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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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|---|---|---|
| » ad buying & planning | 14 | 19 |
| » ad pricing | 2 | 31 |
| » ad selling | 6 | 27 |
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| » ad technologies & vendors | 4 | 29 |
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| » Beyond Marketing | 1 | 32 |
| » biz buzz | 10 | 23 |
| » broadband | 2 | 31 |
| » campaigns & creatives of note | 8 | 25 |
| » case studies | 2 | 31 |
| » co-op marketing & partnerships | 1 | 32 |
| » computers & tech | 3 | 30 |
| » consumer packaged goods | 4 | 29 |
| » cross media | 6 | 27 |
| » demographics | 4 | 29 |
| » direct marketing | 1 | 32 |
| » domain names | 4 | 29 |
| » don't believe the hype | 2 | 31 |
| » e-commerce | 3 | 30 |
| » email marketing | 1 | 32 |
| » entertainment | 5 | 28 |
| » Europe | 2 | 31 |
| » finance | 4 | 29 |
| » healthcare | 3 | 30 |
| » I-PR & business communications | 1 | 32 |
| » legal, government & regulation | 8 | 25 |
| » loyalty & retention | 2 | 31 |
| » major account moves | 1 | 32 |
| » major brands | 19 | 14 |
| » major players news | 11 | 22 |
| » measurement & analytics | 1 | 32 |
| » media convergence | 5 | 28 |
| » minorities | 1 | 32 |
| » mobile marketing | 1 | 32 |
| » new and improved | 1 | 32 |
| » online ad market | 9 | 24 |
| » pearls of wisdom | 3 | 30 |
| » people | 2 | 31 |
| » personalization | 1 | 32 |
| » privacy | 3 | 30 |
| » promotions | 2 | 31 |
| » publishing | 9 | 24 |
| » research & stats | 10 | 23 |
| » rich media | 3 | 30 |
| » search engine marketing | 6 | 27 |
| » sex sells | 2 | 31 |
| » signs of recovery | 1 | 32 |
| » signs of what's to come | 13 | 20 |
| » spam & anti-spam | 1 | 32 |
| » syndication & RSS | 1 | 32 |
| » telecom | 1 | 32 |
| » text ads | 2 | 31 |
| » tools & software | 5 | 28 |
| » top stories | 3 | 30 |
| » user experience | 4 | 29 |
| » viral marketing & social media | 5 | 28 |
| » weblog marketing | 2 | 31 |
| » women | 1 | 32 |
| » worst practices | 12 | 21 |
| » Youth | 2 | 31 |
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Phony Online Flu Cures Draw FDA Ire
The US Food and Drug Administration (FDA) is monitoring the online marketing and sale of products that claim to diagnose, prevent, treat or cure the H1N1 influenza virus - and in at least one high-profile case - is ordering the well-established brand, doctor Andrew Weil, to cease marketing a product in this way.
As part of its enforcement activities, the agency, which issued a [...]
Posted: Tuesday, October 20th 2009
Ad Retouching Gets Legal Once-Over in UK and France
Hoping to improve self-esteem problems experienced by girls and women that feel pressure to live up to images of digitally altered counterparts, British and French lawmakers are pushing for laws that force advertisers to disclose when retouching is used on models.
"When teenagers and women look at these pictures in magazines, they end up feeling unhappy with themselves," said British Parliament member Jo Swinson of the Liberal Democratic Party ( [...]
Posted: Monday, September 28th 2009
Old Navy, Chrysler, Palm among Top 12 Brands Likely to Disappear
As the recession deepens, economic forces continue to drive consolidation in the retail industry, debt comes due and increasingly discerning consumers buckle down on discretionary spending.
An analysis by 24/7 Wall Street predicts that a number of well-known brands are likely to disappear before the end of 2010.
To determine which brands are most likely at risk, [...]
Posted: Monday, April 20th 2009
IAC Suffers Dismal Q4, Repositions Ask (Again)
This week InterActive Corp. reported a 19% drop in Q4 media and advertising revenue -- a plummet more significant than any experienced by other publicly-traded internet search providers. (Time Warner's AOL ad unit came close, however. Its Q4 ad revenue clocked an 18% drop.)
Search ad prices for IAC fell 8-12% compared to the same period last year. The company projects media and ad revenue to decline by over 20% in 1Q [...]
Posted: Friday, February 6th 2009
Conde Nast Rethinks Digital Strategy
Conde Nast has consolidated its digital properties under a single head, MediaBuyerPlanner reports.
Sarah Chubb, former president of CondeNet -- the unit that oversaw destination sites like Epicurious.com and Style.com -- will lead the department and report to president/CEO Chuck Townsend.
The move marks a shift in the company's strategy of keeping destination sites separate from the sites of it [...]
