Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 154 | 74 |
| » ad pricing | 30 | 198 |
| » ad selling | 74 | 154 |
| » ad targeting | 67 | 161 |
| » ad technologies & vendors | 37 | 191 |
| » advertainment | 7 | 221 |
| » affiliate marketing | 10 | 218 |
| » agencies & ad departments | 28 | 200 |
| » alternative marketing | 35 | 193 |
| » Asia/Pacific | 4 | 224 |
| » automotive | 11 | 217 |
| » b2b | 14 | 214 |
| » best practices | 23 | 205 |
| » Big Picture | 1 | 227 |
| » biz buzz | 23 | 205 |
| » branding | 48 | 180 |
| » broadband | 16 | 212 |
| » campaigns & creatives of note | 10 | 218 |
| » case studies | 5 | 223 |
| » co-op marketing & partnerships | 5 | 223 |
| » computers & tech | 8 | 220 |
| » consumer packaged goods | 14 | 214 |
| » CRM | 3 | 225 |
| » cross media | 27 | 201 |
| » demographics | 18 | 210 |
| » domain names | 6 | 222 |
| » don't believe the hype | 2 | 226 |
| » e-commerce | 111 | 117 |
| » email marketing | 51 | 177 |
| » entertainment | 20 | 208 |
| » Europe | 15 | 213 |
| » events | 5 | 223 |
| » finance | 15 | 213 |
| » global | 4 | 224 |
| » healthcare | 6 | 222 |
| » How-to | 1 | 227 |
| » I-PR & business communications | 6 | 222 |
| » instant messaging marketing | 5 | 223 |
| » interviews | 1 | 227 |
| » intrusive formats | 8 | 220 |
| » Latin America | 3 | 225 |
| » legal, government & regulation | 12 | 216 |
| » loyalty & retention | 6 | 222 |
| » major account moves | 5 | 223 |
| » major brands | 18 | 210 |
| » major players news | 45 | 183 |
| » Marketing | 1 | 227 |
| » measurement & analytics | 30 | 198 |
| » media convergence | 30 | 198 |
| » minorities | 3 | 225 |
| » mobile marketing | 26 | 202 |
| » multi-channel marketing | 24 | 204 |
| » new and improved | 13 | 215 |
| » pearls of wisdom | 5 | 223 |
| » people | 3 | 225 |
| » personalization | 3 | 225 |
| » political parties & organizations | 5 | 223 |
| » privacy | 8 | 220 |
| » promotions | 8 | 220 |
| » publishing | 51 | 177 |
| » real estate | 8 | 220 |
| » research & stats | 157 | 71 |
| » rich media | 26 | 202 |
| » search engine marketing | 73 | 155 |
| » signs of doom | 7 | 221 |
| » signs of recovery | 8 | 220 |
| » signs of what's to come | 92 | 136 |
| » small business | 12 | 216 |
| » spam & anti-spam | 4 | 224 |
| » Spanish-speaking | 2 | 226 |
| » syndication & RSS | 3 | 225 |
| » technical innovation | 8 | 220 |
| » telecom | 12 | 216 |
| » text ads | 55 | 173 |
| » tools & software | 14 | 214 |
| » top stories | 80 | 148 |
| » travel | 17 | 211 |
| » user experience | 19 | 209 |
| » viral marketing & social media | 8 | 220 |
| » weblog marketing | 17 | 211 |
| » women | 4 | 224 |
| » worst practices | 7 | 221 |
| » Youth | 2 | 226 |
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
FDA Declares War on Fruity Cigarettes
The US Food and Drug Administration (FDA) is exercising its recently acquired regulatory authority over the tobacco industry by targeting online ads for cigarette products that are aimed at youth.
In this case, the government agency has sent warning letters to several companies selling flavored cigarettes through their websites, directing them to either cease their marketing or sales or bring the products in [...]
Posted: Tuesday, November 10th 2009
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
Nike Adds SocNet Sharing Feature to Marketing Emails
Beginning with a February 12 inbox blast, Nike incorporated a ShareThis button to the bottom of email messages promoting its Lunartrainer+iD product line.
ShareThis enables users to share portions of an email -- or website -- with friends across the networks they use, giving otherwise static messages a potentially "viral" quality. It and functionalities like it are dubbed "share with your network" (SWYN) links.
News of Nike's SWYN inclusion was reported by the [...]
Posted: Monday, February 23rd 2009
Email, Search & Display Show Strongest Online Performance
A large majority of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.
[...]
Posted: Thursday, February 19th 2009
Link between Subject Line Length, Email Clicks Weaker than Thought
Though shorter email subject lines correlate with higher open and click rates, subject-line word order and content may be just as important to email performance, according to research by Epsilon.
[...]
Posted: Tuesday, January 13th 2009
26% of Small Biz Raises Ad Spend, Precipitating Online Growth
97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online.
Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research ( [...]
