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Swiss Postal Service Brings Mail to 'Net

Last month the Swiss postal service launched Swiss Post Box, a program that enables subscribers to receive scans of certain snail-mail messages via email. Upon receiving the scans in their inbox, users can decide which they want to openyg, then read the full message online. Swiss Post Box is powered by Earth Class Mail, a Seattle-based firm that serves tens of thousands of global subscribers. This is the first time it's licensed its technology to a postal service,   [...]
Posted: Monday, July 13th 2009

Coupious Couples With Local Merchants for On-Demand Coupons

Coupious, a mobile marketing platform that delivers on-demand, location-based coupons to smartphone users, is testing out its service at Purdue University in West Lafayette, Indiana. After downloading Coupious from the App Store (for iPhone and iPod Touch) or the Android market (for T-Mobile G1s), smartphone users browse deals in their immediate location (or up to 50 miles away), identified using the phone's GPS technology. Once they find a  [...]
Posted: Friday, May 22nd 2009

55% of CMOs Are Disinterested in Social Networks

Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not interested at all (33%), in incorporating these and similar social-networking sites into their marketing strategies, according to a survey by Epsilon, MarketingCharts   [...]
Posted: Monday, December 1st 2008

Tech Gifts are Must-Haves in Icky Economy

Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5% projected growth in Q4 industry shipments over last year, according to new research by the Consumer Electronics Association (CEA),   [...]
Posted: Wednesday, October 22nd 2008

'Call to Action' Advertising Hits $419MM by 2012

"Call to Action" advertising, spawned by a combination of mobile TV and a cellular communications backchannel - and virtually non-existent in 2007 - is expected to grow to $419 million in worldwide revenue by 2012, according to a MultiMedia Intelligence study, MarketingCharts   [...]
Posted: Friday, September 12th 2008

US Catches Up to W. Europe in 3G Mobile Device Adoption

After a slower start than Western Europe, the United States caught up in adoption of 3G mobile, with 28.4 percent of American mobile subscribers having 3G devices vs. the average of 28.3 percent among the five largest Western Europe states, according to comScore, report  [...]
Posted: Monday, September 8th 2008

Billboards Identify Shoppers by Past Purchases ... and by Sight

In the film Minority Report, a wanted criminal undergoes black market surgery to have his eyes changed, worried that the bots -- and ads -- in his society will be able to visually identify him. The convict then walks into a shopping mall, where his new eyes are scanned with a telltale spark. Mistaking him for the eyeballs' former owner, a nearby Gap billboard exclaims, "Hello, Mr. Yakamoto! Welcome back to the Gap! How'd those assorted tanktops work out for you?"   [...]
Posted: Tuesday, August 26th 2008

ListManager 10 Takes Aim for Better Email Deliverability

Lyris has introduced ListManager 10, an email marketing engine that promises "unrivaled email deliverability." A recent Harris Interactive survey found that while 58 percent of consumers consider email a good means of maintaining contact with companies, only 77 percent of invited email   [...]
Posted: Tuesday, August 12th 2008

iPhone 3G Buzzing - Nielsen Online, Hitwise Issue Stats

With Apple's iPhone 3G scheduled to go on sale today, Nielsen Online and Hitwise provide a host of iPhone-related statistics. Judging by search terms used, consumers are interested in more than just price -- such as the 3G network, release date, applications and plans, Hitwise said (  [...]
Posted: Friday, July 11th 2008

'Greenest' Adults Are Also Influencers, Most Tech-Savvy

Though 46 percent of US adults say they neither think nor act Green, the 2 percent who fall into the Green Advocates segment are among the most tech-savvy consumers, according to (pdf) Mediamark Research & Intelligence's Survey of the American Consumer - via MarketingCharts. The six consumer segm  [...]
Posted: Thursday, June 5th 2008

Shoppers Primed for a New World of Shopping Experiences

Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping experience innovations foreseen by shoppers, finds a TNS Retail Forward study, MarketingCharts reports.   [...]
Posted: Monday, May 19th 2008

Digital Media Screens in Quick-Service Restaurants Get Attention

Millions of US adults visit quick-service restaurants each month, and they constitute a prime audience for in-store digital media, according to an Indoor Direct study conducted by Arbitron at Wendy's, Denny's, Hardee's, Arby's, and CiCi's Pizza stores,   [...]
Posted: Thursday, April 10th 2008

Alternative Media Poised for Strong Growth in '08, Despite Slowing Economy

Spending on alternative media in the US jumped 22.0 percent from 2006 levels to reach $73.43 billion in 2007. That rapid growth is expected to continue in 2008 despite a slowing economy, according to a new report from PQ Media, MarketingCharts   [...]
Posted: Thursday, March 27th 2008

Consumer Attitudes toward Mobile Multimedia Shift; So Too Operator Roles

Mobile subscribers' perception of their mobile operators has shifted: 66 percent view them as data connectivity providers, but 20 percent view them as aggregators and providers of multimedia content and services, according to a 3-ple Media survey,   [...]
Posted: Wednesday, March 19th 2008

On-the-Go Mobile Purchases, Banking on the Rise

One in four cell phone users with mobile internet access use their devices to buy goods and services online. And nearly one in five say they would like to someday use cell phones as a "mobile wallet," finds a Harris Interactive study, MarketingCharts reports.   [...]
Posted: Monday, March 17th 2008

Mobile Music Appreciation Blossoms with Music Phone Adoption

Nearly 11 percent of mobile subscribers in the US and Western Europe (France, Germany, Italy, Spain, the UK) listen to music on their mobile device, with the proportion of listeners ranging from 5.7 percent (in the US) to 20 percent (in Spain), according to an M:Metrics survey, writes MarketingCha  [...]
Posted: Monday, February 18th 2008

Web 2.0 Experience on 93% of Marketers' 2008 To-Do Lists

Half of online businesses plan to add "Web 2.0" online capabilities to their sites in six months. Over 93 percent intend to do so within the year, according to a Scene7 study of retailers, manufacturers, agencies, and high-tech companies that sell products or services online, reports M  [...]
Posted: Friday, February 8th 2008

Ten Key Online Predictions for 2008

eMarketer has issued predictions for 2008 in key online areas, including advertising, videos, social networks, e-commerce and entertainment. The forecast finds online advertising will ride out potential economic storms in the US -- and YouTube will decide political elections -- reports MarketingCharts. The 10 predictions  [...]
Posted: Monday, January 7th 2008

Land Rover, AdMob Connect with Big Spenders on iPhone

For high net worth customers, Land Rover partnered with AdMob. Its resulting campaign targeted smartphone users and took advantage of AdMob's new ad unit, exclusive to the iPhone (see video), which has a store-locator in the banner itself. Of those who clicked on the Land Rover mobile ad, 23 percent of customers responded to at least one call-to-action on the landing page: 88 percent watched the video, 9 percent enter  [...]
Posted: Tuesday, December 4th 2007

Blyk Brings Ad-Supported Mobile to UK

It would appear that Google's fabled ad-supported Gphone has been beat to the punch. Blyk, a "virtual" mobile operator, provides free voice-call minutes when users complete surveys and watch targeted adverts. It launched in the UK this morning. The company proposes to "[link] young people up with the brands they like." It is currently invitation-only, and upon receiving an invitation, users m  [...]
Posted: Monday, September 24th 2007