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E-commerce Spending Falls First Time

U.S. e-commerce spending fell for the first time on record in 2009, according to the comScore 2009 U.S. Digital Year in Review. Total U.S. e-commerce spending reached $209.6 billion in 2009, down 2% compared to the previous year and the first year on record with negative growth rates. Travel e-commerce spending dropped 5% to $79.8 billion, while retail (non-travel) e-com  [...]
Posted: Tuesday, February 16th 2010

Industry Buzz & Snippets: 02/12/10

Ad Formats & Technologies: Facebook releases beta version of ad conversion tracking. Yahoo display strategy turns to OPA ad formats in effort to drive premium prices. Scotttrade   [...]
Posted: Friday, February 12th 2010

Online Retailers Tackle Sales-Tax Hurdles

Sales taxes - or the absence of them - are one of the big reasons why some online retailers can often beat out their brick-and-mortar counterparts that also sell online. Simply put, many e-tailers do not collect taxes from their customers if they don’t have a presence in a state. This gives them an edge over operations that range from Wal-Mart to Target to Sak's Fifth Avenue. This discrepancy is also one reason sites such as eBay and Amazon have thrived in the downturn,   [...]
Posted: Monday, November 30th 2009

Senate Sniffs Out Shady Direct Marketing

A recently released Senate Commerce Committee staff report is taking aim at the dark side of 'aggressive' online direct marketing, and has singled out shady and controversial practices by three companies - Affinion, Vertru and Webloyalty, in addition to the hundreds of retailers that have used their services. The report details purchase procedures in which consumers rarely realize they are signing up for a monthly cl  [...]
Posted: Wednesday, November 18th 2009

Scareware, Rogue Ads Join Up for Hack Attacks

Two separate online security threats aimed at publishers and online advertisers are converging to form an even more potent force: Scareware is increasingly piggybacking in rogue ads to cause serious financial havoc and digital distrust - in some cases of once venerable websites - among consumers. Scareware refers to warnings that suddenly pop up on a consumer's screen purporting to be from a security vendor. The messages often suggest that the computer has been infected by malware. To stay sa  [...]
Posted: Friday, November 6th 2009

Retailers Clear Q3 Hump; Ramp Up for Holidays

Amazon's recently announced Q3 earnings are not as telling for online marketers as, say, the hopeful results delivered by Yahoo,  Google and   [...]
Posted: Wednesday, October 28th 2009

Web Retailers Cope with Shipping-Charge Rejection

In response to consumer demands for low or no-cost shipping and the increasing role shipping costs play in online purchase decisions, a growing number of top online retailers are planning free shipping promotions during the 2009 holiday season, the Wall Street Journal reports. The moves come as a slew of industry studies and internal retailer data confirm that shipping charges rank as one of the bigge  [...]
Posted: Thursday, October 22nd 2009

Phony Online Flu Cures Draw FDA Ire

The US Food and Drug Administration (FDA) is monitoring the online marketing and sale of products that claim to diagnose, prevent, treat or cure the H1N1 influenza virus - and in at least one high-profile case - is ordering the well-established brand, doctor Andrew Weil, to cease marketing a product in this way. As part of its enforcement activities, the agency, which issued a   [...]
Posted: Tuesday, October 20th 2009

WSJ Passes USA Today; HuffPo Passes WashPo

The Wall Street Journal said last week that it has passed USA Today to become the #1 newspaper in the US by weekday circulation, though the USA Today - the longtime holder of this distinction - is still claiming it has the highest total print circulation.   The Journal recently told Ad Age that when the next Audit Bureau of Circulations report is released on Oct. 26, it is expected to show average paid circulation  [...]
Posted: Monday, October 19th 2009

IAB to FTC: Rescind Blogger Rules

The Interactive Advertising Bureau (IAB) is protesting portions of the Federal Trade Commission's new rules (pdf) governing endorsements and testimonials - namely its stepped up expectations of bloggers - and has called on the FTC to rescind these rules. FTC Clamps Down Released at the beginning of October, the new guidance for conforming to the FTC Act - the first since 1980 - touche  [...]
Posted: Monday, October 19th 2009

