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Newly Funded VigLink Promises Boost for Affiliates

VigLink is getting set to launch new technology that promises to help web publishers better monetize hyperlinks that connect to affiliate marketers. The company has just closed on seed funding from First Round Capital, Google Ventures and other sources - thus positioning the start-up to deliver a generally available version of its curr  [...]

Industry Buzz & Snippets: 01/06/10

Media: US Local News Network partners with LA Times on new site. Analytics: In wake of data mergers, hyper-targeting takes shape. Search: How to   [...]

Affiliates Ratchet Up Tech, Analytics

Several newly introduced applications promise to help affiliate marketers analyze their leads, track their site performance and close more deals. The tools - which incorporate more stepped-up technology and measurement than the industry uses now -  should provide a boost to this niche, which has been stymied by a lack of tech savvy and potentially helpful online ad strategies, w  [...]

Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]

Affiliates: Commission, Product & Brand Most Crucial

The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts   [...]

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Platform-A Uses BidPlace to Sashay into Online Ad Exchange Market

AOL's Platform-A marks its foray in the online ad exchange space with BidPlace, a self-service marketplace exchange with an eye toward helping marketers better manage display campaigns, reports MediaBuyerPlanner. BidPlace launches in the first half of next year. The marketplace lets advertisers bid for CPM, CPC and CPA ads on AOL, across other partner sites, and across Platf  [...]

Visual Search Engine Like.com Launched

Visual computing firm Riya on Wednesday launched Like.com, a visual search engine that allows consumers to search for products by appearance rather than just text, via a collection of celebrity fashion photos. Riya's "Likeness Search" makes it easier to find hard-to-describe items online, the company said. When a user clicks on a photo of an item, Like.com will compare that item's shape, color and texture to millions o  [...]

eBay Expands Features for Affiliates

DMNews: EBay Expands Features for Affiliates EBay finally decided to stop shooting itself in the foot by asking its affiliates to pay to have the right to use its application programming interface. A few restrictions sprinkled in the program are presumably there to make sure the program is not abused and is indeed used by legitimate affiliates. We also learn through   [...]

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Amazon Opens Up Core Data to Affiliates

Internet Retailer: Amazon relying more on web services to build merchant connections Amazon.com wants its alliance partners to have the same quality data the retailing giant has itself. To grow closer to its partners, Amazon is aggressively providing data services to get affiliates directly downloading pricing and product information from its own databases. Amazon reports that thousands of developers have downloaded the compan  [...]

Affiliate Marketer Turns to Web Services

InternetNews: Is Web Services on the Horizon for Affiliate Marketing? This review of the state of affiliate marketing contains a couple interesting bits. First, the boast by Vaughan Smith at eBay that its affiliate program is "driving a lot more economic activity through our program than Amazon," is humorous due to the careful language used. eBay affiliates are shaving a few cents on the dollar through search engine ads, whic  [...]

Microsoft Office to Add Adware Features

Press Release: Microsoft Office System Connects Desktop Programs With Amazon.com Joining established applications advertising players such as Gator and WhenU, Microsoft is allowing Amazon.com to promote its online bookstore through its Microsoft Office applications. Users will be able to purchase books without opening a browser - for instance, a book mentioned in a bibliography - using the Research Services features of Office tha  [...]

Amazon Upgrades Its Web Service

CNet: Amazon updates Web services tool A new version of Amazon.com's Web services tool allows third parties to embed Amazon's shopping cart technology into their own Web sites. Other new features in the latest version of the tool, due out Monday, include a chat function and the ability to search by price range. [...] Amazon, which launched its Web services feature in July 2002, said it now has 25,000 developers in the   [...]