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Millennials Fuel 19% Jump in Loyalty-Program Participation

Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).   [...]
Posted: Friday, July 10th 2009

Clear Channel, MovieTickets.com Liaise to Target Radio Sites

Clear Channel Radio's chosen online movie ticket firm MovieTickets.com as its exclusive online movie ticketing partner. The deal enables Clear Channel Radio to offer online ticketing services across its network of radio station websites, reports MediaBuyerPlanner. Ticket buyers that search for movies and show times at Clear Channe  [...]
Posted: Monday, December 15th 2008

Amazon Snaps Up Book-Lover SocNet Shelfari

Amazon.com has acquired social library network Shelfari for an undisclosed amount. Shelfari lets users showcase books they've read on virtual bookshelves. Books can be reviewed and discussed among "friends," which occasionally form on-site reading groups. Some months ago, Shelfari also made it possible to embed virtual bookshelves onto other websites. In addition to all that, Shelfari users now have the option of purchasing books they l  [...]
Posted: Wednesday, August 27th 2008

Facebook May Face Class Action Suit, Fueled by Canadian Law School Students

The Canadian Internet Policy and Public Interest Clinic has filed a privacy complaint against Facebook, asserting it violates the Canadian Personal Information Protection and Electronic Documents Act. "Facebook does not make a reasonable effort to advise users of the purposes for which their personal information is used," the group wrote. "Facebook also does not advise users of the extent of their personal information that will be shared by joining a network." Facebook spokesmen denied tha  [...]
Posted: Monday, June 2nd 2008

Evo Connects Green Businesses with Jaded Buyers

Kermit is right. It's not easy being green. For spiritual Kermits, Evo has arrived -- to help green-leaning consumers make shopping decisions by making eco-friendly alternatives easily accessible. The site covers everything from food and clothes, to housewares and solar panels. The site's business model depends primarily on affil  [...]
Posted: Thursday, December 6th 2007

On Quest for Sponsors, Ocean Racing Opens to Internet

S360S has just launched a new marketing website geared toward those that would like to sponsor competitive events in ocean racing, according to a release from the company. Images of the races, and associated brands, are broadcast from boats via satellite and streamed across the Internet for public access. Sponsors can choose from a number of platforms, and brands are welcome to interact directly with racers. Sponsors and VIP g  [...]
Posted: Tuesday, July 10th 2007

SEM Conceives Arch-Nemesis: Negative SEO

Forbes reports the latest trend in boosting a website's cred for the Google algo: not SEO, which is so yesterday, but negative SEO - a direct jab into competitors' territory. "Negative SEO" is a new label for optimization behavior that, while arguably unethical, is not quite detectable to search engine spiders, rendering it open gam  [...]
Posted: Tuesday, July 3rd 2007

YouTube Dollars Not a Priority for Producers

While they welcome the revenue sharing plan put in place by YouTube, some content creators still see the site as a primarily promotional outlet, reports BusinessWeek. YouTube remains a means to an end for creators of shows like HappySlip. That end is building up their o  [...]
Posted: Thursday, May 10th 2007

Shop.org Launches Cyber-Monday Deals Site

Shop.org, which invented the term "Cyber Monday," has now launched a site that features the best deals online on the Monday after Thanksgiving. The site, www.cybermonday.com, will feature holiday deals and promotions from nearly 400 retailers for Monday, Nov. 27, and throughout the holiday season, DMNews reports. Some of the major retailers featured are Nordstrom, Barnes & N  [...]
Posted: Tuesday, November 21st 2006

Visual Search Engine Like.com Launched

Visual computing firm Riya on Wednesday launched Like.com, a visual search engine that allows consumers to search for products by appearance rather than just text, via a collection of celebrity fashion photos. Riya's "Likeness Search" makes it easier to find hard-to-describe items online, the company said. When a user clicks on a photo of an item, Like.com will compare that item's shape, color and texture to millions o  [...]
Posted: Wednesday, November 8th 2006

Zango to Pay $3 Million, Settles FTC Charges

The former 180solutions, one of the world's largest distributors of adware, and its two principals have agreed to settle Federal Trade Commission charges that they used unfair and deceptive methods to get consumers to download adware and then obstructed their efforts to remove it. Zango's settlement with the FTC bars future downloads of Zango's adware without consumers' consent, requires Zango to provide a way for consu  [...]
Posted: Friday, November 3rd 2006

Direct Revenue Adware Shenanigans, Indirect Yahoo Funding Revealed

New York State Attorney General Eliot Spitzer's recently filed suit against Direct Revenue has revealed some of the underhanded tactics and dealings of the adware company, reports MediaPost. Among the juicy tidbits of information to be revealed from copies  [...]
Posted: Thursday, April 13th 2006

DirectRevenue Settles Class Action, to Pay $300,000

Spyware/adware firm DirectRevenue is in the process of reaching a final agreement on landmark terms to settle a March 2005 class action suit brought against it, writes Jeff Molander at ThoughtShapers.com. The case of Sotelo v. Direct Revenue Friday received the preliminary approval of Federal Judge Virginia Kendall of the Northern District of Illinois in Chicago. The company and class representative Steph  [...]
Posted: Wednesday, March 15th 2006

Affiliates Scurry to React to New Google Limits

Did-It.com's Kevin Lee writes in ClickZ that, in the weeks since Google announced it would severely limit the paid placements of companies pushing affiliate programs, they've reacted in quite a manner of ways, sometimes even exacerbating Google's original problem: too many redundant links cluttering up the listings. It seems almost axiomatic in the search industry that, as Lee puts it  [...]
Posted: Monday, January 31st 2005

Google's Cleansing of Affiliate Arbitragers Gains Praise, Wariness

After cleansing itself from often redundant and sometimes misleading text ads put up by affiliate arbitragers - those companies making a small margin between the cost of a click and the reward gained from sending a customer to a real e-commerce site - Google is receiving both praise and concern from affiliate marketers, according to ClickZ. "  [...]
Posted: Monday, January 10th 2005

Google to Allow Only One Affiliate Link Per Query

Proving the rumors circulating on affiliate discussion boards true, Google will announce on Friday that it will show only one text ad per search query for affiliates and parent companies sharing the same web address. Google said it designed the policy to create a more relevant set of results, with visitors having a more diverse set of optio  [...]
Posted: Friday, January 7th 2005