Pharma Steps Back from Sponsored Ads

Pharmaceutical companies are struggling to reconcile online marketing techniques with a stepped-up oversight campaign by the Food and Drug Administration's Division of Drug Marketing, Advertising and Communications (DDMAC), which is specifically targeting such activities. While industry-regulatory give and take on marketing is a long-standing and complicated dance, recent events appear to have caused pharma companies to take a step back from several strategies – at least until they can be s  [...]
Posted: Friday, October 16th 2009

Twitter Fair Game for Serving UK Court Orders

The British High Court is permitting an injunction to be served to an anonymous user on microblogging site Twitter. The user, who has been posing as right-wing political blogger Donal Blaney of website Blaney's Blarney, is accused to breaching Blaney's copyright. Blaney, who felt the content appearing on Twitter under his name was "mildly objectionable," approached the courts to find out whether an injunction could be served via the social network -- as opposed to contacting Twitter headqu  [...]
Posted: Friday, October 2nd 2009

Ad Retouching Gets Legal Once-Over in UK and France

Hoping to improve self-esteem problems experienced by girls and women that feel pressure to live up to images of digitally altered counterparts, British and French lawmakers are pushing for laws that force advertisers to disclose when retouching is used on models. "When teenagers and women look at these pictures in magazines, they end up feeling unhappy with themselves," said British Parliament member Jo Swinson of the Liberal Democratic Party (  [...]
Posted: Monday, September 28th 2009

Twitter and Facebook Targeted in Web Attack

Denial-of-service attacks hit popular social networking sites Twitter, LiveJournal and Facebook on Thursday, which resulted in Twitter being down for at least two hours. For its part, Facebook reported intermittent issues, yet was able to maintain service. Google also   [...]
Posted: Friday, August 7th 2009

Popfly Games/Mashup App Goes Belly-Up in August

On August 24, Microsoft will be discontinuing service and support for Popfly, a mashup and games creation app. A blog post by team leader John Montgomery reports that all sites, references and resources will be removed after August 24. Account access, and games or mashups created via Popfly, will also be discontinued. "However, Microsoft is still very much dedicated to helping you express your creativity,"   [...]
Posted: Friday, July 17th 2009

McAfee Pegs 'Lyrics,' Free Downloads, Economic Crisis Keywords Risky

Online security firm Mcafee has released a report about the most dangerous search terms online -- terms that, once sought, may lead users to unsafe malware websites. Of the 50 riskiest expressions to search across sites like Google, Yahoo, Live, AOL and Ask, "word unscrambler," "lyrics," "myspace" and "free music downloads" topped all others:   [...]
Posted: Wednesday, June 10th 2009

College Facebook Users Have Lower GPAs

College students who use Facebook spend less time studying and have lower grade-point averages (GPAs) than students who have not signed up for the popular social networking site, according to a study by researchers at Ohio State University. While the study of 219 OSU graduate and undergraduate students did not uncover a direct cause-and-effect link between Facebook use and lowe  [...]
Posted: Tuesday, June 9th 2009

Americans Choose ID Protection over Weight Loss

Though two-thirds of US adults are now considered overweight or obese, nearly 60% of Americans would rather reduce their risk of identity theft by 20% than lose 20 pounds, according to a survey from Ipsos Public Affairs and ID Analytics.   [...]
Posted: Wednesday, May 27th 2009

26% of Mobile Users Text While Driving

Despite an increasing number of state bans on driving while texting (DWT) and numerous reports of texting-related accidents, more than one-fourth (26%) of US mobile-phone users send and/or receive text messages behind the wheel, finds a study from Vlingo. Vlingo's second annual Consumer Mobile Messaging Habits Report reveals that drivers in  [...]
Posted: Friday, May 22nd 2009

Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line

Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone. Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to   [...]
Posted: Tuesday, April 28th 2009