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Amazon Pulls Plug on Paid Search Associates' Fees

As of May 1, 2009, web retail giant Amazon will cease paying referral fees to Associates that use pay-per-click programs on search engines to send traffic to amazon.com, amazon.ca or endless.com. The news was covered in the Amazon Associates FAQ section and is a permanent change. According to Amazon, the decision was made after an overall review of how the company invests its advertising resources. Only Associates   [...]

Affiliates: Commission, Product & Brand Most Crucial

The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts   [...]

eBay Woos Power Sellers, Punishes the Baddies

EBay is introducing price changes and tighter sales standards designed to keep quality sellers, boost customer service, and revive growth. Listing fees across the board will be reduced to drive sellers to list a higher number of items and use pictures more often, reports Reuters. In the US, the change will come February 20 for both auction and fixed-price ite  [...]

SuperPages Partners with Local Online Directory Network

Marketers that buy pay-per-click and pay-per-call ads on Superpages.com can also opt for inclusion into Marchex's network of local online directories. This is part of a new relationship between the companies. According to ClickZ, placements will occur via Enhance Interactive, Marchex's ad network. Marchex publishes 150,000 local sites featuring business listings and customer reviews. The company says   [...]

IAB and Lead Generation Committee Release Best Practices for Lead Generation

The Lead Generation Committee and the Interactive Advertising Bureau (IAB) have today released the Lead Generation Data Transfer Best Practices. At the most practical level, the document will help standardize the transfer and reception of data between advertisers and lead generators. Two major considerations served as guidelines for the final product: Security - lead generation data should be encrypted  [...]

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eBay Launches Instant-Purchase Service

eBay on Monday said it is launching its instant-purchasing service - eBay Express - intended to attract traditional e-commerce shoppers who want to buy immediately rather than bid on online auctions, reports Reuters. The site went public over the weekend and features 10 million items for sale from the existing base of eBay sellers. The U.S. ver  [...]

Amazon to Launch Contextual Ad Network with Affiliates

E-commerce giant Amazon.com is testing an AdSense-like online advertising program to distribute third-party contextual ads to its network of affiliates, reports ClickZ. Though Amazon has confirmed the program, in beta testing since January 27, a spokesperson wouldn't say who is providing the ads; he did say that Amazon and its affiliates would receive a share of revenues from click-throughs. Various providers distribute contextually ta  [...]