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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » ad technologies & vendors | 6 | 9 |
| » advertainment | 2 | 13 |
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| » biz buzz | 10 | 5 |
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| » campaigns & creatives of note | 1 | 14 |
| » co-op marketing & partnerships | 5 | 10 |
| » computers & tech | 1 | 14 |
| » consumer packaged goods | 2 | 13 |
| » CRM | 1 | 14 |
| » cross media | 1 | 14 |
| » demographics | 2 | 13 |
| » direct marketing | 2 | 13 |
| » domain names | 4 | 11 |
| » e-commerce | 7 | 8 |
| » email marketing | 3 | 12 |
| » entertainment | 7 | 8 |
| » Europe | 1 | 14 |
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| » legal, government & regulation | 3 | 12 |
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| » major account moves | 2 | 13 |
| » major brands | 8 | 7 |
| » major players news | 7 | 8 |
| » measurement & analytics | 1 | 14 |
| » mobile marketing | 2 | 13 |
| » multi-channel marketing | 4 | 11 |
| » online ad market | 7 | 8 |
| » pearls of wisdom | 1 | 14 |
| » people | 1 | 14 |
| » privacy | 1 | 14 |
| » publishing | 5 | 10 |
| » research & stats | 3 | 12 |
| » rich media | 4 | 11 |
| » search engine marketing | 5 | 10 |
| » Segmentation & Markets | 1 | 14 |
| » signs of what's to come | 4 | 11 |
| » spam & anti-spam | 1 | 14 |
| » syndication & RSS | 1 | 14 |
| » technical innovation | 3 | 12 |
| » text ads | 3 | 12 |
| » tools & software | 2 | 13 |
| » user experience | 2 | 13 |
| » viral marketing & social media | 2 | 13 |
| » weblog marketing | 2 | 13 |
| » women | 1 | 14 |
| » worst practices | 1 | 14 |
| » Youth | 1 | 14 |
- Showing 1 - 15 of 15
Industry Buzz & Snippets: 01/06/10
Media:
US Local News Network partners with LA Times on new site.
Analytics:
In wake of data mergers, hyper-targeting takes shape.
Search:
How to [...]
Posted: Wednesday, January 6th 2010
Local Service Companies Intrigued by Pay Per Call
Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year.
Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009, [...]
Posted: Wednesday, December 16th 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Clear Channel, MovieTickets.com Liaise to Target Radio Sites
Clear Channel Radio's chosen online movie ticket firm MovieTickets.com as its exclusive online movie ticketing partner.
The deal enables Clear Channel Radio to offer online ticketing services across its network of radio station websites, reports MediaBuyerPlanner.
Ticket buyers that search for movies and show times at Clear Channe [...]
Posted: Monday, December 15th 2008
Platform-A Uses BidPlace to Sashay into Online Ad Exchange Market
AOL's Platform-A marks its foray in the online ad exchange space with BidPlace, a self-service marketplace exchange with an eye toward helping marketers better manage display campaigns, reports MediaBuyerPlanner.
BidPlace launches in the first half of next year. The marketplace lets advertisers bid for CPM, CPC and CPA ads on AOL, across other partner sites, and across Platf [...]
Posted: Wednesday, September 24th 2008
Amazon Snaps Up Book-Lover SocNet Shelfari
Amazon.com has acquired social library network Shelfari for an undisclosed amount.
Shelfari lets users showcase books they've read on virtual bookshelves. Books can be reviewed and discussed among "friends," which occasionally form on-site reading groups. Some months ago, Shelfari also made it possible to embed virtual bookshelves onto other websites.
In addition to all that, Shelfari users now have the option of purchasing books they l [...]
Posted: Wednesday, August 27th 2008
Gorilla Nation Cares Enough to Brand the Very Best
Hallmark.com has chosen online ad representation firm Gorilla Nation to sell its ad inventory on an exclusive basis.
Hallmark has focused primarily on its cross-media marketing programs, using online ad sales solely to augment marketers' offline efforts. The Gorilla Nation partnership is intended to give Hallmark's online advertising presence its own legs.
The card company's user base is 63 percent female. Users spend an average of seven minutes per visit on the site, which serves 3.4 mill [...]
Posted: Monday, August 11th 2008
Yahoo Quits Microsoft, Scores Google Search Deal
Yahoo issued a statement announcing that talks with Microsoft about a liaison are over.
Microsoft made an unsolicited takeover bid for Yahoo in February. Yahoo declined, setting off months of media drama between the two companies.
In May, Microsoft raised its bid for Yahoo and made a final offer, which Yahoo [...]
Posted: Friday, June 13th 2008
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
NBCU Hits College Kids with The University Network
The University Network, which reaches over 200 college campuses, has tapped NBCU to provide content and serve ads to its audience, reports MediaBuyerPlanner.
The effort, dubbed "NBC on Campus," arrives in tangent with NBCU's first digital up-front presentation. Its relationship with The University Network will [...]
Posted: Wednesday, January 16th 2008
Nikon Goes New Media, Sponsors DRM-Free Music
To promote its "support of music and music culture," Nikon has become an inaugural sponsor for RCRD LBL.
RCRD LBL is an online music label that proffers sponsor-supported MP3s at no cost to the consumer.
It is the result of a joint venture between founder Peter Rojas of Engadget and Downtown Records, which signed the band Gnarls Barkley.
[...]
Posted: Thursday, November 15th 2007
Sports Illustrated, TAKKLE Deepen Friendly Ties
TAKKLE.com and Sports Illustrated (SI) have just formalized a closer agreement with SI's decision to purchase a minority stake in the social networking site. The pair have been cross-promoting since late 2006.
TAKKLE focuses on high school athletes, a savory demographic for Sports Illustrated, the longtime high school sports publication owned by Time, Inc.
The investment adds financial weight to a partnership that initially consisted of TAKKLE providing online nominations and hi [...]
Posted: Tuesday, July 24th 2007
Brightcove Takes on YouTube; Bows Ad, Syndication Networks
Online video solutions firm Brightcove on Monday launched a consumer-destination site in an effort to compete with video-sharing sites such as YouTube, as well as an advertising network and syndication marketplace.
The Brightcove consumer site offers many clips by content providers that offer their content online with Brightcove's help; it also offers video web searc [...]
Posted: Monday, October 30th 2006
Local Ads Come to ABC Online Shows
The Walt Disney Company has come to an agreement with local ABC television affiliates to add local advertisements to the network's online shows.
Episodes of ABC series such as Desperate Housewives and Lost can be viewed with an ad-supported broadband video player that Disney will make available for download later this month, Reuters [...]
Posted: Thursday, September 14th 2006
TV Stations See Online Revenue Driving Offline Revenue
Television Week: Spinning Web Into Profits
Television station management see their online offerings as a means to increase on air revenue. That is the stated conclusion in a new Borrell Associates study to be released this week.
TV stations generated $72 million in online revenue last year from local advertisers and those surveyed say they have used that relationshi [...]
Posted: Tuesday, June 24th 2003
- Showing 1 - 15 of 15