Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 201 | 642 |
| » ad pricing | 36 | 807 |
| » ad selling | 121 | 722 |
| » ad targeting | 96 | 747 |
| » ad technologies & vendors | 89 | 754 |
| » advertainment | 13 | 830 |
| » Advertising | 2 | 841 |
| » affiliate marketing | 9 | 834 |
| » agencies & ad departments | 73 | 770 |
| » alternative marketing | 36 | 807 |
| » Asia/Pacific | 36 | 807 |
| » automotive | 20 | 823 |
| » b2b | 22 | 821 |
| » best practices | 29 | 814 |
| » biz buzz | 195 | 648 |
| » branding | 33 | 810 |
| » broadband | 62 | 781 |
| » campaigns & creatives of note | 32 | 811 |
| » case studies | 8 | 835 |
| » co-op marketing & partnerships | 17 | 826 |
| » computers & tech | 62 | 781 |
| » consumer packaged goods | 27 | 816 |
| » CRM | 2 | 841 |
| » cross media | 54 | 789 |
| » deep coverage | 1 | 842 |
| » demographics | 60 | 783 |
| » direct marketing | 99 | 744 |
| » domain names | 45 | 798 |
| » don't believe the hype | 42 | 801 |
| » e-commerce | 121 | 722 |
| » email marketing | 49 | 794 |
| » entertainment | 105 | 738 |
| » Europe | 64 | 779 |
| » events | 12 | 831 |
| » finance | 52 | 791 |
| » global | 21 | 822 |
| » healthcare | 14 | 829 |
| » How-to | 1 | 842 |
| » I-PR & business communications | 16 | 827 |
| » instant messaging marketing | 5 | 838 |
| » interviews | 2 | 841 |
| » intrusive formats | 58 | 785 |
| » Latin America | 5 | 838 |
| » legal, government & regulation | 230 | 613 |
| » loyalty & retention | 32 | 811 |
| » major account moves | 19 | 824 |
| » major brands | 151 | 692 |
| » major players news | 272 | 571 |
| » measurement & analytics | 51 | 792 |
| » media convergence | 53 | 790 |
| » minorities | 5 | 838 |
| » mobile marketing | 31 | 812 |
| » multi-channel marketing | 10 | 833 |
| » new and improved | 16 | 827 |
| » nonsense & parodies | 21 | 822 |
| » online ad market | 182 | 661 |
| » pearls of wisdom | 16 | 827 |
| » people | 70 | 773 |
| » personalization | 16 | 827 |
| » political parties & organizations | 42 | 801 |
| » privacy | 90 | 753 |
| » promotions | 8 | 835 |
| » publishing | 171 | 672 |
| » real estate | 6 | 837 |
| » research & stats | 253 | 590 |
| » rich media | 18 | 825 |
| » search engine marketing | 95 | 748 |
| » seniors | 8 | 835 |
| » sex sells | 3 | 840 |
| » signs of recovery | 28 | 815 |
| » signs of what's to come | 259 | 584 |
| » small business | 8 | 835 |
| » spam & anti-spam | 60 | 783 |
| » Spanish-speaking | 2 | 841 |
| » syndication & RSS | 12 | 831 |
| » technical innovation | 30 | 813 |
| » telecom | 19 | 824 |
| » text ads | 43 | 800 |
| » tools & software | 85 | 758 |
| » top stories | 140 | 703 |
| » travel | 10 | 833 |
| » user experience | 136 | 707 |
| » viral marketing & social media | 19 | 824 |
| » weblog marketing | 19 | 824 |
| » women | 17 | 826 |
| » worst practices | 241 | 602 |
| » Youth | 23 | 820 |
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
E-commerce Spending Falls First Time
U.S. e-commerce spending fell for the first time on record in 2009, according to the comScore 2009 U.S. Digital Year in Review.
Total U.S. e-commerce spending reached $209.6 billion in 2009, down 2% compared to the previous year and the first year on record with negative growth rates. Travel e-commerce spending dropped 5% to $79.8 billion, while retail (non-travel) e-com [...]
Posted: Tuesday, February 16th 2010
Industry Buzz & Snippets: 02/12/10
Ad Formats & Technologies:
Facebook releases beta version of ad conversion tracking.
Yahoo display strategy turns to OPA ad formats in effort to drive premium prices.
Scotttrade [...]
Posted: Friday, February 12th 2010
Online Retailers Tackle Sales-Tax Hurdles
Sales taxes - or the absence of them - are one of the big reasons why some online retailers can often beat out their brick-and-mortar counterparts that also sell online.
Simply put, many e-tailers do not collect taxes from their customers if they don’t have a presence in a state. This gives them an edge over operations that range from Wal-Mart to Target to Sak's Fifth Avenue.
This discrepancy is also one reason sites such as eBay and Amazon have thrived in the downturn, [...]
