are faced with large variations in pricing and options to decipher. Pre-roll video ads can run anywhere from CPMs under $10 to $50 CPMs - and if buyers aren't careful, they can end up paying for ineffective ads. Some industry observers are pointing out that video ad networks are deliberately inflating ad impression numbers by running video ads that begin automatically when a user lands on a site, with those ads sometime  [...]
Posted: Tuesday, September 29th 2009

Ad Retouching Gets Legal Once-Over in UK and France

Hoping to improve self-esteem problems experienced by girls and women that feel pressure to live up to images of digitally altered counterparts, British and French lawmakers are pushing for laws that force advertisers to disclose when retouching is used on models. "When teenagers and women look at these pictures in magazines, they end up feeling unhappy with themselves," said British Parliament member Jo Swinson of the Liberal Democratic Party (  [...]
Posted: Monday, September 28th 2009

Twitter and Facebook Targeted in Web Attack

Denial-of-service attacks hit popular social networking sites Twitter, LiveJournal and Facebook on Thursday, which resulted in Twitter being down for at least two hours. For its part, Facebook reported intermittent issues, yet was able to maintain service. Google also   [...]
Posted: Friday, August 7th 2009

Time Warner Reabsorbs Google's 5% Cut of AOL

In a deal valuing the former internet subscription company at less than $5.66 billion, Time Warner bought back Google's 5% stake in AOL. The planned $283 million purchase includes share of cash distributions Google received from AOL during its investment. It was finalized on July 8. Google bought the stake in 2005 for $1 billion, valuing AOL at $20 billion at the time. $726 million of the investment was written down last year. Time  [...]
Posted: Tuesday, July 28th 2009

MySpace to Cut 30% of US Team

This week MySpace announced plans to cut 30% of its US workforce -- a total of 420 employees. "Simply put, our staffing levels were bloated and hindered our ability to be an efficient and nimble team-oriented company," stated CEO Owen Van Natta. comScore figures suggest Facebook had about half of MySpace's US audience this time last year. But by May 2009, MySpace's audience plummeted to 70 million and is now outpaced by Facebook, which has over 300 million users worldwide. (The US userbase  [...]
Posted: Wednesday, June 17th 2009

Time Warner to Divorce Company Balance Sheet from Ailing AOL

Yesterday Time Warner announced it shall move forward with its anticipated spin-off of AOL as an independent entity with separate, publicly traded stocks. The company owns 95% of the former online subscription service giant. Google owns 5% (worth $1 billion three years ago). Time Warner shall repurchase Google's stake in Q3 to prepare for AOL's solo release on the stock exchange. AOL's ad revenue fel  [...]
Posted: Friday, May 29th 2009

B2B Media Revenue Falls; Online Offsets Some Print Losses

Business-to-business (B2B) media company revenue declined 2.2% in 2008 vs. 2007, but revenue growth in online, live events, and data products helped offset revenue declines for magazines, according to American Business Media's (ABM's) 2009 Media Financial Survey. The new survey, which attempts to accurately measure today  [...]
Posted: Tuesday, May 5th 2009

Poll: Society Too Dependent on Gadgets

Nearly two-thirds (65%) of Americans think today's society is too dependent upon electronic gadgets, and 39% do not think technology (mobile phones, Wi-Fi networks and GPS) really makes people more productive, according to (pdf) a recent Harris Poll from Harris Interactive. Surprisingly, the study found no significant age divide among those   [...]
Posted: Wednesday, April 22nd 2009

Old Navy, Chrysler, Palm among Top 12 Brands Likely to Disappear

As the recession deepens, economic forces continue to drive consolidation in the retail industry, debt comes due and increasingly discerning consumers buckle down on discretionary spending. An analysis by 24/7 Wall Street predicts that a number of well-known brands are likely to disappear before the end of 2010. To determine which brands are most likely at risk,   [...]
Posted: Monday, April 20th 2009

Court Rules Certain Keywords Potential Trademark Violations

The Second Circuit Court of Appeals has issued a ruling in a Google case that may impact the way AdWords operates nationwide. Reversing a 2006 ruling that judged advertisers could buy trademarked search terms without violating trademark law, the Court concluded that recommending and "selling" a mark to advertisers -- for the purpose of triggering a sponsored link -- could violate trademark law. It also claimed product placements could be subject to trademark law if the trademark holder ca  [...]
Posted: Wednesday, April 8th 2009