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Miva May Be up for Grabs

Online marketing firm Miva, formerly known as FindWhat.com, said it has hired Deutsche Bank Securities to help it explore strategies to boost its share price, including a possible sale of the company, as well as selling securities, selling assets, recapitalizing, or  [...]
Posted: Wednesday, January 11th 2006

Edelman on Affiliate Marketing, Spyware/Adware

Harvard PhD candidate and anti-spyware crusader Ben Edelman was recently interviewed by Jeff Molander on the subject of affiliate marketing and spyware/adware. He discusses the "big issues," says Molander, as we head into 2006: Are affiliate networks' quality-assurance teams effective (assuming they have them)? What should networks be doing to protect advertisers? Will we see marketers'/advertisers' being indemnified by affiliate networks as new networks spring up and clients revolt? What should  [...]
Posted: Thursday, January 5th 2006

Think Partnership Announces Restatements

CGI Holding Corporation, d/b/a Think Partnership Inc., announced that it has amended and restated its previously issued audited consolidated financial statements and other financial information for 2003 and 2004, and various unaudited consolidated quarterly financial statements, including March 31 and June 30 2005 (  [...]
Posted: Tuesday, January 3rd 2006

Double Whammy: DirecTV to Pay $10.4 MM in Fines

The FTC has levied on DirecTV a fine 10 times greater than any other penalties related to the do-not-call law. The satellite TV provider was charged with not sufficiently overseeing the contractors it used to sell its services, reports AdAge (vi  [...]
Posted: Friday, December 16th 2005

Experian, as Expected, Indeed Grabs PriceGrabber

As expected, privately held comparison-shopping site PriceGrabber.com has been bought by GUS Plc's Experian division, reports InternetNews. The purchase price was $485 million  [...]
Posted: Thursday, December 15th 2005

Commission Junction, Azoogle Get Ready to Rumble

Having given the boot to affiliate and potential rival Azoogle, ValueClick's Commission Junction has circulated a note to its advertisers claiming AzoogleAds is "non-compliant" with its code of conduct, writes Jeff Molander of ThoughtShapers.com. CJ claims it "has identified a series of isolated violations with Azoogle," saying "given the nature of their sub affiliate business model, Azoogl  [...]
Posted: Thursday, December 15th 2005

Marketing Drives Holiday E-tail Traffic, Conversions, Revenue Growth

Online marketing campaigns - email, paid search, affiliate marketing, banner ads and shopping comparison-site placements - have played a larger role than usual in shaping shopper behavior early in the holiday season, according to Coremetric's LIVEmark Index benchmark data. The number of visits to retail sites driven by online marketi  [...]
Posted: Thursday, December 8th 2005

Experian Reportedly Grabbing PriceGrabber

Rumors are circulating in the blogosphere that Experian will be acquiring comparison-shopping service PriceGrabber, according to a post in Revenews by David Lewis, who referred to the possibility of such a sale back in June. Lewis points out that Experian Interactive's network (Experian Consumer Direct, MetaReward, Affiliate Fuel, LowerMyBills.com, ConsumerI  [...]
Posted: Wednesday, December 7th 2005

Direct Revenue to Clean up Act with Behavioral Network

Adware firm Direct Revenue, hoping to build a better reputation, is forswearing pop-up ads and is instead building a behavioral marketing network, to be launched in 1Q06, as Claria has done, reports ClickZ. It is developing a new adware product that will be compliant with TRUSTe's recently announced Trusted Download effort and will build a user base   [...]
Posted: Monday, November 28th 2005

FTC Holds Sites Responsible for Affiliates' Actions

The recent settlement of a CAN-SPAM complaint implies liability by companies for the actions of their affiliates, writes ClickZ, pointing to a requirement by the Federal Trade Commission (FTC), backed by a U.S. District Court in Nevada, that several porn sites keep detailed records on affiliate marketers, obtaining a name, address and working phone number for each affiliate and sub-affiliate. Also, seven days before a campaign launche  [...]
Posted: Friday, November 18th 2005

Think Takes Controlling Stake in Contextual Company

Think Partnership, which owns SEM firm WebSourced, will acquire a majority stake in Crystal Reference Systems, a division of which - Crystal Semantics - uses statistical algorithms to bring contextual relevance to ads targeted on a web page, writes ClickZ. It analyzes all the words on a web page, not just keywords, to figure out its context and meaning. This "Sense Engine," as Crystal calls it, can be used by Think's WebSourced and pe  [...]
Posted: Friday, November 18th 2005

