Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 9 of 9
Neolane Deploys Campaigns from One Silo to Multiple Media
Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms.
Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num [...]
Posted: Monday, October 6th 2008
Visa, Chase Pilot SMS Coupon Program
A pilot program in Phoenix delivers coupons via cell phone to Visa and Chase cardholders that sign up to receive them from select merchants, reports MediaBuyerPlanner.
The text-message coupons are personalized to match the interests selected by Chase Visa cardholders, then sent using Visa's Mobile Platform. Coupons are redeemable in stores or online, [...]
Posted: Thursday, September 4th 2008
MSN Travel Leaves Expedia for Orbitz
Orbitz.com and ebookers.com, another Orbitz property, replaced Expedia as MSN.com's preferred travel agencies on MSN.com in the US and United Kingdom, reports Reuters.
MSN.com is the online home of parent company Microsoft, which reportedly made the switch because employees preferred Orbitz's features and customer service.
Orbitz said the change could draw 3.5 million additional visitors per month to its sites, [...]
Posted: Thursday, July 3rd 2008
Industry Buzz & Snippets: 7/1/08
Ad Networks and Analytics:
Lyris has upgraded its HQ product for the marketing and ad industry. HQ for Agencies enables users to manage online marketing campaigns.Google Ad Planner was playfully blamed for yesterday's Google Analytics crash.Italian motorcycle vendor Duc [...]
Posted: Tuesday, July 1st 2008
Amazon TV to Serve NBC Episodes in Sets of Singles, Seasons
With its severed iTunes ties still warm in the grave, NBC Universal has developed a new episode-delivery relationship with Amazon TV.
Amazon TV will be selling downloads of NBC shows, including The Office and Heroes, through Unbox, its digital video download service. Unbox also proffers TiVo film renta [...]
Posted: Wednesday, September 5th 2007
Sports Illustrated, TAKKLE Deepen Friendly Ties
TAKKLE.com and Sports Illustrated (SI) have just formalized a closer agreement with SI's decision to purchase a minority stake in the social networking site. The pair have been cross-promoting since late 2006.
TAKKLE focuses on high school athletes, a savory demographic for Sports Illustrated, the longtime high school sports publication owned by Time, Inc.
The investment adds financial weight to a partnership that initially consisted of TAKKLE providing online nominations and hi [...]
Posted: Tuesday, July 24th 2007
On Quest for Sponsors, Ocean Racing Opens to Internet
S360S has just launched a new marketing website geared toward those that would like to sponsor competitive events in ocean racing, according to a release from the company.
Images of the races, and associated brands, are broadcast from boats via satellite and streamed across the Internet for public access.
Sponsors can choose from a number of platforms, and brands are welcome to interact directly with racers. Sponsors and VIP g [...]
Posted: Tuesday, July 10th 2007
Online B2C Lead Gen Bests Offline
Almost half of marketers - some 47 percent - say their businesses are not effectively exploiting online lead generation as a way of growing their B2C business, according to a survey of internet marketers by E-consultancy and Clash-Media.
Four out of five online marketers (82 percent) see online lead generation as a gro [...]
Posted: Thursday, April 19th 2007
Outside Magazine Launches OutsideLife
DM News: Outside Brings the Active Lifestyle Online
Outside Magazine partnered with The Away Network to create OutsideLife, a web site to help outdoor lovers shop stores, find gear and book trips. A member making a purchase on the site or at a physical store has a donation made to a charity of the member's choice. It's all done through on-site [...]
Posted: Tuesday, July 15th 2003
- Showing 1 - 9 of 9