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Do’s and Don’ts for Affiliate Marketers

There is seemingly no end to the growing number of options available to people or companies that wish to join the ranks of affiliate marketers. To name just a few that have emerged within the last few weeks: The FastPencil authoring and publishing service has introduced an affiliate marketing program for community sites or blogs focused on authoring and publishing;  Guard Dog has  [...]
Posted: Wednesday, March 3rd 2010

Industry Buzz & Snippets: 01/12/10

Ad Technology: Real time price changes reflected in banner ads. Consumer opinions online seen as curse, not gift. Commission Junction vets   [...]
Posted: Tuesday, January 12th 2010

Local Service Companies Intrigued by Pay Per Call

Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year. Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009,   [...]
Posted: Wednesday, December 16th 2009

Affiliates Ratchet Up Tech, Analytics

Several newly introduced applications promise to help affiliate marketers analyze their leads, track their site performance and close more deals. The tools - which incorporate more stepped-up technology and measurement than the industry uses now -  should provide a boost to this niche, which has been stymied by a lack of tech savvy and potentially helpful online ad strategies, w  [...]
Posted: Tuesday, November 17th 2009

Facebook Invites Charities into Experimental Gift Shop

At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund. The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts. "We are exploring ways for developers to use the Gift Shop to offer...virtual,   [...]
Posted: Monday, August 31st 2009

YouTube CTA Overlay Lets You Drive Users Elsewhere

Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite. Prior to this inclusion, advertisers that wished to drive users off YouTube had to include a link in the summary on the right-hand side of the video. TechCrunch   [...]
Posted: Tuesday, June 30th 2009

April's Top Ad Networks: Platform-A, Yahoo Lead Pack

AOL's Platform-A remains the top ad network in the US, reaching nearly 176.5 million US internet users, or 91.5% of the total audience, based on April ad-network rankings released by comScore, Inc, reports MarketingCharts. Platfor  [...]
Posted: Friday, May 22nd 2009

iPhone Brings Bounty to Pandora

Online streaming radio services, such as Last.fm and We7, have been hard-pressed to find a profit model that enables them to pass money to artists and record labels while remaining solvent themselves. But Pandora, a company that's profited primarily from advertising deals on its site, has found a new cash cow: the iPhone. According to CTO Tom Conrad (via TechCrunch), users now buy about a mi  [...]
Posted: Monday, May 11th 2009

MSFT Heaps Multimedia Ad Offerings Under Single Umbrella

Microsoft is integrating its sprawled multi-media ad network offerings into a single ad network unit, tailored to US clients. Labels consolidated under the Network include Drive PM, Windows Live, Office Live and XBOX Live, MSN, in-game ad network Massive and even partner sites like Facebook. The conglomo, dubbed Microsoft Media Network, shall empower advertisers to try-and-buy any of Microsoft's media ad offerings without having to keep track of different contacts. Invoices will also be unit  [...]
Posted: Tuesday, February 24th 2009

Oodle Raises Funding to Realize Dream of 'Social Classifieds'

Online classifieds firm Oodle raised $5.6 million in funding from its existing pool of investors: RedPoint Ventures, Greylock Partners, and JAFCO Ventures. The financing will go toward improving its product, expanding internationally and expanding its partner network, which already includes Wal-Mart, MySpace and Facebook. According to Geoff Yang, a partner at RedPoint, Oodle is further developing the concept of "social classifieds" -- a way to "uniquely combine commerce, social interactio  [...]
Posted: Wednesday, February 11th 2009

MSFT's 'Gaze' Eyes Snap.com Territory

Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze. Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched   [...]
Posted: Thursday, February 5th 2009

Google's Ad Server Market Share at 57%

Together, Google AdSense and Google-owned DoubleClick account for 57% of total ad server market share, while Microsoft and Yahoo lost significant share since March and together make up only 15% of the ad server market, according to an analysis by Attributor.   [...]
Posted: Wednesday, January 7th 2009

Neolane Deploys Campaigns from One Silo to Multiple Media

Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms. Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num  [...]
Posted: Monday, October 6th 2008

Platform-A Uses BidPlace to Sashay into Online Ad Exchange Market

AOL's Platform-A marks its foray in the online ad exchange space with BidPlace, a self-service marketplace exchange with an eye toward helping marketers better manage display campaigns, reports MediaBuyerPlanner. BidPlace launches in the first half of next year. The marketplace lets advertisers bid for CPM, CPC and CPA ads on AOL, across other partner sites, and across Platf  [...]
Posted: Wednesday, September 24th 2008

Marchex Conducts Local Ad Sales, Online Management for Barrington

Barrington Group LLC has agreed to sell its online lead packages and Business Profile Pages to clients via the Marchex local search and ad platform. Barrington ad sales reps shall continue to manage campaigns, but Marchex will help market and fulfill them among search, vertical and pertinent local websites. Existing Barrington advertisers may also buy branded Business Profile Pages, powered by Marchex. Online lead packages will be fulfilled on a budget basis: Marchex will manage the budget  [...]
Posted: Friday, September 12th 2008

Visa, Chase Pilot SMS Coupon Program

A pilot program in Phoenix delivers coupons via cell phone to Visa and Chase cardholders that sign up to receive them from select merchants, reports MediaBuyerPlanner. The text-message coupons are personalized to match the interests selected by Chase Visa cardholders, then sent using Visa's Mobile Platform. Coupons are redeemable in stores or online,   [...]
Posted: Thursday, September 4th 2008

Gorilla Nation Cares Enough to Brand the Very Best

Hallmark.com has chosen online ad representation firm Gorilla Nation to sell its ad inventory on an exclusive basis. Hallmark has focused primarily on its cross-media marketing programs, using online ad sales solely to augment marketers' offline efforts. The Gorilla Nation partnership is intended to give Hallmark's online advertising presence its own legs. The card company's user base is 63 percent female. Users spend an average of seven minutes per visit on the site, which serves 3.4 mill  [...]
Posted: Monday, August 11th 2008

Industry Buzz & Snippets: 7/1/08

Ad Networks and Analytics: Lyris has upgraded its HQ product for the marketing and ad industry. HQ for Agencies enables users to manage online marketing campaigns.Google Ad Planner was playfully blamed for yesterday's Google Analytics crash.Italian motorcycle vendor Duc  [...]
Posted: Tuesday, July 1st 2008

Yahoo Quits Microsoft, Scores Google Search Deal

Yahoo issued a statement announcing that talks with Microsoft about a liaison are over. Microsoft made an unsolicited takeover bid for Yahoo in February. Yahoo declined, setting off months of media drama between the two companies. In May, Microsoft raised its bid for Yahoo and made a final offer, which Yahoo   [...]
Posted: Friday, June 13th 2008

YouTube Sets Potentially Unreasonable Bar for Producer Ad Sales

More details were revealed on YouTube's sell-your-own-ad-space offer to video producers. "A source tells us YouTube is requiring that do-it-yourselfers sell ads for at least a $15 CPM [...] a lot less than the going rate for professional content," writes Silicon Alley Insider. However, any producers wishing to peddle their own ad space must commit to sell at least $10,000 -- $4500 of which  [...]
Posted: Tuesday, June 10th 2008