Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 28 | 66 |
| » ad pricing | 9 | 85 |
| » ad selling | 18 | 76 |
| » ad targeting | 16 | 78 |
| » ad technologies & vendors | 17 | 77 |
| » advertainment | 1 | 93 |
| » Advertising | 1 | 93 |
| » affiliate marketing | 1 | 93 |
| » agencies & ad departments | 9 | 85 |
| » alternative marketing | 4 | 90 |
| » Asia/Pacific | 4 | 90 |
| » automotive | 2 | 92 |
| » b2b | 1 | 93 |
| » best practices | 1 | 93 |
| » biz buzz | 23 | 71 |
| » branding | 6 | 88 |
| » broadband | 2 | 92 |
| » campaigns & creatives of note | 3 | 91 |
| » case studies | 2 | 92 |
| » co-op marketing & partnerships | 5 | 89 |
| » computers & tech | 7 | 87 |
| » consumer packaged goods | 3 | 91 |
| » cross media | 4 | 90 |
| » demographics | 5 | 89 |
| » direct marketing | 7 | 87 |
| » domain names | 10 | 84 |
| » don't believe the hype | 4 | 90 |
| » e-commerce | 16 | 78 |
| » email marketing | 4 | 90 |
| » entertainment | 3 | 91 |
| » Europe | 5 | 89 |
| » events | 1 | 93 |
| » finance | 5 | 89 |
| » global | 1 | 93 |
| » healthcare | 4 | 90 |
| » I-PR & business communications | 1 | 93 |
| » intrusive formats | 3 | 91 |
| » legal, government & regulation | 31 | 63 |
| » loyalty & retention | 2 | 92 |
| » major account moves | 2 | 92 |
| » major brands | 19 | 75 |
| » major players news | 54 | 40 |
| » measurement & analytics | 8 | 86 |
| » media convergence | 4 | 90 |
| » minorities | 2 | 92 |
| » mobile marketing | 2 | 92 |
| » multi-channel marketing | 1 | 93 |
| » new and improved | 1 | 93 |
| » nonsense & parodies | 1 | 93 |
| » online ad market | 34 | 60 |
| » pearls of wisdom | 3 | 91 |
| » people | 11 | 83 |
| » personalization | 3 | 91 |
| » political parties & organizations | 7 | 87 |
| » privacy | 14 | 80 |
| » promotions | 1 | 93 |
| » publishing | 21 | 73 |
| » research & stats | 26 | 68 |
| » rich media | 1 | 93 |
| » signs of recovery | 1 | 93 |
| » signs of what's to come | 32 | 62 |
| » spam & anti-spam | 3 | 91 |
| » syndication & RSS | 3 | 91 |
| » technical innovation | 2 | 92 |
| » telecom | 2 | 92 |
| » text ads | 33 | 61 |
| » tools & software | 15 | 79 |
| » top stories | 24 | 70 |
| » user experience | 9 | 85 |
| » viral marketing & social media | 3 | 91 |
| » weblog marketing | 1 | 93 |
| » worst practices | 38 | 56 |
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Industry Buzz & Snippets: 02/12/10
Ad Formats & Technologies:
Facebook releases beta version of ad conversion tracking.
Yahoo display strategy turns to OPA ad formats in effort to drive premium prices.
Scotttrade [...]
Posted: Friday, February 12th 2010
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Pharma Steps Back from Sponsored Ads
Pharmaceutical companies are struggling to reconcile online marketing techniques with a stepped-up oversight campaign by the Food and Drug Administration's Division of Drug Marketing, Advertising and Communications (DDMAC), which is specifically targeting such activities.
While industry-regulatory give and take on marketing is a long-standing and complicated dance, recent events appear to have caused pharma companies to take a step back from several strategies – at least until they can be s [...]
Posted: Friday, October 16th 2009
McAfee Pegs 'Lyrics,' Free Downloads, Economic Crisis Keywords Risky
Online security firm Mcafee has released a report about the most dangerous search terms online -- terms that, once sought, may lead users to unsafe malware websites.
Of the 50 riskiest expressions to search across sites like Google, Yahoo, Live, AOL and Ask, "word unscrambler," "lyrics," "myspace" and "free music downloads" topped all others:
[...]
Posted: Wednesday, June 10th 2009
Court Rules Certain Keywords Potential Trademark Violations
The Second Circuit Court of Appeals has issued a ruling in a Google case that may impact the way AdWords operates nationwide.
Reversing a 2006 ruling that judged advertisers could buy trademarked search terms without violating trademark law, the Court concluded that recommending and "selling" a mark to advertisers -- for the purpose of triggering a sponsored link -- could violate trademark law.
It also claimed product placements could be subject to trademark law if the trademark holder ca [...]
Posted: Wednesday, April 8th 2009
Google to Cut 200 in Global Marketing, Sales
Google is making plans to cut 200 sales and marketing jobs -- half of which are based in North America, reports Advertising Age, which labeled it the biggest round of layoffs in the firm's history.
Early this year Google announced it would discharge a "substantial number" of temporary and contract workers. Figures were not provided, but i [...]