Posted: Tuesday, January 27th 2009
Job Search Sites Flourish on American Soil
As job losses mount in the US economy, growth to online job search sites grew 51% to 18.8 million visitors.
This makes job search the fastest-growing content site category in '08, according to data released by comScore (via MarketingCharts).
comScore Media Metrix da [...]
Posted: Monday, January 26th 2009
Most Marketers Don't Fully Understand Brand Value
The majority of senior marketers (55%) lack a quantitative understanding of their organizations' brand value -- and may miss opportunities to leverage the brand to drive business growth, according to a survey from the Association of National Advertisers (ANA) and Interbrand, [...]
Posted: Wednesday, October 29th 2008
Industry Buzz & Snippets: 3/13/08
Ad Networks and Analytics:
Troubles at AOL continue. The company is planning to lay off half its sales force.
Online audio ad targeting and delivery firm TargetSpot, which handles work for over 500 radio stations, got $8.6 million in a new round of funding.
Click-fraud monitoring company ClickFor [...]
Posted: Thursday, March 13th 2008
Subway Sues Quiznos for UGC Faux-Pas
Subway has filed a lawsuit against competitor Quiznos and Viacom-owned website iFilm. The dispute is over the submissions of a user-generated contest Quiznos ran, which iFilm helped host.
Subway says many of the videos depict its brand in a negative manner.
The New York Times, which reported the lawsuit and posted one of the offending entries, mused, "Quiznos did not make the insulti [...]
Posted: Wednesday, January 30th 2008
Yahoo Brand Universes Follow Semel Out the Door
Yahoo will discontinue the "Brand Universe" concept it launched in late 2006, reports Brandweek.
The decision was reportedly a result of Terry Semel's departure. Semel was the CEO under which the pages were launched. CEO Jerry Yang has no room for Brand Universes in his long-term vi [...]
Posted: Tuesday, January 29th 2008
RJ Reynolds Cuts Flame on Femme-Stick Print Campaigns
Having long braced itself against snowballs of negativity following its sexy, sultry Camel No. 9 print campaigns, RJ Reynolds has announced its decision to cease print advertising in '08.
Spokeswoman Jan Smith called the cut "an effort by the company to enhance and sharpen the effectiveness and efficiency of its marketing programs."
Industry spectators, including Steve Hall at Adrants, [...]
Posted: Friday, November 30th 2007
Consumer Reports: Toyota Reliability Slips as Ford's Improves
Chinks in Toyota's armor are becoming apparent as Ford's domestic brands become more reliable, according to data from the Consumer Reports 2007 Annual Car Reliability Survey, reports MarketingCharts.
Still, the top three automak [...]
Posted: Thursday, October 18th 2007
US Consumers Love Some Industries, Hate Others
The supermarket industry does the best job of serving consumers, according to the annual Harris Poll that ranks industries on how well they serve consumers, reports MarketingCharts.
The poll also found that there have been substantial changes in consumer opinion since last year, with two-thirds of the [...]
Posted: Monday, August 13th 2007
Old Media Get Grumpy
Executives with major media companies position themselves as wronged parties in combat with Internet companies like Google, reports Reuters.
Accusations flew during a panel discussion at the National Cable & Telecommunications Association conference. The discussion began with talk of additional online revenue-generating possibilities, but it rapidly devolved into name calling.
Richard Parsons, CEO of Time [...]
Posted: Thursday, May 10th 2007
MySpace Blocks Photobucket over Branded Content
MySpace and Photobucket are at loggerheads over the former's blocking of the latter's slideshows, reports the New York Times. MySpace began blocking users from adding Photobucket slideshows to their profiles on Tuesday.
The social network says Photobucket slideshows were violating MySpaces terms of service. MySpace specifically pointed to Sp [...]
Posted: Friday, April 13th 2007
Bud.TV's Already-Low Audience Drops 40 Percent
Since drawing a mere 253,000 unique visitors in its February launch month, Bud.TVÂ now has even fewer viewers, having lost 40 percent viewership in March - down to 152,000, according to Ad Age.
The declining figures may in part confirm concerns that A-B's age-verification measures are an obstacle to reaching a mass audience. However, videos from the site placed on Yo [...]
Posted: Friday, April 13th 2007
Vonage Ruling Could Hurt Online Ad Market
A court ruling that Vonage cannot acquire new customers could have a sizable impact on the online ad market, writes ClickZ. The U.S. District Court in Virginia ruled that Vonage has infringed on Verizon's VoIP patents and barred it from acquiring new customers - though a temporary stay of that ruling has been granted.
Vonage was the top online ad spender in 2006, coughing up more than the likes of Walt Disney and At&T. La [...]
Posted: Wednesday, April 11th 2007