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Google Forays Strike Fear in Potential Foes

Google's search for revenue beyond pay-per-click ads is freaking out just about everyone, according to Reuters, which writes that not only the likes of publishers and phone companies but also ad agencies and media buyers have been unnerved by Google's intrusions into their realms. (For a comprehensive summary of Google's expanding empire, from Google Base to Google Talk - what they do, who their rivals a  [...]
Posted: Monday, December 5th 2005

Merrill Lynch Cuts Ad Forecasts for 2005, 2006

Pressure on rates in traditional media, along with potential weakness in the automotive and entertainment industries, will slow down ad spending this year and next, according to industry analyst Lauren Fine of Merrill Lynch, writes MarketWatch. Fine lowered her U.S. ad spending forecast to 3.2 percent growth in 2005 from the previous 3.7 percent, and reduced the 2006 estimate to 4.5 pe  [...]
Posted: Friday, December 2nd 2005

Survey: Agency-Advertiser Relations Still Problematic

Relationships between agencies and advertisers continue to be rated at or near historic lows according to the Salz Survey of Advertiser-Agency Relations, writes the New York Times, quoting Nancy L. Salz, president of Salz Consulting: "This has not been a great year." The industry is in flux, she says, with continuous changes in consumer behavior, media choices and a vast range of products and service categories. When asked to  [...]
Posted: Wednesday, November 23rd 2005

Media Buyers: Ad Growth Forecasts 'Too Optimistic'

In a recent Media Life poll on anticipated media spending in 2006, media buyers and planners expressed the most concern about magazines. A clear majority, 61.8 percent, said ad page growth forecasts for 2006 have been "way too optimistic," Media Life writes (via MediaBuyerPlanner). Only 14.5 percent said magazine ad pages would rebo  [...]
Posted: Thursday, November 17th 2005

Threats Online Result in Web Use Decline

Because of perceived threats online, including identity theft, internet users are becoming less trustful of websites and have therefore reduced their online time (30 percent of respondents) as well as stopped shopping online (25 percent of respondents), according to a survey by Consumer Reports WebWatch released Wednesday, reports Agence France Presse. Eighty-eight percent of respondents said keeping personal infor  [...]
Posted: Thursday, October 27th 2005

Splog Swell Causes Waves in Blogosphere

Blog spam - or splog - a problem that's been brewing for months, finally boiled over this week and created a real mess, especially for Google, whose Blogger blog-creation tool and BlogSpot hosting service were used to launch the biggest splog attack to date, clogging RSS readers and manipulating search engine rankings, reports CNET. The scope and sophistication of the attack mark a turning point in   [...]
Posted: Friday, October 21st 2005

China Tightens Screws on Online News

China has imposed more limitations on online news and information and has sharply restricted the type of content it will permit on websites in what is apparently part of a larger effort to halt liberalization in the news media, particularly online, which has become a dominant source of news and information for urban Chinese, writes the New York Times. "The foremost responsibility of news sites on the Internet is to s  [...]
Posted: Monday, September 26th 2005

Update: Yahoo Ad System, Customer Service Malfunctioning

Yahoo's problems with its ad system after an update two weekends ago are still refusing to go away, and the system has been malfunctioning for a week now, according to various advertisers and observers. The problems were precipitated by the Yahoo Search billing system which, after the update, began ignoring budget limits and was subsequently shut down. Other issues, including malfunctions within the bid system, compounded the  [...]
Posted: Monday, August 29th 2005

ARF: Audience Measurement Lousy for All Media

The Advertising Research Foundation has released findings of an ad industry survey on the quality of media audience measurement, revealing that no major media have adequate measurement methods for the way people use them, writes MediaPost. The survey gives poor grades to the methods that are the basis of advertising planning and buying. Key inadequacies of current audience research wer  [...]
Posted: Monday, August 29th 2005

Yahoo Ad System Crashes, Still Down

Upon opening new account...After a weekend upgrade, Yahoo's search engine ad system first slowed to a crawl, and then went belly up on Monday, preventing marketers from making changes to their campaigns, accessing their accounts and, in many cases, even having their ads run at all. Yahoo support representatives are telling clients tha  [...]
Posted: Thursday, August 25th 2005

Google Sued over Interpretation of Daily AdWords Limits

Click to enlarge [An earlier version of the headline of this story included the name Howard Stern. It was   [...]
Posted: Monday, August 8th 2005

Most Online Campaigns Confront Site Glitches

Three quarters of online marketing campaigns suffer from website failures, with 14 percent of those severe enough that they prevent the campaign from meeting its objectives, according to new research from the U.K., writes NetImperative. The "Internet Campaign Effectiveness Study" by web-testing firm SciVisum reports that more than a third of failures were "serious  [...]
Posted: Friday, August 5th 2005

DoubleClick Sale Spawns Layoffs, Reorg

DoubleClick's sale to a group of private investors begat a round of layoffs and a reorganization that wound up only yesterday. Spokesperson Jenny Connorton told MarketingVOX that the layoffs were indeed associated with the recent closing of the deal, although she declined to specify the number of people affected. DoubleClick clients have been  [...]
Posted: Friday, July 15th 2005

Net Media Firm to Go Public (Again)

Gamevertising firm IGN Entertainment filed to conduct another initial public offering to raise up to $200 million. Of that, more than $119 million would go to retire debt and buy out preferred stock. Current e  [...]
Posted: Friday, July 15th 2005

'Net Result of China's Expurgation: Dystopic Isolation

In other words, the Great Firewall of China, along with similar efforts by other governments similarly inclined to control (as all governments tend to be), may well succeed in carving out what was "conceived as one global medium, by its nature open and free...into a system of Balkanized national networks," warns Tim Wu in Slate. A University of Virginia Law Sch  [...]
Posted: Wednesday, July 13th 2005

Google Click Fraud Suit a Winner in Court

Google won its suit against an AdSense partner publisher that it had accused of deliberate click fraud. Two months ago, a California judge granted Google a $75,000 judgment against Auction Experts, a Texas firm, according to MediaPost. In its complaint, Google had alleged that Auction Experts had hired in  [...]
Posted: Tuesday, July 5th 2005

Anti-Click Fraud Firm Alleges Google Abets Click Fraud

MediaBuyerPlanner.com reports that Google is again the subject of   [...]
Posted: Friday, July 1st 2005

Ad-Blocking Apocalypse May Bring End to Free Content

The day of reckoning for free internet content may arrive in the form of web browsers that by default block online ads, DoubleClick privacy chief Bennie Smith told ZDNet Australia (via Slashdot). He cited the growing use of tools such as  [...]
Posted: Friday, June 24th 2005

ABC Auditors Fleeced, Hard to Blame Them

Circulation managerseye ABC auditor An Editor & Publisher story recounts the dramatic arrest of several key Newsday circulation staff in the continuing unraveling of that newspaper's huge circulation fraud. Most interesting to observers of med  [...]
Posted: Monday, June 20th 2005

Buyers: Poor TV Upfront a Sign of Big Media Changes to Come

MediaPost reports that a beaten-down network TV upfront may portend not just a cyclical downturn in marketing spend or TV ad rates, but rather a fundamental shift in marketing priorities away from television generally. While it has long been recognized among marketers that TV has lost a great deal of its relative efficiency, the market hasn't - perhaps until now - actually turned to have   [...]
Posted: Monday, June 20th 2005