Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » email marketing | 3 | 8 |
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- Showing 1 - 11 of 11
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
YouTube Sets Potentially Unreasonable Bar for Producer Ad Sales
More details were revealed on YouTube's sell-your-own-ad-space offer to video producers.
"A source tells us YouTube is requiring that do-it-yourselfers sell ads for at least a $15 CPM [...] a lot less than the going rate for professional content," writes Silicon Alley Insider.
However, any producers wishing to peddle their own ad space must commit to sell at least $10,000 -- $4500 of which [...]
Posted: Tuesday, June 10th 2008
New AdWords Tool Consolidates Multiple Campaign Budgets
Manage Defined Spend (MDS), a new AdWords tool, enables advertisers to build and apply budgets under a single service agreement.
AdWords already permits advertisers to build and manage separate ad budgets under multiple service agreements. MDS instead enables users to build out "child" accounts under a single "parent" agreement.
The new option will appear under My Client Center. A button to the right marked "Modify Budget" gives clients access to the MDS.
Child account shells [...]
Posted: Friday, November 2nd 2007
SEMphonic Tool Offers Integrated Search and Online Marketing Reports
Search engine marketing analytics tool specialist SEMphonic today announced CampaignTracker, a tool that "solves the mind numbing tasks of developing multiple integrated search engine and online marketing reports and competitor monitoring for agencies and enterprises," the company said.
CampaignTracker offers the ability to see, evaluate, aggregate, and present SEM campaign pe [...]
Posted: Tuesday, March 7th 2006
Direct Revenue to Clean up Act with Behavioral Network
Adware firm Direct Revenue, hoping to build a better reputation, is forswearing pop-up ads and is instead building a behavioral marketing network, to be launched in 1Q06, as Claria has done, reports ClickZ. It is developing a new adware product that will be compliant with TRUSTe's recently announced Trusted Download effort and will build a user base [...]
Posted: Monday, November 28th 2005
PPC Favored, Though Clicks Fewer, Cost Higher
An annual reader survey by MarketingSherpa has found that marketers are happier with paid search advertising results than they were a year ago, writes eMarketer. Some 43 percent of readers considered PPC ad results were "very effective," compared with 34 percent, who considered them "very good" in July 2004. However, respondents said that click rates had fallen, from three percent in 2004 to 2.6 percent in 2005; they also reported that [...]
Posted: Monday, October 3rd 2005
Affiliates Scurry to React to New Google Limits
Did-It.com's Kevin Lee writes in ClickZ that, in the weeks since Google announced it would severely limit the paid placements of companies pushing affiliate programs, they've reacted in quite a manner of ways, sometimes even exacerbating Google's original problem: too many redundant links cluttering up the listings. It seems almost axiomatic in the search industry that, as Lee puts it [...]
Posted: Monday, January 31st 2005
Google's Cleansing of Affiliate Arbitragers Gains Praise, Wariness
After cleansing itself from often redundant and sometimes misleading text ads put up by affiliate arbitragers - those companies making a small margin between the cost of a click and the reward gained from sending a customer to a real e-commerce site - Google is receiving both praise and concern from affiliate marketers, according to ClickZ. " [...]
Posted: Monday, January 10th 2005
Affiliate Network Acknowledges Publishers Won't Bear All the Risk
Revenews: Commission Junction does CPC - Again
Wayne Porter reports that Commission Junction is supporting cost-per-click deal structures again, after shunning them for years during the downturn. The pendulum has swung back to a more balanced situation between advertisers and publishers. Alternatives such as Google AdSense now provide less risky revenue sources for publishers than pure cost-per-action deals, never mind the h [...]
Posted: Monday, October 4th 2004
EPC, New Buying Method, Blends Views & Clicks
Gary Stein Blog: Cheers, CJ!
Gary Stein attended Commission Junction's affiliate conference, reporting that the big new development appears to be a new form of publisher compensation: earnings per click, or EPC. The measure provides for a low CPM floor, over which publishers are bonused for clicks. Interestingly, this measure may prove in other contexts to be the fairest for other publishers, as cost-per-perfor [...]
Posted: Thursday, September 23rd 2004
Lessons Learnt in 2002
Anne Holland sent out an email a few weeks back asking MarketingSherpa readers to contribute to a "lessons learnt" report for 2002. Astonishingly she ended up receiving best practice feedback from over 600 marketers.
The report, covering 26 sub-topics, is available free of charge here . I've yet to read it in full, but can confirm with absolute confidence that it is a gem.
[...]
Posted: Tuesday, January 14th 2003
- Showing 1 - 11 of 11