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Local Service Companies Intrigued by Pay Per Call

Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year. Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009,   [...]
Posted: Wednesday, December 16th 2009

Neolane Deploys Campaigns from One Silo to Multiple Media

Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms. Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num  [...]
Posted: Monday, October 6th 2008

Online Lead-Gen Delivers, but Can Be Better Used

The majority of company respondents (82 percent) and agency respondents (85 percent) expect online lead generation to be more important to their own or their clients' organizations over the next 12 months, according to research by E-consultancy and Clash-Media -- via MarketingCharts.   [...]
Posted: Tuesday, June 17th 2008

IAB Lends Helping Hand to Small Online Publishers

The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising." Any publisher that vends ads directly, indirectly or through a third-party network may join the IAB Small Publisher network, provided they make less than $1 million in annual revenue. The introductory rate is $500 per year. Interested publishers may   [...]
Posted: Wednesday, June 11th 2008

Pontiflex Nets $2.5M in Series A Funding

Cost-per-lead (CPL) firm Pontiflex has generated $2.5 million in a Series A funding round led by Greenhill SAVP and New Atlantic Ventures. The firm aims to bring transparency to lead generation in online advertising. Pontiflex enables advertisers and publishers to connect on its website. Users may create, optimize and track   [...]
Posted: Wednesday, April 30th 2008

How To: Deploying and Managing Effective Online Lead-Gen Campaigns

Marketers are under significant pressure to generate trackable ROI on online ad campaigns. This isn't easy when most online media charge for impressions or clicks, which may never convert to leads. Cost-per-lead (CPL) campaigns enable marketers to pay solely for leads. And while online lead-gen is stigmatized – mostly for   [...]
Posted: Wednesday, April 9th 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

Affiliate Marketing Drove £3B in UK Sales in 2007

The UK market for affiliate marketing grew an estimated 45 percent in 2007, taking the total value of online sales generated by this channel in 2007 to more than £3 billion, according to research published in E-consultancy's Affiliate Marketing Networks Buyer's Guide, reports MarketingCharts. The £3.13 billion total for 2007, co  [...]
Posted: Wednesday, January 30th 2008

Despite FTC Flak, Forbes Experiments with Lead Gen

Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet. Forbes.com signed a deal with lead gen service   [...]
Posted: Thursday, November 1st 2007

IAB and Lead Generation Committee Release Best Practices for Lead Generation

The Lead Generation Committee and the Interactive Advertising Bureau (IAB) have today released the Lead Generation Data Transfer Best Practices. At the most practical level, the document will help standardize the transfer and reception of data between advertisers and lead generators. Two major considerations served as guidelines for the final product: Security - lead generation data should be encrypted  [...]
Posted: Wednesday, August 15th 2007

Online B2C Lead Gen Bests Offline

Almost half of marketers - some 47 percent - say their businesses are not effectively exploiting online lead generation as a way of growing their B2C business, according to a survey of internet marketers by E-consultancy and Clash-Media. Four out of five online marketers (82 percent) see online lead generation as a gro  [...]
Posted: Thursday, April 19th 2007

E-tailers' Affiliate Programs Slowing Down

Fewer online retailers now have large numbers of affiliates - sites that drive traffic and sales to those retailers' e-commerce sites - but the efficiency of affiliate marketing has increased. Just 9 percent of retailers now have 10,000 or more affiliates, a significant drop from the 15 percent last year; on the other hand, 37 percent of retailers now have 500 or fewer affiliates, up from last year's 24 percent, wr  [...]
Posted: Tuesday, January 30th 2007

Shop.org Launches Cyber-Monday Deals Site

Shop.org, which invented the term "Cyber Monday," has now launched a site that features the best deals online on the Monday after Thanksgiving. The site, www.cybermonday.com, will feature holiday deals and promotions from nearly 400 retailers for Monday, Nov. 27, and throughout the holiday season, DMNews reports. Some of the major retailers featured are Nordstrom, Barnes & N  [...]
Posted: Tuesday, November 21st 2006

Visual Search Engine Like.com Launched

Visual computing firm Riya on Wednesday launched Like.com, a visual search engine that allows consumers to search for products by appearance rather than just text, via a collection of celebrity fashion photos. Riya's "Likeness Search" makes it easier to find hard-to-describe items online, the company said. When a user clicks on a photo of an item, Like.com will compare that item's shape, color and texture to millions o  [...]
Posted: Wednesday, November 8th 2006

Zango to Pay $3 Million, Settles FTC Charges

The former 180solutions, one of the world's largest distributors of adware, and its two principals have agreed to settle Federal Trade Commission charges that they used unfair and deceptive methods to get consumers to download adware and then obstructed their efforts to remove it. Zango's settlement with the FTC bars future downloads of Zango's adware without consumers' consent, requires Zango to provide a way for consu  [...]
Posted: Friday, November 3rd 2006

Coded for Online Promotion

Code promotions, like so many other traditional marketing tactics, are being transformed by the web. Code-centric promotions, a mainstay of Madison Avenue, go back to the 1930's, and major marketers like Cadbury Schweppes, Coca-Cola, DaimlerChrysler, Hershey and PepsiCo are still sponsoring elaborate campaigns centered on promotional codes, which are redeemable for prizes or for entry into sweepstakes. But consumers now redeem codes by going online, to dedicated websites,   [...]
Posted: Thursday, August 24th 2006

Amazon Launches Toy, Baby Stores

After a long legal battle with Toys 'R' Us, Amazon.com announced Wednesday that it has opened its new toy and baby stores, having severed its contract with Toysrus.com, reports CNNMoney.com. A March court decision allowed Toys 'R' Us to set up its own e-co  [...]
Posted: Thursday, July 6th 2006

Google Testing Cost-per-Action Ads

Google is testing cost-per-action ads according to an email that Google sent out yesterday (Wednesday) to some AdSense publishers, reports Bloomberg News, citing an initial report in the SeekingAlpha blog by David Jackson. "You get paid whenever a site visitor clicks on the ad on your   [...]
Posted: Thursday, June 22nd 2006

DMA Issues Affiliate and Ad Network Guideline

Some big marketers, relatively new to online marketing, have had their ads served via spyware-generated pop-ups, junk websites and other unseemly media, writes ClickZ; so, in an effort to end affiliate marketing practices and ad network buys that undermine brand, the Direct Marketing Association (DMA) has released relevant best practices guidelines. "The Federal Trade Commission had talked to us s  [...]
Posted: Wednesday, June 21st 2006

Commission Junction Reins in Affiliates, Appeases Advertisers

Affiliate network Commission Junction (a division of ValueClick) today announced its decision to change its fundamental link structure - the means through which affiliates send traffic to advertisers - from HTML to Java script, writes Jeff Molander on Thoug  [...]
Posted: Thursday, May 25th 2006