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Facebook Invites Charities into Experimental Gift Shop

At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund. The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts. "We are exploring ways for developers to use the Gift Shop to offer...virtual,   [...]
Posted: Monday, August 31st 2009

YouTube CTA Overlay Lets You Drive Users Elsewhere

Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite. Prior to this inclusion, advertisers that wished to drive users off YouTube had to include a link in the summary on the right-hand side of the video. TechCrunch   [...]
Posted: Tuesday, June 30th 2009

iPhone Brings Bounty to Pandora

Online streaming radio services, such as Last.fm and We7, have been hard-pressed to find a profit model that enables them to pass money to artists and record labels while remaining solvent themselves. But Pandora, a company that's profited primarily from advertising deals on its site, has found a new cash cow: the iPhone. According to CTO Tom Conrad (via TechCrunch), users now buy about a mi  [...]
Posted: Monday, May 11th 2009

Google Tests Ads on iPhone Apps

VentureBeat has confirmed that Google is testing an ad program on Urbanspoon, an iPhone application that introduces local restaurants to users; and Backgrounds, a mobile wallpaper directory. The ads are text-based and feature one company at a time, just below the browser bar. Clicking on it guides users to information about the advertiser; or, in some cases,   [...]
Posted: Wednesday, March 18th 2009

Affiliates: Commission, Product & Brand Most Crucial

The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts   [...]
Posted: Thursday, November 20th 2008

Industry Buzz & Snippets: 7/1/08

Ad Networks and Analytics: Lyris has upgraded its HQ product for the marketing and ad industry. HQ for Agencies enables users to manage online marketing campaigns.Google Ad Planner was playfully blamed for yesterday's Google Analytics crash.Italian motorcycle vendor Duc  [...]
Posted: Tuesday, July 1st 2008

NBCU Hits College Kids with The University Network

The University Network, which reaches over 200 college campuses, has tapped NBCU to provide content and serve ads to its audience, reports MediaBuyerPlanner. The effort, dubbed "NBC on Campus," arrives in tangent with NBCU's first digital up-front presentation. Its relationship with The University Network will   [...]
Posted: Wednesday, January 16th 2008

Nikon Goes New Media, Sponsors DRM-Free Music

To promote its "support of music and music culture," Nikon has become an inaugural sponsor for RCRD LBL. RCRD LBL is an online music label that proffers sponsor-supported MP3s at no cost to the consumer. It is the result of a joint venture between founder Peter Rojas of Engadget and Downtown Records, which signed the band Gnarls Barkley.   [...]
Posted: Thursday, November 15th 2007

Sports Illustrated, TAKKLE Deepen Friendly Ties

TAKKLE.com and Sports Illustrated (SI) have just formalized a closer agreement with SI's decision to purchase a minority stake in the social networking site. The pair have been cross-promoting since late 2006. TAKKLE focuses on high school athletes, a savory demographic for Sports Illustrated, the longtime high school sports publication owned by Time, Inc. The investment adds financial weight to a partnership that initially consisted of TAKKLE providing online nominations and hi  [...]
Posted: Tuesday, July 24th 2007

On Quest for Sponsors, Ocean Racing Opens to Internet

S360S has just launched a new marketing website geared toward those that would like to sponsor competitive events in ocean racing, according to a release from the company. Images of the races, and associated brands, are broadcast from boats via satellite and streamed across the Internet for public access. Sponsors can choose from a number of platforms, and brands are welcome to interact directly with racers. Sponsors and VIP g  [...]
Posted: Tuesday, July 10th 2007

Shop.org Launches Cyber-Monday Deals Site

Shop.org, which invented the term "Cyber Monday," has now launched a site that features the best deals online on the Monday after Thanksgiving. The site, www.cybermonday.com, will feature holiday deals and promotions from nearly 400 retailers for Monday, Nov. 27, and throughout the holiday season, DMNews reports. Some of the major retailers featured are Nordstrom, Barnes & N  [...]
Posted: Tuesday, November 21st 2006

