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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Panda Targets Thin Affiliates
Affiliate sites have been impacted by Google's Panda algorithm changes, perhaps even more so than direct or parent sites. A thin affiliate—defined by Search Engine Watch as an affiliate site that doesn't produce valuable online content--is particularly in Google's sites right now, SEW says.
Some markers to watch for, it advises:
Any site with many visitors that [...]
Posted: Monday, December 12th 2011
Industry Buzz & Snippets: 01/06/10
Media:
US Local News Network partners with LA Times on new site.
Analytics:
In wake of data mergers, hyper-targeting takes shape.
Search:
How to [...]
Posted: Wednesday, January 6th 2010
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Google's Ad Server Market Share at 57%
Together, Google AdSense and Google-owned DoubleClick account for 57% of total ad server market share, while Microsoft and Yahoo lost significant share since March and together make up only 15% of the ad server market, according to an analysis by Attributor.
[...]
Posted: Wednesday, January 7th 2009
Affiliates: Commission, Product & Brand Most Crucial
The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts [...]
Posted: Thursday, November 20th 2008
Google Rebrands Performics Affiliate Network, Retires AdSense Referrals
Google quietly rebranded its Performics Affiliate Network, reports John Battelle's Searchblog.
The service, which Google inherited with the DoubleClick buy, is now called the Google Affiliate Network.
And in news that did merit an announcement from Google, [...]
Posted: Tuesday, July 1st 2008
Online Lead-Gen Delivers, but Can Be Better Used
The majority of company respondents (82 percent) and agency respondents (85 percent) expect online lead generation to be more important to their own or their clients' organizations over the next 12 months, according to research by E-consultancy and Clash-Media -- via MarketingCharts.
[...]
Posted: Tuesday, June 17th 2008
Yahoo Quits Microsoft, Scores Google Search Deal
Yahoo issued a statement announcing that talks with Microsoft about a liaison are over.
Microsoft made an unsolicited takeover bid for Yahoo in February. Yahoo declined, setting off months of media drama between the two companies.
In May, Microsoft raised its bid for Yahoo and made a final offer, which Yahoo [...]
Posted: Friday, June 13th 2008
Google Splits Performics, Keeps Affiliate Marketing Component
As plans to merge with DoubleClick go underway, Google plans to split Performics, formerly a DoubleClick property, into two business units: Affiliate Marketing and Search Marketing.
Affiliate Marketing will be folded into existing Google services. The Search Marketing component will be sold.
"It [...]
Posted: Friday, April 4th 2008
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
Microsoft Launches Online Affiliate Program
Microsoft has launched an affiliate program to promote search ads and Windows Live OneCare, reports MarketingPilgrim.
One component pays people for each referral to Microsoft's Windows Live OneCare security and backup service. The other pays for referrals to the Microsoft adCenter search ad program.
Microsoft will also offer affiliates banners and other materials.
How payments [...]
Posted: Friday, December 21st 2007
New AdWords Tool Consolidates Multiple Campaign Budgets
Manage Defined Spend (MDS), a new AdWords tool, enables advertisers to build and apply budgets under a single service agreement.
AdWords already permits advertisers to build and manage separate ad budgets under multiple service agreements. MDS instead enables users to build out "child" accounts under a single "parent" agreement.
The new option will appear under My Client Center. A button to the right marked "Modify Budget" gives clients access to the MDS.
Child account shells [...]
Posted: Friday, November 2nd 2007
AzoogleAds Buys Bazaar to Bring SEM to Clients
CPA-based affiliate-based advertiser AzoogleAds has acquired Bazaar, a search engine marketing firm, in an effort to boost its suite of services to advertisers.
AzoogleAds grew interested in SEM after handling a search campaign for one of its clients, Blockbuster Video, according to ClickZ.
In addition to SEM, AzoogleAds also offers media planni [...]
Posted: Wednesday, October 3rd 2007
SEM Conceives Arch-Nemesis: Negative SEO
Forbes reports the latest trend in boosting a website's cred for the Google algo: not SEO, which is so yesterday, but negative SEO - a direct jab into competitors' territory.
"Negative SEO" is a new label for optimization behavior that, while arguably unethical, is not quite detectable to search engine spiders, rendering it open gam [...]
Posted: Tuesday, July 3rd 2007
Online B2C Lead Gen Bests Offline
Almost half of marketers - some 47 percent - say their businesses are not effectively exploiting online lead generation as a way of growing their B2C business, according to a survey of internet marketers by E-consultancy and Clash-Media.
Four out of five online marketers (82 percent) see online lead generation as a gro [...]
Posted: Thursday, April 19th 2007
Online Marketers Spill Beans on Best, Worst Tactics
Online marketers rated what tactics worked best - and worst - in 2006 and those that they plan to focus on, and spend money on, this year, writes eMarketer, citing a yearend 2006 study by MarketingSherpa and ad:tech.
The ad:tech early-adopte [...]
Posted: Friday, February 2nd 2007
Click Fraud Index: Year-High Levels in Q4
Fourth-quarter click-fraud data from Click Forensics showed that click fraud increased to the highest levels for the year, reaching 14.2 percent (industry average), compared with 13.8 percent for Q3, 14.1 percent for Q2 and 13.7 percent for Q1 (via Search Engine Land).
[...]
Posted: Wednesday, January 31st 2007
Visual Search Engine Like.com Launched
Visual computing firm Riya on Wednesday launched Like.com, a visual search engine that allows consumers to search for products by appearance rather than just text, via a collection of celebrity fashion photos.
Riya's "Likeness Search" makes it easier to find hard-to-describe items online, the company said. When a user clicks on a photo of an item, Like.com will compare that item's shape, color and texture to millions o [...]
Posted: Wednesday, November 8th 2006
Brightcove Takes on YouTube; Bows Ad, Syndication Networks
Online video solutions firm Brightcove on Monday launched a consumer-destination site in an effort to compete with video-sharing sites such as YouTube, as well as an advertising network and syndication marketplace.
The Brightcove consumer site offers many clips by content providers that offer their content online with Brightcove's help; it also offers video web searc [...]
Posted: Monday, October 30th 2006
Service Fights Web Trademark Abuse
Marketers' growing concern with the use of their trademarks online by their own web marketing partners and affiliates has given rise to a new service.
The ProtectMyMark service from Molander & Associates attempts to help marketers combat the misuse and abuse of trademarks online, helping find, correct and thereafter monitor for such behavior. The service helps marketers recover fees collected but no [...]
Posted: Thursday, August 24th 2006