Posted: Friday, March 27th 2009
IAC Suffers Dismal Q4, Repositions Ask (Again)
This week InterActive Corp. reported a 19% drop in Q4 media and advertising revenue -- a plummet more significant than any experienced by other publicly-traded internet search providers. (Time Warner's AOL ad unit came close, however. Its Q4 ad revenue clocked an 18% drop.)
Search ad prices for IAC fell 8-12% compared to the same period last year. The company projects media and ad revenue to decline by over 20% in 1Q [...]
Posted: Friday, February 6th 2009
China Knuckles Down Harder on 'Vulgar' Web Content
China expanded its crackdown on "vulgar" online content to 14 additional sites, including Microsoft's MSN, reports Reuters.
The ruling Communist Party also accused Google of doing an insufficient job of policing its own search results.
Google took significant flak from American users when in 2006 it [...]
Posted: Monday, January 12th 2009
Google Shafts 'Substantial Number' of Temps
Search/ad darling Google has discharged a "substantial number" of temporary and contract workers, reports the Associated Press.
Actual figures weren't revealed. But in November, sources claimed Google planned to lay off 10,000 "temps" or contract workers -- people that are not officially considered full- or part [...]
Posted: Friday, January 9th 2009
Wary Americans Slowed Spending Long Before Economic Crisis
Consumer confidence and spending in the US began slowing as early as spring 2007, especially among middle- and upper-income Americans, according to a recent analysis by Experian Marketing Services, based on data from Experian units Simmons and Hitwise, reports Retailer Daily.
Fro [...]
Posted: Wednesday, January 7th 2009
YHOO Layoffs Draw More Blog Coverage than Most Ad Campaigns
Yesterday Yahoo began making good on its promise to lay off 1500 members of its staff -- nearly 10% of the search brand's workforce.
Affected departments include sales, marketing, content, administration, engineering, and acquisitions like Maven Networks and Right Media Exchange. According to Advertising Age, marketers from its category- [...]
Posted: Thursday, December 11th 2008
No Improvement on Horizon for 'Standard' Online Advertising
A slow-to-no growth forecast for "standard" components of the interactive advertising market -- like banner, display and pop-up ads -- is not cyclical and shows no signs of improving quickly, even if the US economy starts to move out of recession, according to a report from Borrell Associates, MarketingCharts [...]
Posted: Monday, December 8th 2008
Lagging Display, Paid Search Drive Ad Forecast Down
US-based advertisers are expected to spend only $23.6 billion online this year, according to revised figures from eMarketer, which lowered its estimate from the $24.9 billion predicted in August because of poor performance in display and paid-search advertising categories.
[...]
Posted: Friday, December 5th 2008
Google to Cut 10,000, Sources Say
A growing pile of pink slips at the Googleplex suggests boom time for the search giant may be coming to a close.
In Q3, Google managed to quell concerns that the flailing economy would negatively affect profits. But it has responded to clients' newfound spend-thriftiness with increasi [...]
Posted: Tuesday, November 25th 2008
MSFT to Pass on YHOO -- But Search Might Do, Ballmer Says
At Microsoft's annual shareholder meeting this week, CEO Steve Ballmer stated the company is "done with all acquisition discussions with Yahoo."
He added, however, that Microsoft remains "very open" to an online search collaboration.
Ballmer's statements sent Yahoo shares plummeting 20% -- too soon after the stock's 10% leap following [...]
Posted: Thursday, November 20th 2008
GOOG, YHOO Nix Sponsored Search Ad Deal
Months after inking the deal, and days after passing a revised proposal to the Department of Justice, which is screening it for antitrust violations, Google and Yahoo announced plans to trash the idea altogether.
The change of heart is a surprising one for Google, which spent the last four months a [...]
Posted: Thursday, November 6th 2008
Heads Roll at Mahalo, Outsourcing Imminent
Mahalo, the human-powered search site founded by serial entrepreneur Jason Calacanis, lowered the headcount on its 20-25 member editorial staff.
According to Calacanis, 10% of full-time staff was cut in tandem with other reorganizational efforts. About 70 freelancers will be retained, lending a flicker of credibility to the claim of a former employee, who told Silicon Alley Insider that so [...]
Posted: Thursday, October 23rd 2008
Online Consumers Spend Less, Clip Coupons This Holiday
Nearly half of US online adults (45%) plan to spend less money on gifts this holiday season than last because of the state of the economy, and one in five plan to spend significantly less, according to a Harris Interactive survey commissioned by RetailMeNot.com, [...]
Posted: Tuesday, October 14th 2008
Internet Stocks Take Monday Morning Dive
Major online companies suffered when the Dow tumbled below 10,000 yesterday -- for the first time in four years.
Most notably, Google fell 4.6 percent ($17.84), hitting $369.07 before trading ended Monday. Last week AmTech's Rob Sanderson lowered his Google estimates, per appreciation of the US dollar and "concerns of the spread of economic slow-down into continental Europe."
Yahoo -- which serves [...]
Posted: Tuesday, October 7th 2008