Coded for Online Promotion

Code promotions, like so many other traditional marketing tactics, are being transformed by the web. Code-centric promotions, a mainstay of Madison Avenue, go back to the 1930's, and major marketers like Cadbury Schweppes, Coca-Cola, DaimlerChrysler, Hershey and PepsiCo are still sponsoring elaborate campaigns centered on promotional codes, which are redeemable for prizes or for entry into sweepstakes. But consumers now redeem codes by going online, to dedicated websites,   [...]
Posted: Thursday, August 24th 2006

Service Fights Web Trademark Abuse

Marketers' growing concern with the use of their trademarks online by their own web marketing partners and affiliates has given rise to a new service. The ProtectMyMark service from Molander & Associates attempts to help marketers combat the misuse and abuse of trademarks online, helping find, correct and thereafter monitor for such behavior. The service helps marketers recover fees collected but no  [...]
Posted: Thursday, August 24th 2006

Study: Adware Ads Marketers' Fault, Not Intermediaries'

Most pop-ups served by nuisance adware programs can be traced directly to marketers - not intermediaries - according to a new study. Marketers are apparently directly responsible for more than half of pop-ups and other online advertising through adware, reducing the level of plausible deniability regarding their direct connection to the much-despised medium, reports the Associated Press, citing a study by the nonprof  [...]
Posted: Thursday, August 10th 2006

Brand Search Queries Still Taking Users to Competitors

Some 85 percent of searchers using a brand name as a query reach that brand's website - but search results sidetrack the remaining 15 percent to the sites of competitors, affiliates and comparison shopping engines, writes ClickZ. It cites a new study from Hitwise, which noted that 75 of the most popular 100 searches in February involved trademarked brand names - up 17 percent from February of last year. Queries containing a  [...]
Posted: Monday, April 17th 2006

Marketing Drives Holiday E-tail Traffic, Conversions, Revenue Growth

Online marketing campaigns - email, paid search, affiliate marketing, banner ads and shopping comparison-site placements - have played a larger role than usual in shaping shopper behavior early in the holiday season, according to Coremetric's LIVEmark Index benchmark data. The number of visits to retail sites driven by online marketi  [...]
Posted: Thursday, December 8th 2005

Retailers Say Amazon Placement Works

Internet Retailer: Lands’ End lures new customers through Amazon Stores hopping onto Amazon.com's tab bar may have been seen as having admitting defeat in their own, independent e-commerce efforts, but results are showing that companies like Lands' End are reaping massive customer acquisition benefits from the Amazon traffic spigot. Roughly half of the customers coming from Amazon are completely new or reactivated customers.   [...]
Posted: Tuesday, April 13th 2004

BeFree Name Nixed Under CommissionJunction

ClickZ: ValueClick Affiliate Marketers Unite Under One Brand CommissionJunction's brand proved the strongest, providing the public face under which ValueClick will consolidate its affiliate marketing brands. BeFree, another recent acquisition, will be consolidated under the name. Core technologies will also be made consistent across the ValueClick properties.   [...]
Posted: Wednesday, March 24th 2004

Trademarks Used as Leverage Against Affiliates

CNET: Trademarks cast shadow on paid search After eBay's drastic action of forbidding search engine advertisers from using its trademarks (and, seemingly, other commonly-used words) in advertising their eBay-related products, other brands are now wondering what they should do about allowing affiliates to use their names in contextual ads. CNET covers the story of Netflix's evolution from encouraging affiliate advertise  [...]
Posted: Wednesday, August 20th 2003

Teachers Featured in Three Email Case Studies

ClickZ: Targeting Teachers: Three B2B E-Mail Case Studies In reaching teachers, study guides are the "incentive of choice" to get classroom instructors to open and respond to email messages. Three brands - History Channel, Polaroid and Boston's Museum of Science - provide case study fodder for this niche group.   [...]
Posted: Thursday, August 14th 2003