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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Senate Sniffs Out Shady Direct Marketing
A recently released Senate Commerce Committee staff report is taking aim at the dark side of 'aggressive' online direct marketing, and has singled out shady and controversial practices by three companies - Affinion, Vertru and Webloyalty, in addition to the hundreds of retailers that have used their services.
The report details purchase procedures in which consumers rarely realize they are signing up for a monthly cl [...]
Posted: Wednesday, November 18th 2009
FDA Declares War on Fruity Cigarettes
The US Food and Drug Administration (FDA) is exercising its recently acquired regulatory authority over the tobacco industry by targeting online ads for cigarette products that are aimed at youth.
In this case, the government agency has sent warning letters to several companies selling flavored cigarettes through their websites, directing them to either cease their marketing or sales or bring the products in [...]
Posted: Tuesday, November 10th 2009
Luxury Consumption Index in Freefall
Luxury consumer confidence, as measured by Unity Marketing's Luxury Consumption Index (LCI), continued its downward trajectory in the third quarter 2008, dropping 10.7 points to reach a historic low of 40.3 points, reports Retaile [...]
Posted: Thursday, October 23rd 2008
Online Consumers Spend Less, Clip Coupons This Holiday
Nearly half of US online adults (45%) plan to spend less money on gifts this holiday season than last because of the state of the economy, and one in five plan to spend significantly less, according to a Harris Interactive survey commissioned by RetailMeNot.com, [...]
Posted: Tuesday, October 14th 2008
Top Travel Irks: Cost of Gas, Airline/Cruise/Train Tickets
Americans' travel frustrations are both widespread and acute, and, in some cases, growing, according to an Ipsos Public Affairs poll conducted on behalf of Access America. Topping the list of frustrations is "the cost of gas," cited by 86 percent of those surveyed, [...]
Posted: Thursday, October 9th 2008
NRF Predicts Meager Holiday Season Sales Gains of 2.2%
Sales in the 2008 holiday season will rise just 2.2 percent, to $470.4 billion - well below the 10-year average of 4.4 percent, and the lowest growth level since 2002, when holiday sales* rose 1.3 percent from the previous year, according to the National Retail Federation (via Retailer Daily).
[...]
Posted: Thursday, September 25th 2008
Weakest Retail Holiday Season Since '91 - Forecast
Holiday sales this year will be the weakest in 17 years, growing 1.5 percent year-over-year in the fourth quarter -- the lowest since 1991's 1.2 percent Q4 growth -- for combined key holiday retail segments, TNS Retail Forward forecasts (via Retailer Daily).
"The holiday sales forecast repres [...]
Posted: Wednesday, September 24th 2008
Retail CFOs Bearish on '08 Sales, Expect Mid-'09 Turnaround
Nearly half (47 percent) of retail chief financial officers predict that the economy will experience a meaningful turnaround by July 2009, with the highest concentration (28 percent) citing the second quarter of next year as the most promising, according to a BDO Seidman, LLP study (via Ret [...]
Posted: Wednesday, September 17th 2008
Affiliate Marketing Still Cost-Effective, but Budgets Shrinking
More retailers are seeing affiliate marketing as an effective sales channel - 46 percent of them rate it as very cost-effective for driving customer acquisition, up from 44 percent last year - but reduced budgets are affecting traffic and sales, finds new research ( [...]
Posted: Monday, September 15th 2008
Americans Deep in 'Culture of Recession'
Economists may debate when the economy officially enters a recession, but Americans have been living in a "Recession Culture" for months, with significant impact on all major lifestyle indicators, according to a survey by Faith Popcorn's BrainReserve (via Retailer Daily).
"Out on the street no one is asking if we are in a recession, they're asking when [...]
Posted: Wednesday, September 10th 2008
Same-Store Sales Weaken as Consumer Spend Slows
August same-store sales growth weakened to 2.0 percent over the year-earlier period for about 40 retailers reporting monthly results (pdf) on Thursday, TNS Retail Forward reports (via Retailer Daily). [...]
Posted: Tuesday, September 9th 2008
Big Spenders Spend Less as Inflation Congeals, Home Values Slip
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the US economy (via Retailer Daily).
Spending cutb [...]
Posted: Friday, September 5th 2008
Personal Income, Consumer Spend Down in July
Personal income decreased 0.7 percent in July, after increasing 0.1 percent in June, according to the "preliminary" estimates released by the Bureau of Economic Analysis (BEA) of the US Department of Commerce, writes Retailer Daily.
The difference reflects rebates provided by the Economic Stimulus [...]
Posted: Thursday, September 4th 2008
Marketers Reduce Ad Budgets in Hard Times
Marketers from a cross-section of categories and industries are feeling the pinch of budget belt-tightening - over half (53 percent) expect ad budgets to be reduced over the next six month, for example - according to a survey from the Association of National Advertisers (ANA), MarketingCharts reports.
Nine in 10 (87 percent) of th [...]
Posted: Wednesday, August 27th 2008
Better Business Bureau: Trust in Biz Down in 13 of 15 Industries
In a seven-month period, American consumers' trust in businesses fell in 13 of 15 industries measured, with an overall composite Index decline in consumer trust of 14 percent, according to the second BBB/Gallup Trust in Business Index survey ( [...]
Posted: Tuesday, August 26th 2008
Shoppers Scale Back Spending Plans, Weakening Same-Store Sales
July same-store sales growth weakened to 2.8 percent from the prior month and remained about the same as prior-year results for about 40 retailers reporting monthly results (pdf), according to TNS Retail Forward (via R [...]
Posted: Wednesday, August 20th 2008
Mortgage, Home-Equity Direct Mail Halves in '08
Mortgage and home-equity lenders reduced direct mail volume by 50 percent in the first half of 2008 compared with the year-earlier period, a result of faltering home sales, new legislation, credit woes and consumer anxiety, according to Mintel Comperemedia, writes MarketingCharts.
Lenders sent an estimated 750 million secured-loan mail [...]
Posted: Friday, August 15th 2008
Spend Cut, Web Scoured for Deals
Everyday consumer spending is taking a beating, with some 56% of 3,359 online shoppers surveyed April 29 to May 23 indicating that they are cutting back because of the weak economy and growing inflation, according to PriceGrabber.com's Consumer Behavior Report, [...]
Posted: Tuesday, August 5th 2008
Light-Vehicle Sales Speed Toward 15-Year-Low
New light-vehicle sales in the US will drop to 14.2 million units in 2008 -- a 12 percent decrease from 16.1 million units in 2007 and a reduction of 750,000 units from the 14.95 million projected earlier this year, according to a revised forecast by JD Power and Associates, MarketingCharts writes [...]
Posted: Monday, July 28th 2008
Click Fraud Stabilizes but Botnets Burgeon
The industry-average click-fraud rate was 16.25 percent in Q2, down from Q1's 16.3 percent but up from 2Q07's 15.8 percent, according to pay-per-click (PPC) figures from Click Forensics and click-fraud reporting service Click Fraud Index, MarketingCharts [...]
Posted: Friday, July 25th 2008