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Do’s and Don’ts for Affiliate Marketers

There is seemingly no end to the growing number of options available to people or companies that wish to join the ranks of affiliate marketers. To name just a few that have emerged within the last few weeks: The FastPencil authoring and publishing service has introduced an affiliate marketing program for community sites or blogs focused on authoring and publishing;  Guard Dog has  [...]
Posted: Wednesday, March 3rd 2010

Local Service Companies Intrigued by Pay Per Call

Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year. Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009,   [...]
Posted: Wednesday, December 16th 2009

Millennials Fuel 19% Jump in Loyalty-Program Participation

Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).   [...]
Posted: Friday, July 10th 2009

April's Top Ad Networks: Platform-A, Yahoo Lead Pack

AOL's Platform-A remains the top ad network in the US, reaching nearly 176.5 million US internet users, or 91.5% of the total audience, based on April ad-network rankings released by comScore, Inc, reports MarketingCharts. Platfor  [...]
Posted: Friday, May 22nd 2009

Google's Ad Server Market Share at 57%

Together, Google AdSense and Google-owned DoubleClick account for 57% of total ad server market share, while Microsoft and Yahoo lost significant share since March and together make up only 15% of the ad server market, according to an analysis by Attributor.   [...]
Posted: Wednesday, January 7th 2009

Affiliates: Commission, Product & Brand Most Crucial

The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts   [...]
Posted: Thursday, November 20th 2008

Online Lead-Gen Delivers, but Can Be Better Used

The majority of company respondents (82 percent) and agency respondents (85 percent) expect online lead generation to be more important to their own or their clients' organizations over the next 12 months, according to research by E-consultancy and Clash-Media -- via MarketingCharts.   [...]
Posted: Tuesday, June 17th 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

SuperPages Partners with Local Online Directory Network

Marketers that buy pay-per-click and pay-per-call ads on Superpages.com can also opt for inclusion into Marchex's network of local online directories. This is part of a new relationship between the companies. According to ClickZ, placements will occur via Enhance Interactive, Marchex's ad network. Marchex publishes 150,000 local sites featuring business listings and customer reviews. The company says   [...]
Posted: Wednesday, January 30th 2008

Affiliate Marketing Drove £3B in UK Sales in 2007

The UK market for affiliate marketing grew an estimated 45 percent in 2007, taking the total value of online sales generated by this channel in 2007 to more than £3 billion, according to research published in E-consultancy's Affiliate Marketing Networks Buyer's Guide, reports MarketingCharts. The £3.13 billion total for 2007, co  [...]
Posted: Wednesday, January 30th 2008

Affiliate Marketing Swells in UK, 78% of Brands to Increase Spend

Affiliate marketing in the UK has been growing - and will continue to grow - in the next few years, per a survey from E-consultancy sponsored by buy.at, a UK-based affiliate network, writes MarketingCharts. Some 78 percent of respondents (239 merchants "working in the UK for a c  [...]
Posted: Tuesday, September 25th 2007

Online B2C Lead Gen Bests Offline

Almost half of marketers - some 47 percent - say their businesses are not effectively exploiting online lead generation as a way of growing their B2C business, according to a survey of internet marketers by E-consultancy and Clash-Media. Four out of five online marketers (82 percent) see online lead generation as a gro  [...]
Posted: Thursday, April 19th 2007

E-tailers, Affiliates: Non-U.S. Sales Still a Problem

Retailers and affiliates doing business online are unable to tap into markets outside the U.S. because of logistical problems or the expenses associated with shipping, according to a study cited by Internet Retailer. The World Market Express survey of attendees at the recent retail e-commerce affiliate conference (Affiliate Summit West) found that while most - 87 percent - would like to be able to business out  [...]
Posted: Thursday, February 22nd 2007

Online Marketers Spill Beans on Best, Worst Tactics

Online marketers rated what tactics worked best - and worst - in 2006 and those that they plan to focus on, and spend money on, this year, writes eMarketer, citing a yearend 2006 study by MarketingSherpa and ad:tech. The ad:tech early-adopte  [...]
Posted: Friday, February 2nd 2007

Click Fraud Index: Year-High Levels in Q4

Fourth-quarter click-fraud data from Click Forensics showed that click fraud increased to the highest levels for the year, reaching 14.2 percent (industry average), compared with 13.8 percent for Q3, 14.1 percent for Q2 and 13.7 percent for Q1 (via Search Engine Land).   [...]
Posted: Wednesday, January 31st 2007

E-tailers' Affiliate Programs Slowing Down

Fewer online retailers now have large numbers of affiliates - sites that drive traffic and sales to those retailers' e-commerce sites - but the efficiency of affiliate marketing has increased. Just 9 percent of retailers now have 10,000 or more affiliates, a significant drop from the 15 percent last year; on the other hand, 37 percent of retailers now have 500 or fewer affiliates, up from last year's 24 percent, wr  [...]
Posted: Tuesday, January 30th 2007

Anti-Spyware Tools Gobble up Advertisers' Cookies

A new study details the effect of 11 spyware-tracking programs on advertisers' cookies, and finds that Google's cookies evaded all challengers. The soon-to-be-released study from independent researcher Ben Edelman details the ability of 11 spyware-tracking programs to detect cookies from 50 different ad systems, ClickZ writes. Six of the programs targeted Yahoo's pay-per-click ad conversion tracking cookies, for example.   [...]
Posted: Friday, September 15th 2006

Study: Adware Ads Marketers' Fault, Not Intermediaries'

Most pop-ups served by nuisance adware programs can be traced directly to marketers - not intermediaries - according to a new study. Marketers are apparently directly responsible for more than half of pop-ups and other online advertising through adware, reducing the level of plausible deniability regarding their direct connection to the much-despised medium, reports the Associated Press, citing a study by the nonprof  [...]
Posted: Thursday, August 10th 2006

BlogKits, Bought by Forge, Bows Performance Marketing Network

Global performance marketing firm Forge Corporation Ltd. has acquired the BlogKits blogging network and is launching the first performance-marketing network built for bloggers, the company announced. BlogKits, intended to help match bloggers with advertisers, was acquired from Jim Kukral - recently appointed to Forge as the VP of branding and marketing. He will be respons  [...]
Posted: Friday, July 14th 2006

Brand Search Queries Still Taking Users to Competitors

Some 85 percent of searchers using a brand name as a query reach that brand's website - but search results sidetrack the remaining 15 percent to the sites of competitors, affiliates and comparison shopping engines, writes ClickZ. It cites a new study from Hitwise, which noted that 75 of the most popular 100 searches in February involved trademarked brand names - up 17 percent from February of last year. Queries containing a  [...]
Posted: Monday, April 17th 2006