Posted: Thursday, January 8th 2009
Google: Checkout Icon Increases Ad Click-Thru 10%
On its Google Checkout page, Google claims a "Checkout" icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What's more, Google Checkout users purportedly convert 40% more than shoppers that haven't used Checkout in the past.
Google Checkout [...]
Posted: Wednesday, January 7th 2009
MostChoice to Fork Over $4.8M for Stuffing Rival with Fake Leads
A Colorado District Court jury awarded $4.8 million to NetQuote after ruling that its rival, MostChoice, submitted over 3500 false applications for insurance quotes to its website.
After receiving multiple complaints from insurers that it was filing unqualified leads, NetQuote conducted an investigation and discovered MostChoice had hired a contractor, Brandon Byrd, to submit falls apps to its site. Byrd [...]
Posted: Friday, November 14th 2008
One Easy Fix Could Cure Email Marketers' Impotence
As wallets slacken and consumers grow more conscious of where their money is going, online retailers have become more aggressive about using email to promote discounts.
A recent report found online shopping is more appealing as gas prices increase. Armed with this and other optimistic forecasts, nearly three-fourths of internet retailers are prepared to survive the economic climate -- an [...]
Posted: Monday, October 27th 2008
Neolane Deploys Campaigns from One Silo to Multiple Media
Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms.
Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num [...]
Posted: Monday, October 6th 2008
AdLeads Let Display Ad Marketers Charge Per Lead
Pontiflex has launched AdLeads, a cost-per-lead (CPL) ad marketplace for online marketers.
The system enables users to run direct response or display ads -- including rich media -- on a CPL pricing model. Advertisers only pay for qualified leads, "not for clicks and impressions that might never convert," beams spokesman Leo Tignini.
Marketers can also purchase bra [...]
Posted: Monday, September 15th 2008
Pick a Lawyer, Any Lawyer, at WhoCanISue.com
Hoping to become the "LendingTree of legal services," attorney and web entrepreneur Curtis Wolfe touts his new project, WhoCanISue.com, as the "it site" for people seeking lawyers -- and vice versa.
The site, which features an illustration of a briefcase-clutching man slipping on a banana peel, is geared to people that suspect they have grounds for a lawsuit. Each potential client takes a dynamic questionnaire whose purpose is to gauge whet [...]
Posted: Tuesday, August 12th 2008
Gmail Creates 'Never Send it to Spam' Filter
Google's Gmail, which lets users filter emails based on certain criteria (all email from a certain address, or featuring given keywords, can be automatically archived, labeled, or deleted, for example), just added a new option to its filtering system: "Never send to spam."
"Ticking this should ensure that a certain email [with defined criteria] will not be accidentally sorted into the spam folder," wrote Blogoscoped.
The "Spa [...]
Posted: Wednesday, August 6th 2008
ExactTarget Publishes New Rules, Best Practices for Updated CAN-SPAM Act
ExactTarget released a whitepaper (pdf) to familiarize marketers with updated clauses to the CAN-SPAM Act.
The CAN-SPAM Act applies to commercial email and requires the following:
That all email contain a clear, valid, opt-out mechanism. The opt-out cannot demand a password, or any other email beyond the perso [...]
Posted: Thursday, June 26th 2008
Quick Start Preps Websites for Behavioral, Contact Data Collection
Coremetrics launched Quick Start, a digital marketing service that reduces website tagging time.
"This enables clients to optimize their site for [collecting business and behavioral data] in a single day," the company stated.
Quick Start reportedly enables clients to take online marketing campaigns live in as little as three weeks. Interested clients must take a one-day Coremetrics session so their data acquisition strategy can be assessed. Based o [...]
Posted: Tuesday, June 24th 2008
Behavioral Targeting Ad Spend Poised to Grow, with Help from Online Video
Spend on behavioral targeting will increase to $4.4 billion by 2012, up from $775 million this year, with online video a major driver of that growth, according to eMarketer (via MarketingCharts).
Growth in the next couple of years is expected to gradually increase (to 1.7 billion in [...]
Posted: Monday, June 23rd 2008
Ad Spend Up 4% in UK, Internet Spend Up 40%
UK advertising expenditure totaled 19.4 billion pounds in 2007, up 4.2 percent from 2006, and compared with annual growth of just 0.7 percent in 2006 according to (pdf) figures recently published in the Advertising Association's Advertising Statistics Yearbook 2008, reports M [...]
Posted: Thursday, June 12th 2008
eNote Brings Audio/Visual Email Marketing to Artists, Music Labels
For up-and-coming bands, getting airtime on a radio station -- whose mailbox is typically deluged with new singles -- is a difficult task.
In lieu of mailing a CD that will never be played, musicians can email sample tracks via eNote, powered by Yangaroo, which recently patented its own digital media distribution system.
eNote enables recipients to listen to a song snippet, view album art and chec [...]
Posted: Wednesday, June 11th 2008