PPC Favored, Though Clicks Fewer, Cost Higher

An annual reader survey by MarketingSherpa has found that marketers are happier with paid search advertising results than they were a year ago, writes eMarketer. Some 43 percent of readers considered PPC ad results were "very effective," compared with 34 percent, who considered them "very good" in July 2004. However, respondents said that click rates had fallen, from three percent in 2004 to 2.6 percent in 2005; they also reported that   [...]
Posted: Monday, October 3rd 2005

U.K. Affiliate Market to Double, Surpass 1B Pounds

Sales generated for e-commerce businesses by U.K. affiliates in 2005 are expected to double year over year - the second year in a row - and account for 1.1-1.35 billion pounds in sales for merchant partners in 2005, up from around 600 million pounds in 2004, according to a new E-consultancy report titled Affiliate Marketing Networks - A Buyer's Guide. That growth surpasses the rates for both online adverti  [...]
Posted: Friday, September 23rd 2005

Japan Portal Buys LinkShare, Takes on Yahoo in U.S.

In its first foray into the U.S., Japanese portal Rakuten - which operates top-ranked sites for online shopping, travel, golf reservations, community, and greeting cards - is slated to acquire affiliate marketing firm LinkShare for $425 million in cash. It is the Tokyo-based company's largest deal to date, writes ClickZ. The deal is expected to close in 4-6 weeks. LinkShare will operate as a wholly owned subsidiary of Rakuten, and its   [...]
Posted: Wednesday, September 7th 2005

Think to Proceed: On Second Thought, Let's Not

Think Partnership, formerly CGI Holding Corp., said it won't acquire search marketing firm Proceed Interactive because it did not fulfill conditions of the merger agreement, likely the restatement of Proceed's earnings, in the form of audited financial statements, to have been delivered to Think before August 31, reports ClickZ. Think also ended its month-old merger agreement with offline affinity marketer Member's Edge, saying it was   [...]
Posted: Friday, September 2nd 2005

ValueClick to Buy Fastclick, Create Ad Colossus

ValueClick said Thursday it had agreed to acquire Fastclick in a stock swap valued at about $214 million, giving ValueClick access to Fastclick's advertising network of more than 9,000 third-party websites reaching over 112 million U.S. users, reports the AP. Fastlick's ad network served 27 billion impressions last   [...]
Posted: Friday, August 12th 2005

Firms Charged for Affiliate Spam Hawking Porn

The Federal Trade Commission (FTC) has charged seven companies with violating anti-porn provisions of the CAN-SPAM Act because of actions taken by their marketing affiliates, the commission announced yesterday, writes ClickZ. The firms didn't directly spam consumers but operated affiliate programs in which others sent spam on their behalf, the FTC said. Four companies have agreed to pay a total of nearly $1.2 million to settle, and at  [...]
Posted: Thursday, July 21st 2005

Commission Junction Bows Program for Top-Performing Affiliates

ValueClick's Commission Junction plans to launch its CJ Performer program today for top-performing affiliates, providing them enhanced support, additional resources and greater recognition in CJ's network, ClickZ reports. It will invite about 200 among its 70,000 affiliates to join, including Upromise, Shopping.com, and Mezi Media. Advertisers will now more easily be able to find top performers. The new program is likely intended to lu  [...]
Posted: Monday, July 11th 2005

Top 10 U.S. Unsubscribe Violators Listed

UnsubCentral and LashBack yesterday released a list of the top 10 U.S. "Unsubscribe Violators" - marketers and advertisers whose suppression lists have been misused, resulting in more email from more sources after consumers have opted out. The Can-Spam Act requires gives advertisers 10 business days to stop sending commercial email messages to consumers who opt out by unsu  [...]
Posted: Friday, June 3rd 2005

Yahoo Launches Europe Marketing Push

Yahoo Europe has selected online marketer TradeDoubler to manage its affiliate marketing, campaigns, ad-serving and site tracking, with the aim of driving quality traffic and large volumes of leads to Yahoo's European sites, NetImperative writes. The pan-Europe agreement will include Overture (Yahoo Search) and shopping comparison service Kelkoo, owned by Yahoo. Yahoo plans to use TradeDoubler's solutions to manage and run   [...]
Posted: Friday, May 27th 2005