Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 27 | 108 |
| » ad pricing | 5 | 130 |
| » ad selling | 20 | 115 |
| » ad targeting | 27 | 108 |
| » ad technologies & vendors | 17 | 118 |
| » advertainment | 2 | 133 |
| » affiliate marketing | 1 | 134 |
| » agencies & ad departments | 6 | 129 |
| » alternative marketing | 7 | 128 |
| » Asia/Pacific | 9 | 126 |
| » automotive | 1 | 134 |
| » best practices | 6 | 129 |
| » biz buzz | 28 | 107 |
| » branding | 4 | 131 |
| » broadband | 24 | 111 |
| » campaigns & creatives of note | 10 | 125 |
| » case studies | 2 | 133 |
| » co-op marketing & partnerships | 3 | 132 |
| » computers & tech | 20 | 115 |
| » consumer packaged goods | 2 | 133 |
| » CRM | 1 | 134 |
| » cross media | 8 | 127 |
| » demographics | 11 | 124 |
| » direct marketing | 7 | 128 |
| » domain names | 10 | 125 |
| » don't believe the hype | 9 | 126 |
| » e-commerce | 32 | 103 |
| » email marketing | 4 | 131 |
| » entertainment | 29 | 106 |
| » Europe | 17 | 118 |
| » events | 3 | 132 |
| » finance | 3 | 132 |
| » global | 4 | 131 |
| » I-PR & business communications | 1 | 134 |
| » instant messaging marketing | 2 | 133 |
| » intrusive formats | 19 | 116 |
| » Latin America | 1 | 134 |
| » legal, government & regulation | 57 | 78 |
| » loyalty & retention | 12 | 123 |
| » major account moves | 1 | 134 |
| » major brands | 29 | 106 |
| » major players news | 48 | 87 |
| » measurement & analytics | 10 | 125 |
| » media convergence | 13 | 122 |
| » mobile marketing | 11 | 124 |
| » multi-channel marketing | 2 | 133 |
| » new and improved | 8 | 127 |
| » nonsense & parodies | 1 | 134 |
| » online ad market | 32 | 103 |
| » pearls of wisdom | 4 | 131 |
| » people | 15 | 120 |
| » personalization | 10 | 125 |
| » political parties & organizations | 8 | 127 |
| » privacy | 39 | 96 |
| » publishing | 32 | 103 |
| » research & stats | 42 | 93 |
| » rich media | 7 | 128 |
| » search engine marketing | 9 | 126 |
| » seniors | 1 | 134 |
| » sex sells | 1 | 134 |
| » signs of recovery | 6 | 129 |
| » signs of what's to come | 42 | 93 |
| » small business | 2 | 133 |
| » spam & anti-spam | 12 | 123 |
| » syndication & RSS | 4 | 131 |
| » technical innovation | 5 | 130 |
| » telecom | 3 | 132 |
| » text ads | 4 | 131 |
| » tools & software | 34 | 101 |
| » top stories | 14 | 121 |
| » travel | 1 | 134 |
| » viral marketing & social media | 6 | 129 |
| » weblog marketing | 1 | 134 |
| » women | 1 | 134 |
| » worst practices | 58 | 77 |
| » Youth | 8 | 127 |
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Senate Sniffs Out Shady Direct Marketing
A recently released Senate Commerce Committee staff report is taking aim at the dark side of 'aggressive' online direct marketing, and has singled out shady and controversial practices by three companies - Affinion, Vertru and Webloyalty, in addition to the hundreds of retailers that have used their services.
The report details purchase procedures in which consumers rarely realize they are signing up for a monthly cl [...]
Posted: Wednesday, November 18th 2009
Web Retailers Cope with Shipping-Charge Rejection
In response to consumer demands for low or no-cost shipping and the increasing role shipping costs play in online purchase decisions, a growing number of top online retailers are planning free shipping promotions during the 2009 holiday season, the Wall Street Journal reports.
The moves come as a slew of industry studies and internal retailer data confirm that shipping charges rank as one of the bigge [...]
Posted: Thursday, October 22nd 2009
Complaints vs Video AdNets Rise as Buyers Pay for Ineffective Ads
With the popularity of online video advertising on the rise, media buyers are faced with large variations in pricing and options to decipher. Pre-roll video ads can run anywhere from CPMs under $10 to $50 CPMs - and if buyers aren't careful, they can end up paying for ineffective ads.
Some industry observers are pointing out that video ad networks are deliberately inflating ad impression numbers by running video ads that begin automatically when a user lands on a site, with those ads sometime [...]
Posted: Tuesday, September 29th 2009
Ad Retouching Gets Legal Once-Over in UK and France
Hoping to improve self-esteem problems experienced by girls and women that feel pressure to live up to images of digitally altered counterparts, British and French lawmakers are pushing for laws that force advertisers to disclose when retouching is used on models.
"When teenagers and women look at these pictures in magazines, they end up feeling unhappy with themselves," said British Parliament member Jo Swinson of the Liberal Democratic Party ( [...]
Posted: Monday, September 28th 2009
FTC Makes Sears Destroy Web Tracking Data
The Federal Trade Commission has approved a settlement that forces Sears Holdings Management Corp. to destroy data it collected from online users.
Users downloaded Sears' tracking software, which monitors web activity, between April 2007 and January 2008. Each was paid $10.