Posted: Monday, November 30th 2009
Online Newspaper Ad Revenue Falls 17%
Online newspaper advertising revenue dropped by a precipitous 17% in Q309, compared with the same quarter in 2008, from $750 million last year to $623 million this year, according to the most recent figures released by the Newspaper Association of America (NAA).
That number, though, pales in comparison with the total newspaper revenue decline of 28%, writes [...]
Posted: Monday, November 23rd 2009
Senate Sniffs Out Shady Direct Marketing
A recently released Senate Commerce Committee staff report is taking aim at the dark side of 'aggressive' online direct marketing, and has singled out shady and controversial practices by three companies - Affinion, Vertru and Webloyalty, in addition to the hundreds of retailers that have used their services.
The report details purchase procedures in which consumers rarely realize they are signing up for a monthly cl [...]
Posted: Wednesday, November 18th 2009
FDA Declares War on Fruity Cigarettes
The US Food and Drug Administration (FDA) is exercising its recently acquired regulatory authority over the tobacco industry by targeting online ads for cigarette products that are aimed at youth.
In this case, the government agency has sent warning letters to several companies selling flavored cigarettes through their websites, directing them to either cease their marketing or sales or bring the products in [...]
Posted: Tuesday, November 10th 2009
Scareware, Rogue Ads Join Up for Hack Attacks
Two separate online security threats aimed at publishers and online advertisers are converging to form an even more potent force: Scareware is increasingly piggybacking in rogue ads to cause serious financial havoc and digital distrust - in some cases of once venerable websites - among consumers.
Scareware refers to warnings that suddenly pop up on a consumer's screen purporting to be from a security vendor. The messages often suggest that the computer has been infected by malware. To stay sa [...]
Posted: Friday, November 6th 2009
Retailers Clear Q3 Hump; Ramp Up for Holidays
Amazon's recently announced Q3 earnings are not as telling for online marketers as, say, the hopeful results delivered by Yahoo, Google and [...]
Posted: Wednesday, October 28th 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Web Retailers Cope with Shipping-Charge Rejection
In response to consumer demands for low or no-cost shipping and the increasing role shipping costs play in online purchase decisions, a growing number of top online retailers are planning free shipping promotions during the 2009 holiday season, the Wall Street Journal reports.
The moves come as a slew of industry studies and internal retailer data confirm that shipping charges rank as one of the bigge [...]
Posted: Thursday, October 22nd 2009
WSJ Passes USA Today; HuffPo Passes WashPo
The Wall Street Journal said last week that it has passed USA Today to become the #1 newspaper in the US by weekday circulation, though the USA Today - the longtime holder of this distinction - is still claiming it has the highest total print circulation. Â
The Journal recently told Ad Age that when the next Audit Bureau of Circulations report is released on Oct. 26, it is expected to show average paid circulation [...]
Posted: Monday, October 19th 2009
IAB to FTC: Rescind Blogger Rules
The Interactive Advertising Bureau (IAB) is protesting portions of the Federal Trade Commission's new rules (pdf) governing endorsements and testimonials - namely its stepped up expectations of bloggers - and has called on the FTC to rescind these rules.
FTC Clamps Down
Released at the beginning of October, the new guidance for conforming to the FTC Act - the first since 1980 - touche [...]
Posted: Monday, October 19th 2009
Pharma Steps Back from Sponsored Ads
Pharmaceutical companies are struggling to reconcile online marketing techniques with a stepped-up oversight campaign by the Food and Drug Administration's Division of Drug Marketing, Advertising and Communications (DDMAC), which is specifically targeting such activities.
While industry-regulatory give and take on marketing is a long-standing and complicated dance, recent events appear to have caused pharma companies to take a step back from several strategies – at least until they can be s [...]
Posted: Friday, October 16th 2009
Invisible Ads Haunt Marketers
Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers.
In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera [...]
Posted: Friday, October 16th 2009
Twitter Fair Game for Serving UK Court Orders
The British High Court is permitting an injunction to be served to an anonymous user on microblogging site Twitter.
The user, who has been posing as right-wing political blogger Donal Blaney of website Blaney's Blarney, is accused to breaching Blaney's copyright.
Blaney, who felt the content appearing on Twitter under his name was "mildly objectionable," approached the courts to find out whether an injunction could be served via the social network -- as opposed to contacting Twitter headqu [...]
Posted: Friday, October 2nd 2009
Complaints vs Video AdNets Rise as Buyers Pay for Ineffective Ads
With the popularity of online video advertising on the rise, media buyers are faced with large variations in pricing and options to decipher. Pre-roll video ads can run anywhere from CPMs under $10 to $50 CPMs - and if buyers aren't careful, they can end up paying for ineffective ads.
Some industry observers are pointing out that video ad networks are deliberately inflating ad impression numbers by running video ads that begin automatically when a user lands on a site, with those ads sometime [...]
Posted: Tuesday, September 29th 2009