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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


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Industry Buzz & Snippets: 02/12/10

Ad Formats & Technologies: Facebook releases beta version of ad conversion tracking. Yahoo display strategy turns to OPA ad formats in effort to drive premium prices. Scotttrade   [...]

Retailers Clear Q3 Hump; Ramp Up for Holidays

Amazon's recently announced Q3 earnings are not as telling for online marketers as, say, the hopeful results delivered by Yahoo,  Google and   [...]

Industry Buzz & Snippets: 10/23/09

Web 2.0 Trends: Amazon: Earnings are up; Kindle is best seller. It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network. Dailymotion, Europe’s biggest online video challenger to YouTube  [...]

Web Retailers Cope with Shipping-Charge Rejection

In response to consumer demands for low or no-cost shipping and the increasing role shipping costs play in online purchase decisions, a growing number of top online retailers are planning free shipping promotions during the 2009 holiday season, the Wall Street Journal reports. The moves come as a slew of industry studies and internal retailer data confirm that shipping charges rank as one of the bigge  [...]

WSJ Passes USA Today; HuffPo Passes WashPo

The Wall Street Journal said last week that it has passed USA Today to become the #1 newspaper in the US by weekday circulation, though the USA Today - the longtime holder of this distinction - is still claiming it has the highest total print circulation.   The Journal recently told Ad Age that when the next Audit Bureau of Circulations report is released on Oct. 26, it is expected to show average paid circulation  [...]

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Twitter and Facebook Targeted in Web Attack

Denial-of-service attacks hit popular social networking sites Twitter, LiveJournal and Facebook on Thursday, which resulted in Twitter being down for at least two hours. For its part, Facebook reported intermittent issues, yet was able to maintain service. Google also   [...]

Time Warner Reabsorbs Google's 5% Cut of AOL

In a deal valuing the former internet subscription company at less than $5.66 billion, Time Warner bought back Google's 5% stake in AOL. The planned $283 million purchase includes share of cash distributions Google received from AOL during its investment. It was finalized on July 8. Google bought the stake in 2005 for $1 billion, valuing AOL at $20 billion at the time. $726 million of the investment was written down last year. Time  [...]

AP Software Tracks Appropriation of Content

The Associated Press is adding software to its articles, intended to inform readers of usage rights associated with the content -- and act as a policing agent, automatically informing the AP about how the article elsewhere online. Each article will be published with a digital "wrapper" -- data not visible to users that maximizes the content's ranking in search engines and tracks its movements across the web. The program will be introduced in stages stretching over the course of the next year,  [...]

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Hacked Accts Divulge Twitter's Thirst for Solvency ... and Meditation

A French hacker that managed to penetrate a number of sensitive Twitter employee accounts has leaked documents that reveal the company's financial ambitions, pending profit models and a "growing sense of entitlement" among its workers, Valleywag reports. The hacker, who goes by the pseudo Hacker Croll, accessed the email, Paypal, Amazon, Apple, AT&T, MobileMe, and Gmail accounts of higher-ups  [...]

MySpace to Cut 30% of US Team

This week MySpace announced plans to cut 30% of its US workforce -- a total of 420 employees. "Simply put, our staffing levels were bloated and hindered our ability to be an efficient and nimble team-oriented company," stated CEO Owen Van Natta. comScore figures suggest Facebook had about half of MySpace's US audience this time last year. But by May 2009, MySpace's audience plummeted to 70 million and is now outpaced by Facebook, which has over 300 million users worldwide. (The US userbase  [...]

Time Warner to Divorce Company Balance Sheet from Ailing AOL

Yesterday Time Warner announced it shall move forward with its anticipated spin-off of AOL as an independent entity with separate, publicly traded stocks. The company owns 95% of the former online subscription service giant. Google owns 5% (worth $1 billion three years ago). Time Warner shall repurchase Google's stake in Q3 to prepare for AOL's solo release on the stock exchange. AOL's ad revenue fel  [...]

Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line

Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone. Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to   [...]

Court Rules Certain Keywords Potential Trademark Violations

The Second Circuit Court of Appeals has issued a ruling in a Google case that may impact the way AdWords operates nationwide. Reversing a 2006 ruling that judged advertisers could buy trademarked search terms without violating trademark law, the Court concluded that recommending and "selling" a mark to advertisers -- for the purpose of triggering a sponsored link -- could violate trademark law. It also claimed product placements could be subject to trademark law if the trademark holder ca  [...]

Amazon Pulls Plug on Paid Search Associates' Fees

As of May 1, 2009, web retail giant Amazon will cease paying referral fees to Associates that use pay-per-click programs on search engines to send traffic to amazon.com, amazon.ca or endless.com. The news was covered in the Amazon Associates FAQ section and is a permanent change. According to Amazon, the decision was made after an overall review of how the company invests its advertising resources. Only Associates   [...]

Google to Cut 200 in Global Marketing, Sales

Google is making plans to cut 200 sales and marketing jobs -- half of which are based in North America, reports Advertising Age, which labeled it the biggest round of layoffs in the firm's history. Early this year Google announced it would discharge a "substantial number" of temporary and contract workers. Figures were not provided, but i  [...]

YHOO Folds Up FareChase Travel Bargain Site

Yahoo is shutting down FareChase, a travel bargain website it acquired in July 2004 and relaunched in '06. After this afternoon, visitors to FareChase will be redirected to its primary travel site, travel.yahoo.com. FareChase enabled users to run price-comparison searches for flights, hotels, cruises and cars. According to TechCrunch, FareChase's technology and user base did not provide sufficiently significant enhancement  [...]

Apple's Wings Clipped By Recession

Apple's Mac business has slowed and is expected to shrink this quarter, reports Business Insider. Last year, Apple's March quarter Mac shipments grew 51% year-over-year. Financial analysts expects Apple's Mac unit shipments to drop 4% year-over-year this quarter to 2.2 million units. Several factors combine to stop the phenomenal growth it had last year: a huge drop in the PC   [...]

Revised TOS Gives Facebook Perpetual Rights to User Content

This month Facebook revised its Terms of Use, a document it is legally permitted to update at any time without informing users. Users demonstrate tacit acceptance of the Terms by continuous use of the site. The revision grants Facebook complete, perpetual ownership of content up  [...]

Google to Exit Radio Ad Business, Cut 40 Staffers

Google is shutting down its Audio Ads and Adsense for Audio products. It is also making plans to sell Google Radio Automation. About 40 employees working in Google's broadcast radio advertising sector can expect to lose their jobs. The move comes a month shy of Google's decision to shut down its print ad business. In January, services like Dodgeball, Jaiku and Google Video, were either   [...]

Time Warner Takes $16B Loss

Time Warner posted a loss of $16.03 billion, or $4.47/share, in 2008's Q4. The results were due mainly to a $24.2 billion write-down for its cable, publishing and AOL assets, reports MediaBuyerPlanner. Prior to this, Time Warner predicted it would report an operating loss for the fourth quar  [...]