The program involved sending pop-up advertisements to 15 out of every 100 visitors, requesting email addresses. Via email, respondents were invited to download the online browsing tracking software and were promised $10 [...]
Posted: Friday, September 11th 2009
Hacked Accts Divulge Twitter's Thirst for Solvency ... and Meditation
A French hacker that managed to penetrate a number of sensitive Twitter employee accounts has leaked documents that reveal the company's financial ambitions, pending profit models and a "growing sense of entitlement" among its workers, Valleywag reports.
The hacker, who goes by the pseudo Hacker Croll, accessed the email, Paypal, Amazon, Apple, AT&T, MobileMe, and Gmail accounts of higher-ups [...]
Posted: Thursday, July 16th 2009
McAfee Pegs 'Lyrics,' Free Downloads, Economic Crisis Keywords Risky
Online security firm Mcafee has released a report about the most dangerous search terms online -- terms that, once sought, may lead users to unsafe malware websites.
Of the 50 riskiest expressions to search across sites like Google, Yahoo, Live, AOL and Ask, "word unscrambler," "lyrics," "myspace" and "free music downloads" topped all others:
[...]
Posted: Wednesday, June 10th 2009
College Facebook Users Have Lower GPAs
College students who use Facebook spend less time studying and have lower grade-point averages (GPAs) than students who have not signed up for the popular social networking site, according to a study by researchers at Ohio State University.
While the study of 219 OSU graduate and undergraduate students did not uncover a direct cause-and-effect link between Facebook use and lowe [...]
Posted: Tuesday, June 9th 2009
26% of Mobile Users Text While Driving
Despite an increasing number of state bans on driving while texting (DWT) and numerous reports of texting-related accidents, more than one-fourth (26%) of US mobile-phone users send and/or receive text messages behind the wheel, finds a study from Vlingo.
Vlingo's second annual Consumer Mobile Messaging Habits Report reveals that drivers in [...]
Posted: Friday, May 22nd 2009
Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line
Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone.
Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to [...]
Posted: Tuesday, April 28th 2009
Revised TOS Gives Facebook Perpetual Rights to User Content
This month Facebook revised its Terms of Use, a document it is legally permitted to update at any time without informing users. Users demonstrate tacit acceptance of the Terms by continuous use of the site.
The revision grants Facebook complete, perpetual ownership of content up [...]
Posted: Monday, February 16th 2009
Media Industry Layoffs Higher than Avg; 'Net Companies Add 7% More Jobs
The advertising and media industry has cut 65,100 jobs since the recession began in Dec. 2007, according to AdAge DataCenter's analysis of figures released by the Bureau of Labor Statistics (via MediaBuyerPlanner).
Media companies cut 41,000 US jobs, or 4.6% of staff, since the recession began -- while advertising/marketi [...]
Posted: Tuesday, February 10th 2009
Data Vulnerability Plagues 44% of Retailer Wireless Devices
44% of the wireless devices used by retailers -- including laptops, mobile computers and barcode scanners -- could be compromised by data leaks and other security problems, according to the second annual Motorola AirDefense Retail Shopping Wireless Security Survey, [...]
Posted: Thursday, February 5th 2009
Consumer Confidence Index Hits Historic Lows
The Conference Board Consumer Confidence Index, which had decreased in December, inched further downward in January and remains at a historic low of 37.7 (1985=100), down from (an upwardly revised) 38.6 in December, writes RetailerDaily.
The Prese [...]
Posted: Monday, February 2nd 2009
Consumer Spend Forecast: Negative, Despite Wee Uptick
Despite a minor uptick this month in consumer spending and slightly improved consumer sentiment, the overall spending environment remains fiercely negative, according to a consumer study from ChangeWave Research (via MarketingC [...]
Posted: Wednesday, January 21st 2009
China Knuckles Down Harder on 'Vulgar' Web Content
China expanded its crackdown on "vulgar" online content to 14 additional sites, including Microsoft's MSN, reports Reuters.
The ruling Communist Party also accused Google of doing an insufficient job of policing its own search results.
Google took significant flak from American users when in 2006 it [...]
Posted: Monday, January 12th 2009
Website Rating System Hits Obama Administration's Table
Andy Burnham, the United Kingdom's minister of culture, says the country is contemplating the use of a rating system for websites.
Like existing rating systems for films, American TV shows and video games, the online variant represents an attempt to prepare users for potentially provocative content and protect children from potentially harmful of offensive material.
The results may be far-reaching. Burnham says the government will work with the Obama administration to draft "international [...]
Posted: Monday, December 29th 2008
'New Technology' Enabled Terrorists in Mumbai Attacks
Terrorists that struck Mumbai last month demonstrated sophisticated use of modern technology to organize their attacks. The news casts a less jocular sheen on a recently-released US Army report about seemingly-idle mobile and web technologies that could be used to enable terrorism.
Before launching their att [...]
Posted: Tuesday, December 9th 2008
Wal-Mart's Marketing Blamed in Black Friday Death
The relatives of a 34-year-old Wal-Mart employee, killed during a Black Friday stampede at a store in Long Island, are filing a wrongful death lawsuit against the big-box.
Defendants include Wal-Mart, the Green Acres Mall and the security company hired to patrol the property. Additional suits will likely be filed agains [...]
Posted: Thursday, December 4th 2008