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Senate Sniffs Out Shady Direct Marketing

A recently released Senate Commerce Committee staff report is taking aim at the dark side of 'aggressive' online direct marketing, and has singled out shady and controversial practices by three companies - Affinion, Vertru and Webloyalty, in addition to the hundreds of retailers that have used their services. The report details purchase procedures in which consumers rarely realize they are signing up for a monthly cl  [...]
Posted: Wednesday, November 18th 2009

1/5 of Marketers Send Emails After Users Unsubscribe

20% of top brand marketers keep sending additional emails to users, even after confirming requests from them to "unsubscribe" from an email marketing list, according to a research study from Return Path, MarketingCharts writes.   [...]
Posted: Thursday, November 20th 2008

One Easy Fix Could Cure Email Marketers' Impotence

As wallets slacken and consumers grow more conscious of where their money is going, online retailers have become more aggressive about using email to promote discounts. A recent report found online shopping is more appealing as gas prices increase. Armed with this and other optimistic forecasts, nearly three-fourths of internet retailers are prepared to survive the economic climate -- an  [...]
Posted: Monday, October 27th 2008

Corporate Reputation in Decline; Top Companies Buck Trend

71 percent of US consumers rate corporate America's reputation as poor, but consumers still will buy, recommend and invest in the most visible companies that focus on building their corporate reputations, according to the ninth annual Harris Interactive Reputation Quotient (RQ) survey -- MarketingCharts   [...]
Posted: Wednesday, July 2nd 2008

Marketers Slow to Respond to Problem of Blocked Email Images

Over 50 percent of images in promotional emails are routinely blocked by email and webmail programs, says a recent survey by the Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), wr  [...]
Posted: Wednesday, June 11th 2008

Unifying Sales, Marketing Remains a Challenge Among Companies

Some 55 percent of sales and marketing professionals surveyed say their companies have not implemented, or are just in the planning stage to implement, formal efforts to integrate or align the sales and marketing functions, according to a global study by the CMO Council, writes MarketingCharts.   [...]
Posted: Monday, June 9th 2008

Resellers Give Vendors Poor Marks on Leads, Marketing Campaign Effectiveness

Despite billions of dollars spent on lead-generation programs and branding campaigns, a significant portion of these expenditures are not driving channel performance or product sell-through, the CMO Council reports, citing its Channel Performance Outlook Study, writes M  [...]
Posted: Monday, April 7th 2008

'Wired Wealthy' Donors Seek Inspiration, Engagement from Non-Profit Websites

The "wired wealthy" donor donates $11,000 a year on average. More than half of them call online giving their preferred channel, but feel nonprofit websites lack inspiration, connection, and opportunity for deeper engagement, according to a recent study, MarketingCharts   [...]
Posted: Wednesday, March 26th 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

Online Shoppers Expect More, Retailers Get One Chance to Impress

67 percent of consumers say their expectations about the quality of their online shopping experience increased from last year. 80 percent say they would would be less likely to return to a retailer's site after a negative online shopping experience, according to an Allurent survey,   [...]
Posted: Monday, February 4th 2008

Most Received High Volumes of 'Junk' and 'Spam' Email during Holidays

More than half (56.4 percent) of consumers reportedly got high volumes of "junk" from marketers ("email from companies I know but that is just not interesting to me"), second only to "spam" ("email I never asked to receive"), which 65.7 percent say they received in high volumes during the holidays, according to Return Path. Below, some of the findings of Return Path's "Fourth Annual Holiday Email Consumer Survey,"   [...]
Posted: Tuesday, January 22nd 2008

Online Retailers Neglecting Basics of Customer Experience

Online retailers are neglecting the customer experience, instead focusing too much on innovation as they ignore the basics -- therefore leaving money on the table -- according to Future Now's 2007 Retail Customer Experience Study, writes MarketingCharts.   [...]
Posted: Wednesday, November 28th 2007

Email Marketers Don't Always Measure What Counts

EmailStatCenter.com has released results from its First Annual State of Email Metrics survey; sponsored by Campaigner, the study measures interactive marketing professionals' views on email-marketing metrics and the challenges and focus areas for 2008, writes MarketingCharts. Click-through and deli  [...]
Posted: Friday, November 16th 2007

On Media, B2B Marketers and Business Decision-Makers Don't See I2I

The media B2B marketers rely on to sell products and services aren't necessarily those that business decision-makers use to help them do their jobs, according to (PPT slideshow) a Forrester Research study conducted for American Business Media,   [...]
Posted: Thursday, November 15th 2007

Marketing Execs: Most Web Campaigns Don't Launch on Time

Though 59 percent of seniors marketers acknowledge their website is "critical" to their global brand and marketing strategy, nearly 70 percent of website-based marketing campaigns do not get launched on time, leading to a potential loss of new business leads and eroded customer satisfaction, according to a   [...]
Posted: Wednesday, November 14th 2007

Click Fraud Rate Breaches 16.2 Percent in Q3

Click Forensics released (pdf) industry pay-per-click (PPC) fraud figures for the third quarter of 2007, saying its Click Fraud Index found that the average click fraud rate was 16.2 percent -- but significantly higher among content networks -- writes MarketingCh  [...]
Posted: Wednesday, October 24th 2007

Usability of 50% of UK's Top High Street Retailer Sites Worse than '06

Though online sales revenue for holiday shopping in the UK this year is predicted to top £10 billion (source: IMRG), the UK's leading names in retail risk losing substantial revenues to sliding standards of online sales channels, according to a Webcredible study,   [...]
Posted: Friday, October 19th 2007

Study: Decentralized Email Undermines Marketing Efforts, Brands

Email is at once a ubiquitous and embattled medium because its dependability and trustworthiness are under attack by spam, viruses, phishing, and often inexact ISP filtering; yet it could get worse if email marketing is not centralized within the enterprise, according to a StrongMail/JupiterResearch executive survey,   [...]
Posted: Wednesday, October 3rd 2007

Lead Gen Firms Under Fire Over 'Win a Free iPod!' Promo Strategies

ValueClick isn't the only lead gen company in the doghouse. Stock Analyst Jordan Rohan, who spoke at the recent OMMA Conference in New York, said at least one other lead generation service is settling with the FTC. Meanwhile, advertisers that use such services are being subpoenaed. Lead gen companies are increasingly subject to investigation over their "promotional strategy practi  [...]
Posted: Wednesday, September 26th 2007

Mobile Text Advertising: US Response Rates Higher Than Europe

Though the volume of SMS ads reported by mobile subscribers is lower in the US than in the five leading Western European markets, the US has the highest response rates, according to M:Metrics, which released its July Benchmark Survey of mobile market metrics (see tables at end of article),   [...]
Posted: Monday, September 24th 2007