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Marketo Introduces Integrated Social Marketing Automation
If customers spend little time interacting with branded social pages, the trick becomes to capture them where they spend the majority of their time; interacting with one another. Marketing automation provider Marketo claims to have solved that problem. In his keynote at Marketo Summit 2012, President and CEO Phil Fernandez announced that the company "is [...]
Posted: Thursday, May 24th 2012
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
Local Service Companies Intrigued by Pay Per Call
Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year.
Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009, [...]
Posted: Wednesday, December 16th 2009
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
Google: Checkout Icon Increases Ad Click-Thru 10%
On its Google Checkout page, Google claims a "Checkout" icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What's more, Google Checkout users purportedly convert 40% more than shoppers that haven't used Checkout in the past.
Google Checkout [...]
Posted: Wednesday, January 7th 2009
Neolane Deploys Campaigns from One Silo to Multiple Media
Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms.
Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num [...]
Posted: Monday, October 6th 2008
Best-in-Class Companies to Raise Analytics Budgets
Facing increasing market pressure, 60 percent of top-performing ("Best-in-Class") companies plan to increase budgets for customer analytics and segmentation technologies next year to find more sophisticated ways of identifying key trends and commonalities among customers, according to an Aberdeen Group report ( [...]
Posted: Tuesday, September 23rd 2008
AdLeads Let Display Ad Marketers Charge Per Lead
Pontiflex has launched AdLeads, a cost-per-lead (CPL) ad marketplace for online marketers.
The system enables users to run direct response or display ads -- including rich media -- on a CPL pricing model. Advertisers only pay for qualified leads, "not for clicks and impressions that might never convert," beams spokesman Leo Tignini.
Marketers can also purchase bra [...]
Posted: Monday, September 15th 2008
Billboards Identify Shoppers by Past Purchases ... and by Sight
In the film Minority Report, a wanted criminal undergoes black market surgery to have his eyes changed, worried that the bots -- and ads -- in his society will be able to visually identify him.
The convict then walks into a shopping mall, where his new eyes are scanned with a telltale spark. Mistaking him for the eyeballs' former owner, a nearby Gap billboard exclaims, "Hello, Mr. Yakamoto! Welcome back to the Gap! How'd those assorted tanktops work out for you?"
[...]
Posted: Tuesday, August 26th 2008
Microsoft Ups Business Search Efforts
Microsoft is adding a new Search Business Group, which may indicate an increased sense of importance around certain search applications, such as mapping and geo-targeting.
Internal reorganizations in Redmond are viewed in the context of an eternally evolving ecosystem of internal politics and external market forces, so such moves often do not result in actual changes in behavior or product developments. That said, mapping executive Jeff Kelisky will head the newish effort.
He [...]
Posted: Thursday, August 21st 2008
Amazing Ad Recall Rates from Podcasts, Online Video Shows
Ads in podcasts are three times as effective as "traditional" online video ads, and seven times more so than television ads, according to four campaign studies conducted by Podtrac and TNS, MarketingCharts [...]
Posted: Tuesday, April 22nd 2008
Digital Media Screens in Quick-Service Restaurants Get Attention
Millions of US adults visit quick-service restaurants each month, and they constitute a prime audience for in-store digital media, according to an Indoor Direct study conducted by Arbitron at Wendy's, Denny's, Hardee's, Arby's, and CiCi's Pizza stores, [...]
Posted: Thursday, April 10th 2008
Resellers Give Vendors Poor Marks on Leads, Marketing Campaign Effectiveness
Despite billions of dollars spent on lead-generation programs and branding campaigns, a significant portion of these expenditures are not driving channel performance or product sell-through, the CMO Council reports, citing its Channel Performance Outlook Study, writes M [...]
Posted: Monday, April 7th 2008
Top US Markets Identified for Mobile Voice, Data Services
US mobile subscribers in West Palm Beach, FL enjoy the best voice network service in the country. And St. Louis, MO has the fastest 3G data networks, according to Nielsen Mobile finding released at CTIA WIRELESS 2008 in Las Vegas, MarketingCharts reports.
Numerous variables, such as topography, zoning, carrier investment, and subscriber gr [...]
Posted: Monday, April 7th 2008
Mobile Advertising Brand Recall Up 20 Percent in Q1
Some 41 percent of cell phone users who remembered seeing mobile advertising could recall at least one brand.
That's up 20 percent from three months ago, when 34 percent recalled at least one brand, according to Limbo's "Mobile Advertising Report Q1 2008," -- [...]
Posted: Friday, March 28th 2008
Frontline Direct to Merge into Adconion Ad Network
Ad network Adconion Media Group has purchased Frontline Direct, a data management and email marketing firm, for $20 million.
Adconion clients will have access to Frontline's email and database technologies including ConsumerInfo.com and Reunion.com, reports DM News.
Frontline's Segunda, CA sales office will move to Adconion's office in Santa Monica.
A full integration of th [...]
Posted: Friday, March 7th 2008
Web 2.0 Experience on 93% of Marketers' 2008 To-Do Lists
Half of online businesses plan to add "Web 2.0" online capabilities to their sites in six months.
Over 93 percent intend to do so within the year, according to a Scene7 study of retailers, manufacturers, agencies, and high-tech companies that sell products or services online, reports M [...]
Posted: Friday, February 8th 2008
Mobile 411 Users on the Go and Ready to Buy
Mobile directory assistance (DA) users are on-the-go consumers that expect accurate results immediately.
As an incentive to marketers, they also tend to have an intent to buy, according to a nationwide survey by V-ENABLE, MarketingCharts reports.
The study analyzed mobile-411 users' behavior, needs and expectations; it was conducted by L [...]
Posted: Wednesday, February 6th 2008
Microsoft Goes Shopping with Grocery Cart Ads via Digital Displays
Microsoft is working with a company named MediaCart to serve up ads to supermarket shoppers based on both their shopping lists and past purchases, reports The Associated Press.
Beginning in the second half of 2008, Microsoft and MediaCart will roll out the test phase, targeting shoppers with ShopRite loyalty cards. Cardholders will be able to visit a website and p [...]
Posted: Monday, January 14th 2008
Ten Key Online Predictions for 2008
eMarketer has issued predictions for 2008 in key online areas, including advertising, videos, social networks, e-commerce and entertainment.
The forecast finds online advertising will ride out potential economic storms in the US -- and YouTube will decide political elections -- reports MarketingCharts.
The 10 predictions [...]
Posted: Monday, January 7th 2008