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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » campaigns & creatives of note | 2 | 13 |
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| » demographics | 1 | 14 |
| » direct marketing | 2 | 13 |
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| » publishing | 2 | 13 |
| » rich media | 4 | 11 |
| » search engine marketing | 1 | 14 |
| » signs of what's to come | 4 | 11 |
| » syndication & RSS | 1 | 14 |
| » text ads | 1 | 14 |
| » tools & software | 2 | 13 |
| » top stories | 1 | 14 |
| » user experience | 4 | 11 |
| » viral marketing & social media | 1 | 14 |
| » women | 1 | 14 |
| » worst practices | 2 | 13 |
- Showing 1 - 15 of 15
YouTube CTA Overlay Lets You Drive Users Elsewhere
Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite.
Prior to this inclusion, advertisers that wished to drive users off YouTube had to include a link in the summary on the right-hand side of the video.
TechCrunch [...]
Posted: Tuesday, June 30th 2009
Clear Channel, MovieTickets.com Liaise to Target Radio Sites
Clear Channel Radio's chosen online movie ticket firm MovieTickets.com as its exclusive online movie ticketing partner.
The deal enables Clear Channel Radio to offer online ticketing services across its network of radio station websites, reports MediaBuyerPlanner.
Ticket buyers that search for movies and show times at Clear Channe [...]
Posted: Monday, December 15th 2008
Amazon Snaps Up Book-Lover SocNet Shelfari
Amazon.com has acquired social library network Shelfari for an undisclosed amount.
Shelfari lets users showcase books they've read on virtual bookshelves. Books can be reviewed and discussed among "friends," which occasionally form on-site reading groups. Some months ago, Shelfari also made it possible to embed virtual bookshelves onto other websites.
In addition to all that, Shelfari users now have the option of purchasing books they l [...]
Posted: Wednesday, August 27th 2008
Gorilla Nation Cares Enough to Brand the Very Best
Hallmark.com has chosen online ad representation firm Gorilla Nation to sell its ad inventory on an exclusive basis.
Hallmark has focused primarily on its cross-media marketing programs, using online ad sales solely to augment marketers' offline efforts. The Gorilla Nation partnership is intended to give Hallmark's online advertising presence its own legs.
The card company's user base is 63 percent female. Users spend an average of seven minutes per visit on the site, which serves 3.4 mill [...]
Posted: Monday, August 11th 2008
Last.fm to Pay Royalties to 'Indy' Musicians, Bands
CBS's online radio community, Last.fm, launched the New Artist Royalty Program, which will issue royalties to independent ("indy") and unsigned bands.
Musicians have the option of joining the royalty program when they upload music to Last.fm. Royalties will be paid whenever a user plays one of their songs.
The New Artist Royalty Program test-launched in January. Since then it reportedly generated 450,000 uploads.
Last March musician Billy Brag claimed social networks, such as Bebo and M [...]
Posted: Friday, July 11th 2008
Industry Buzz & Snippets: 7/1/08
Ad Networks and Analytics:
Lyris has upgraded its HQ product for the marketing and ad industry. HQ for Agencies enables users to manage online marketing campaigns.Google Ad Planner was playfully blamed for yesterday's Google Analytics crash.Italian motorcycle vendor Duc [...]
Posted: Tuesday, July 1st 2008
YouTube Sets Potentially Unreasonable Bar for Producer Ad Sales
More details were revealed on YouTube's sell-your-own-ad-space offer to video producers.
"A source tells us YouTube is requiring that do-it-yourselfers sell ads for at least a $15 CPM [...] a lot less than the going rate for professional content," writes Silicon Alley Insider.
However, any producers wishing to peddle their own ad space must commit to sell at least $10,000 -- $4500 of which [...]
Posted: Tuesday, June 10th 2008
Nikon Goes New Media, Sponsors DRM-Free Music
To promote its "support of music and music culture," Nikon has become an inaugural sponsor for RCRD LBL.
RCRD LBL is an online music label that proffers sponsor-supported MP3s at no cost to the consumer.
It is the result of a joint venture between founder Peter Rojas of Engadget and Downtown Records, which signed the band Gnarls Barkley.
[...]
Posted: Thursday, November 15th 2007
Amazon TV to Serve NBC Episodes in Sets of Singles, Seasons
With its severed iTunes ties still warm in the grave, NBC Universal has developed a new episode-delivery relationship with Amazon TV.
Amazon TV will be selling downloads of NBC shows, including The Office and Heroes, through Unbox, its digital video download service. Unbox also proffers TiVo film renta [...]
Posted: Wednesday, September 5th 2007
Sports Illustrated, TAKKLE Deepen Friendly Ties
TAKKLE.com and Sports Illustrated (SI) have just formalized a closer agreement with SI's decision to purchase a minority stake in the social networking site. The pair have been cross-promoting since late 2006.
TAKKLE focuses on high school athletes, a savory demographic for Sports Illustrated, the longtime high school sports publication owned by Time, Inc.
The investment adds financial weight to a partnership that initially consisted of TAKKLE providing online nominations and hi [...]
Posted: Tuesday, July 24th 2007
On Quest for Sponsors, Ocean Racing Opens to Internet
S360S has just launched a new marketing website geared toward those that would like to sponsor competitive events in ocean racing, according to a release from the company.
Images of the races, and associated brands, are broadcast from boats via satellite and streamed across the Internet for public access.
Sponsors can choose from a number of platforms, and brands are welcome to interact directly with racers. Sponsors and VIP g [...]
Posted: Tuesday, July 10th 2007
Zango to Pay $3 Million, Settles FTC Charges
The former 180solutions, one of the world's largest distributors of adware, and its two principals have agreed to settle Federal Trade Commission charges that they used unfair and deceptive methods to get consumers to download adware and then obstructed their efforts to remove it.
Zango's settlement with the FTC bars future downloads of Zango's adware without consumers' consent, requires Zango to provide a way for consu [...]
Posted: Friday, November 3rd 2006
Brightcove Takes on YouTube; Bows Ad, Syndication Networks
Online video solutions firm Brightcove on Monday launched a consumer-destination site in an effort to compete with video-sharing sites such as YouTube, as well as an advertising network and syndication marketplace.
The Brightcove consumer site offers many clips by content providers that offer their content online with Brightcove's help; it also offers video web searc [...]
Posted: Monday, October 30th 2006
Local Ads Come to ABC Online Shows
The Walt Disney Company has come to an agreement with local ABC television affiliates to add local advertisements to the network's online shows.
Episodes of ABC series such as Desperate Housewives and Lost can be viewed with an ad-supported broadband video player that Disney will make available for download later this month, Reuters [...]
Posted: Thursday, September 14th 2006
Double Whammy: DirecTV to Pay $10.4 MM in Fines
The FTC has levied on DirecTV a fine 10 times greater than any other penalties related to the do-not-call law. The satellite TV provider was charged with not sufficiently overseeing the contractors it used to sell its services, reports AdAge (vi [...]
Posted: Friday, December 16th 2005
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